mohitagw15856/competitive-analysis
plugins/pm-essentials/skills/competitive-analysis/SKILL.md
Analyze competitors and create competitive landscape documentation with feature matrices, positioning maps, and strategic recommendations. Use when asked to analyze competitors, create competitive analysis, compare features with competitors, build a competitive landscape, track competitive positioning, or prepare sales battlecard inputs. Produces structured competitor profiles, feature comparison matrix, win/loss analysis, and prioritised strategic recommendations.
$ install --global
skillsauthnpx skillsauth add mohitagw15856/pm-claude-skills competitive-analysisInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- competitive-analysis
- description:
- Analyze competitors and create competitive landscape documentation with feature matrices, positioning maps, and strategic recommendations. Use when asked to analyze competitors, create competitive analysis, compare features with competitors, build a competitive landscape, track competitive positioning, or prepare sales battlecard inputs. Produces structured competitor profiles, feature comparison matrix, win/loss analysis, and prioritised strategic recommendations.
Competitive Analysis Skill
Create structured competitive analyses for product decision-making.
Required Inputs
Ask the user for these if not provided:
- Your product or company (what you're comparing against)
- Competitors to analyze (or ask to identify the top 3-5)
- Analysis focus (full landscape / feature comparison / pricing / positioning / win-loss)
- Audience (product team / leadership / sales / board)
Process
- Gather competitor information from provided inputs and available context
- Build profiles for each competitor
- Create feature comparison matrix on dimensions that matter to the user's customers
- Analyze pricing and positioning
- Identify win/loss patterns and strategic implications
- Validate — Confirm all claims reference a specific source or are flagged as assumptions. Verify feature comparisons note quality differences, not just presence/absence.
Output Structure
1. Executive Summary
- Market Position: Where we stand relative to competitors
- Key Findings: Top 3-5 insights
- Strategic Implications: What this means for the roadmap
2. Competitor Profiles
For each competitor:
- Company Overview: Size, funding, market position
- Target Customer: Who they serve
- Value Proposition: Core positioning
- Strengths / Weaknesses: What they do well and where they fall short
- Recent Activity: Major updates, funding, announcements
3. Feature Comparison Matrix
| Feature | Us | Competitor A | Competitor B | Competitor C | |---------|-----|--------------|--------------|--------------| | [Feature] | ✅ Full | ⚠️ Limited | ❌ None | ✅ Full |
Legend: ✅ Full (production-ready) · ⚠️ Limited/Beta · ❌ None
Include notes on quality and implementation differences where significant.
4. Pricing Comparison
| Plan | Us | Competitor A | Competitor B | |------|-----|--------------|--------------| | Free/Trial | [price] | [price] | [price] | | Pro | [price] | [price] | [price] | | Enterprise | [price] | [price] | [price] |
5. Market Positioning Map
Position competitors on two key dimensions relevant to the market:
- Y-Axis: [e.g., Enterprise vs. SMB]
- X-Axis: [e.g., Simple vs. Comprehensive]
Whitespace Opportunities: [Underserved segments]
6. Win/Loss Analysis
Why We Win:
- Better at: [specific capabilities]
- Customers who value: [what matters to them]
Why We Lose:
- When customers need: [specific requirements]
- Their advantage: [what tips the decision]
7. Strategic Recommendations
Immediate Actions (0-3 months):
- [Action] — [Rationale]
Medium-term (3-12 months):
- [Action] — [Rationale]
Quality Checks
- [ ] All competitor claims cite a source or are flagged as assumptions
- [ ] Feature comparison notes quality differences, not just feature presence
- [ ] Strategic recommendations are specific actions, not generic advice
- [ ] Win/loss analysis reflects customer perspective, not internal assumptions
- [ ] Different customer segments are considered (not all buyers value the same things)
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