skills/account-plan/SKILL.md
Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan.
npx skillsauth add mohitagw15856/pm-claude-skills account-planInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Produces a structured account plan — the document that separates account managers who grow accounts from those who just service them.
Account Manager: [Name] | Period: [Date range]
| Metric | Current | Target (EOY) | |---|---|---| | ARR / Revenue | £[amount] | £[target] | | NPS / Health score | [Score] | [Target] | | Products in use | [List] | [Expansion targets] | | Renewal date | [Date] | — | | Risk level | Low / Medium / High | — |
| Name | Title | Influence | Relationship | Notes | |---|---|---|---|---| | [Name] | [Role] | Decision maker / Influencer / User | Strong / Neutral / Weak | [Insight] |
Relationship gaps: [Who we do not have access to that we should] Executive sponsor: [Do we have one? If not — who could become one?]
[2-3 specific reasons this account renews. If the list is short, that is the risk signal.]
| Opportunity | Product | Est. Value | Timeline | Next Action | |---|---|---|---|---| | [Opportunity] | [Product] | £[value] | [Q/Year] | [Specific action] |
Whitespace: What products do we have that this account does not use, and why?
| Risk | Likelihood | Impact | Mitigation | Owner | |---|---|---|---|---| | [Risk] | H/M/L | H/M/L | [Action] | [Name] |
| Action | Why | Owner | Due | |---|---|---|---| | [Specific action] | [Why it matters] | [Name] | [Date] |
Next QBR / EBR: [Date — if no EBR cadence, flag as a risk]
At end of [period]:
development
Analyse competitor moves and translate them into strategic implications for your product roadmap. Use when a competitor announces a new feature, pricing change, partnership, or strategic shift, or when producing a periodic competitive intelligence report. Produces a categorised signal analysis with reactive-vs-proactive assessment, threat ratings, specific roadmap implications, and recommended responses with owners.
development
Build a community management playbook for a brand's social media channels. Use when asked to create guidelines for managing comments, DMs, and community interactions, define a moderation policy, or build response frameworks for social media community managers. Produces a complete playbook with response templates, escalation paths, moderation rules, and tone guidelines.
development
Activate a 4-stage coding discipline framework that forces Claude to plan before coding, isolate changes on a branch, write tests first, and self-review output twice before presenting it. Use when starting a complex coding task, when past Claude sessions produced broken first drafts, or when you want to prevent rework cycles. Produces a confirmed written plan, isolated feature branch, test-first implementation, and a double-reviewed output with a correctness and code-quality checklist.
development
Optimize an article for Answer Engine Optimization (AEO) — restructuring content so AI engines like ChatGPT, Perplexity, and Claude can extract, quote, and cite it. Rewrites headings as questions, drops 50-80 word answer capsules, audits paragraph length, and flags trust signals. Use when asked to AEO-optimize, make content AI-readable, improve AI citation chances, or adapt an article for answer engines.