plugins/pm-sales/skills/account-plan/SKILL.md
Build a structured account plan for any key customer or target account. Use when asked to create an account plan, key account strategy, strategic account review, or territory plan. Produces a complete account plan with relationship map, growth opportunities, risks, and 90-day action plan.
npx skillsauth add mohitagw15856/pm-claude-skills account-planInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Produces a structured account plan — the document that separates account managers who grow accounts from those who just service them.
Account Manager: [Name] | Period: [Date range]
| Metric | Current | Target (EOY) | |---|---|---| | ARR / Revenue | £[amount] | £[target] | | NPS / Health score | [Score] | [Target] | | Products in use | [List] | [Expansion targets] | | Renewal date | [Date] | — | | Risk level | Low / Medium / High | — |
| Name | Title | Influence | Relationship | Notes | |---|---|---|---|---| | [Name] | [Role] | Decision maker / Influencer / User | Strong / Neutral / Weak | [Insight] |
Relationship gaps: [Who we do not have access to that we should] Executive sponsor: [Do we have one? If not — who could become one?]
[2-3 specific reasons this account renews. If the list is short, that is the risk signal.]
| Opportunity | Product | Est. Value | Timeline | Next Action | |---|---|---|---|---| | [Opportunity] | [Product] | £[value] | [Q/Year] | [Specific action] |
Whitespace: What products do we have that this account does not use, and why?
| Risk | Likelihood | Impact | Mitigation | Owner | |---|---|---|---|---| | [Risk] | H/M/L | H/M/L | [Action] | [Name] |
| Action | Why | Owner | Due | |---|---|---|---| | [Specific action] | [Why it matters] | [Name] | [Date] |
Next QBR / EBR: [Date — if no EBR cadence, flag as a risk]
At end of [period]:
development
Build a framework for creating shareable, high-reach social media content. Use when asked to plan viral content, develop a shareable content strategy, create a hook writing system, or build a repeatable process for content that gets shared. Produces a platform-specific viral content framework with hook formulas, content structures, shareability triggers, and a content testing system.
development
Generate article or newsletter thumbnail candidates using the Gemini API from inside Claude Code. Claude reads article copy, proposes composition concepts, writes image generation prompts incorporating brand specs, calls Gemini to generate the images, evaluates the results via computer vision, and returns ranked candidates with rationale. Use when asked to create thumbnails, generate cover images, or produce visual candidates for an article or newsletter.
testing
Flips Claude's default from "find reasons you're right" to "find reasons you're wrong." A genuine thinking partner, not a mirror with grammar. Use before high-stakes decisions, plans, assumptions, or pitches you haven't stress-tested.
development
Scrapes a Substack Notes page and exports engagement data (likes, comments, restacks) to a formatted .xlsx file with conditional formatting and summary stats.