kienbui1995/analytics-reporting
skills/analytics-reporting/SKILL.md
Use when building marketing dashboards, attribution models, or reporting on campaign performance
development
Updated Apr 23, 2026
$ install --global
skillsauthnpx skillsauth add kienbui1995/magic-powers analytics-reportingInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- analytics-reporting
- description:
- Use when building marketing dashboards, attribution models, or reporting on campaign performance
Marketing Analytics & Reporting
When to Use
When measuring marketing performance, attributing revenue to channels, or building the dashboards stakeholders use to make decisions.
Core Jobs
1. Define Marketing KPIs
Tier 1 (CEO/board cares):
- Pipeline generated (revenue value of leads created)
- Revenue influenced by marketing
- Customer Acquisition Cost (CAC) by channel
Tier 2 (Marketing team cares):
- MQLs (marketing qualified leads) by channel
- SQL conversion rate (MQL → Sales Qualified Lead)
- Campaign ROI (revenue / spend per campaign)
Tier 3 (Channel managers care):
- CPL (cost per lead) by campaign
- Click-through rate, conversion rate
- Email open/click rates
2. Attribution Models
How to give credit to touchpoints:
- Last touch: 100% credit to last channel before conversion (simple, common, misleading)
- First touch: 100% credit to first channel (good for awareness measurement)
- Linear: equal credit across all touchpoints
- Time decay: more credit to recent touchpoints
- Data-driven: ML-based (requires high volume, GA4/Rockerbox)
Recommendation: use multi-touch for strategic decisions, last-touch for channel budgeting.
3. Build the Dashboard
Structure:
- Page 1: Executive summary (pipeline, revenue, CAC — this month vs last month vs goal)
- Page 2: Channel breakdown (spend, leads, CPL, CAC per channel)
- Page 3: Campaign performance (individual campaign ROI)
- Page 4: Email metrics (by segment and campaign)
4. Reporting Cadence
- Weekly: channel performance vs targets (10-min standup)
- Monthly: full report with insights and recommendations
- Quarterly: attribution review and budget reallocation
Key Outputs
- Marketing KPI definitions
- Attribution model selection rationale
- Dashboard (with automated data refresh)
- Monthly report template
Anti-Patterns
- Reporting without comparing to targets or previous period
- Only reporting what went well (cherry-picking)
- Last-touch attribution for multi-channel programs (misleads budget decisions)
- Dashboard no one looks at — ask stakeholders what decisions they need to make
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