insightpulseai/agents/skills/social/campaign_planning
agents/skills/social/campaign_planning/SKILL.md
# Skill: Campaign Planning **Skill ID**: social.campaign_planning **Agent**: SocialMediaManager (agent_008) **Version**: 1.0.0 ## What It Is Structures multi-platform campaign timelines with coordinated messaging, content milestones, KPI targets, and creative briefs. Ensures cross-channel consistency while respecting platform-native formats. ## When to Use - Launching a new marketing campaign - Coordinating a product launch across platforms - Planning seasonal or event-driven content pushes
development
Updated Apr 6, 2026
$ install --global
skillsauthnpx skillsauth add insightpulseai/agents agents/skills/social/campaign_planningInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 6, 2026, 2:16 AM7.6s1 file scanned
SKILL.md
Skill: Campaign Planning
Skill ID: social.campaign_planning Agent: SocialMediaManager (agent_008) Version: 1.0.0
What It Is
Structures multi-platform campaign timelines with coordinated messaging, content milestones, KPI targets, and creative briefs. Ensures cross-channel consistency while respecting platform-native formats.
When to Use
- Launching a new marketing campaign
- Coordinating a product launch across platforms
- Planning seasonal or event-driven content pushes
- Building an always-on content program
Core Pattern
Input: Campaign brief + objectives + platforms + timeline + budget context
Process:
1. Define campaign phases (tease → launch → sustain → close)
2. Map content types to phases and platforms
3. Set per-phase KPI targets
4. Generate content briefs for each deliverable
5. Build timeline with dependencies
6. Identify creative asset needs → handoff to ugc-mediaops-kit
Output: Campaign plan with timeline, content briefs, KPIs, and creative requests
Campaign Phase Framework
| Phase | Duration | Purpose | Content Types | |-------|----------|---------|---------------| | Tease | 1-2 weeks | Build anticipation | Sneak peeks, countdowns, polls | | Launch | 1-3 days | Maximum impact | Announcements, live content, PR | | Sustain | 2-6 weeks | Deepen engagement | Testimonials, tutorials, UGC | | Close | 1 week | Drive final action | Last-chance CTAs, recaps |
KPI Framework
| Objective | Primary KPI | Secondary KPIs | |-----------|------------|----------------| | Awareness | Reach / Impressions | Follower growth, share rate | | Engagement | Engagement rate | Comments, saves, shares | | Traffic | Click-through rate | Landing page visits, bounce rate | | Conversion | Conversion rate | Sign-ups, purchases, leads | | Retention | Return engagement | Repeat interactions, community growth |
Outputs
- Campaign timeline (phases × platforms × dates)
- Content brief per deliverable
- KPI targets per phase
- Creative asset request list (for ugc-mediaops-kit handoff)
- Cross-channel messaging matrix
- Approval checkpoints
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