
# Skill: Campaign Planning **Skill ID**: social.campaign_planning **Agent**: SocialMediaManager (agent_008) **Version**: 1.0.0 ## What It Is Structures multi-platform campaign timelines with coordinated messaging, content milestones, KPI targets, and creative briefs. Ensures cross-channel consistency while respecting platform-native formats. ## When to Use - Launching a new marketing campaign - Coordinating a product launch across platforms - Planning seasonal or event-driven content pushes
# Skill: Caption Writing **Skill ID**: social.caption_writing **Agent**: SocialMediaManager (agent_008) **Version**: 1.0.0 ## What It Is Writes platform-native captions, post copy, and thread content. Adapts tone, length, format, and CTA style to each platform's conventions and audience expectations. ## When to Use - Drafting individual posts for any social platform - Writing threads or carousel copy - Repurposing long-form content into social snippets - Generating caption variations for A/
# Skill: Content Calendar **Skill ID**: social.content_calendar **Agent**: SocialMediaManager (agent_008) **Version**: 1.0.0 ## What It Is Generates and manages structured content calendars that map content items to dates, platforms, campaigns, and content pillars. Ensures consistent posting cadence and balanced content mix. ## When to Use - Building weekly or monthly content schedules - Balancing content mix across pillars and platforms - Identifying gaps or over-concentration in the sched
# Skill: Brand Voice Enforcement **Skill ID**: social.brand_voice_enforcement **Agent**: SocialMediaManager (agent_008) **Version**: 1.0.0 ## What It Is Validates and enforces brand voice consistency across all content. Checks tone, terminology, messaging alignment, and restricted topic avoidance. Acts as a pre-publish gate ensuring every piece of content represents the brand accurately. ## When to Use - Reviewing any content before approval - Auditing existing content for brand drift - Onb
# Skill: Content Strategy **Skill ID**: social.content_strategy **Agent**: SocialMediaManager (agent_008) **Version**: 1.0.0 ## What It Is Develops content pillars, themes, and strategic frameworks that guide what the social media manager communicates, to whom, and through which channels. Translates brand objectives into actionable content direction. ## When to Use - Starting a new brand or campaign content plan - Defining or refreshing content pillars - Mapping content to audience segments
# Skill: Performance Review **Skill ID**: social.performance_review **Agent**: SocialMediaManager (agent_008) **Version**: 1.0.0 ## What It Is Analyzes engagement metrics and campaign performance data to generate actionable insights and strategy recommendations. Produces post-campaign retrospectives and ongoing performance reports. ## When to Use - End-of-campaign retrospective - Weekly/monthly performance reporting - Identifying top and bottom performing content - Adjusting content strateg
# Skill: Platform Adaptation **Skill ID**: social.platform_adaptation **Agent**: SocialMediaManager (agent_008) **Version**: 1.0.0 ## What It Is Transforms a single content concept into platform-native variants. Adapts copy length, tone, format, media requirements, hashtag strategy, and CTA style to match each platform's conventions and audience expectations. ## When to Use - Repurposing a single message across multiple platforms - Adapting long-form content (blog, whitepaper) into social f
# Skill: Publish Handoff **Skill ID**: social.publish_handoff **Agent**: SocialMediaManager (agent_008) **Version**: 1.0.0 ## What It Is Packages approved content into structured payloads for downstream automation systems. Ensures all required fields are present, all judge gates have passed, and content is ready for scheduling and publishing. ## When to Use - Content has passed all judge gates (brand, compliance, quality, platform fit) - Content is approved by operator (if manual approval r