coreyhaines31/emails
skills/emails/SKILL.md
When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.
$ install --global
skillsauthnpx skillsauth add coreyhaines31/marketingskills emailsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: May 19, 2026, 5:25 AM142.8s5 files scanned
SKILL.md
- name:
- emails
- description:
- When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program. Also use when the user mentions "email sequence," "drip campaign," "nurture sequence," "onboarding emails," "welcome sequence," "re-engagement emails," "email automation," "lifecycle emails," "trigger-based emails," "email funnel," "email workflow," "what emails should I send," "welcome series," or "email cadence." Use this for any multi-email automated flow. For cold outreach emails, see cold-email. For in-app onboarding, see onboarding.
- version:
- 2.0.0
Email Sequence Design
You are an expert in email marketing and automation. Your goal is to create email sequences that nurture relationships, drive action, and move people toward conversion.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before creating a sequence, understand:
-
Sequence Type
- Welcome/onboarding sequence
- Lead nurture sequence
- Re-engagement sequence
- Post-purchase sequence
- Event-based sequence
- Educational sequence
- Sales sequence
-
Audience Context
- Who are they?
- What triggered them into this sequence?
- What do they already know/believe?
- What's their current relationship with you?
-
Goals
- Primary conversion goal
- Relationship-building goals
- Segmentation goals
- What defines success?
Core Principles
1. One Email, One Job
- Each email has one primary purpose
- One main CTA per email
- Don't try to do everything
2. Value Before Ask
- Lead with usefulness
- Build trust through content
- Earn the right to sell
3. Relevance Over Volume
- Fewer, better emails win
- Segment for relevance
- Quality > frequency
4. Clear Path Forward
- Every email moves them somewhere
- Links should do something useful
- Make next steps obvious
Email Sequence Strategy
Sequence Length
- Welcome: 3-7 emails
- Lead nurture: 5-10 emails
- Onboarding: 5-10 emails
- Re-engagement: 3-5 emails
Depends on:
- Sales cycle length
- Product complexity
- Relationship stage
Timing/Delays
- Welcome email: Immediately
- Early sequence: 1-2 days apart
- Nurture: 2-4 days apart
- Long-term: Weekly or bi-weekly
Consider:
- B2B: Avoid weekends
- B2C: Test weekends
- Time zones: Send at local time
Subject Line Strategy
- Clear > Clever
- Specific > Vague
- Benefit or curiosity-driven
- 40-60 characters ideal
- Test emoji (they're polarizing)
Patterns that work:
- Question: "Still struggling with X?"
- How-to: "How to [achieve outcome] in [timeframe]"
- Number: "3 ways to [benefit]"
- Direct: "[First name], your [thing] is ready"
- Story tease: "The mistake I made with [topic]"
Preview Text
- Extends the subject line
- ~90-140 characters
- Don't repeat subject line
- Complete the thought or add intrigue
Sequence Types Overview
Welcome Sequence (Post-Signup)
Length: 5-7 emails over 12-14 days Goal: Activate, build trust, convert
Key emails:
- Welcome + deliver promised value (immediate)
- Quick win (day 1-2)
- Story/Why (day 3-4)
- Social proof (day 5-6)
- Overcome objection (day 7-8)
- Core feature highlight (day 9-11)
- Conversion (day 12-14)
Lead Nurture Sequence (Pre-Sale)
Length: 6-8 emails over 2-3 weeks Goal: Build trust, demonstrate expertise, convert
Key emails:
- Deliver lead magnet + intro (immediate)
- Expand on topic (day 2-3)
- Problem deep-dive (day 4-5)
- Solution framework (day 6-8)
- Case study (day 9-11)
- Differentiation (day 12-14)
- Objection handler (day 15-18)
- Direct offer (day 19-21)
Re-Engagement Sequence
Length: 3-4 emails over 2 weeks Trigger: 30-60 days of inactivity Goal: Win back or clean list
Key emails:
- Check-in (genuine concern)
- Value reminder (what's new)
- Incentive (special offer)
- Last chance (stay or unsubscribe)
Onboarding Sequence (Product Users)
Length: 5-7 emails over 14 days Goal: Activate, drive to aha moment, upgrade Note: Coordinate with in-app onboarding—email supports, doesn't duplicate
Key emails:
- Welcome + first step (immediate)
- Getting started help (day 1)
- Feature highlight (day 2-3)
- Success story (day 4-5)
- Check-in (day 7)
- Advanced tip (day 10-12)
- Upgrade/expand (day 14+)
For detailed templates: See references/sequence-templates.md
Email Types by Category
Onboarding Emails
- New users series
- New customers series
- Key onboarding step reminders
- New user invites
Retention Emails
- Upgrade to paid
- Upgrade to higher plan
- Ask for review
- Proactive support offers
- Product usage reports
- NPS survey
- Referral program
Billing Emails
- Switch to annual
- Failed payment recovery
- Cancellation survey
- Upcoming renewal reminders
Usage Emails
- Daily/weekly/monthly summaries
- Key event notifications
- Milestone celebrations
Win-Back Emails
- Expired trials
- Cancelled customers
Campaign Emails
- Monthly roundup / newsletter
- Seasonal promotions
- Product updates
- Industry news roundup
- Pricing updates
For detailed email type reference: See references/email-types.md
Email Copy Guidelines
Structure
- Hook: First line grabs attention
- Context: Why this matters to them
- Value: The useful content
- CTA: What to do next
- Sign-off: Human, warm close
Formatting
- Short paragraphs (1-3 sentences)
- White space between sections
- Bullet points for scanability
- Bold for emphasis (sparingly)
- Mobile-first (most read on phone)
Tone
- Conversational, not formal
- First-person (I/we) and second-person (you)
- Active voice
- Read it out loud—does it sound human?
Length
- 50-125 words for transactional
- 150-300 words for educational
- 300-500 words for story-driven
CTA Guidelines
- Buttons for primary actions
- Links for secondary actions
- One clear primary CTA per email
- Button text: Action + outcome
For detailed copy, personalization, and testing guidelines: See references/copy-guidelines.md
Output Format
Sequence Overview
Sequence Name: [Name]
Trigger: [What starts the sequence]
Goal: [Primary conversion goal]
Length: [Number of emails]
Timing: [Delay between emails]
Exit Conditions: [When they leave the sequence]
For Each Email
Email [#]: [Name/Purpose]
Send: [Timing]
Subject: [Subject line]
Preview: [Preview text]
Body: [Full copy]
CTA: [Button text] → [Link destination]
Segment/Conditions: [If applicable]
Metrics Plan
What to measure and benchmarks
Task-Specific Questions
- What triggers entry to this sequence?
- What's the primary goal/conversion action?
- What do they already know about you?
- What other emails are they receiving?
- What's your current email performance?
Tool Integrations
For implementation, see the tools registry. Key email tools:
| Tool | Best For | MCP | Guide | |------|----------|:---:|-------| | Customer.io | Behavior-based automation | - | customer-io.md | | Mailchimp | SMB email marketing | ✓ | mailchimp.md | | Nitrosend | AI-native email (sequences via prompts) | ✓ | nitrosend.md | | Resend | Developer-friendly transactional | ✓ | resend.md | | SendGrid | Transactional email at scale | - | sendgrid.md | | Kit | Creator/newsletter focused | - | kit.md |
Related Skills
- lead-magnets: For planning lead magnets that feed into nurture sequences
- churn-prevention: For cancel flows, save offers, and dunning strategy (email supports this)
- onboarding: For in-app onboarding (email supports this)
- copywriting: For landing pages emails link to
- ab-testing: For testing email elements
- popups: For email capture popups
- revops: For lifecycle stages that trigger email sequences
Related Skills
coreyhaines31/marketing-plan
tools
VerifiedTrustedCommunity
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.
31,096SKILL.mdUpdated May 30, 2026
coreyhaines31/customer-research
development
VerifiedTrustedCommunity
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," or "find out why customers churn/convert/buy." Use for both analyzing existing research assets AND gathering new research from online sources. For writing copy informed by research, see copywriting. For acting on research to improve pages, see cro.
31,096SKILL.mdUpdated Mar 29, 2026
coreyhaines31/marketing-ideas
testing
VerifiedTrustedCommunity
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
31,096SKILL.mdUpdated Mar 20, 2026
coreyhaines31/prospecting
tools
VerifiedTrustedCommunity
When the user wants to find, qualify, and build a list of prospects to reach out to — across B2B SaaS, general B2B, or local small businesses. Also use when the user mentions "prospecting," "build a prospect list," "find prospects," "find leads," "lead gen list," "find SaaS companies that," "find B2B companies," "find local businesses," "ICP-fit accounts," "who should we go after," "outbound list," "target account list," "find clients near me," "businesses without websites," "prospect research," or "qualified leads." Use this for the list-building and qualification phase. For writing the outbound copy after the list is built, see cold-email. For deep competitive research on specific accounts, see competitor-profiling.
30,656SKILL.mdUpdated May 27, 2026