.agent/skills/skills/seo-fundamentals/SKILL.md
SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
npx skillsauth add admin-baked/bakedbot-for-brands seo-fundamentalsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Principles for search engine visibility.
| Principle | Signals | |-----------|---------| | Experience | First-hand knowledge, real examples | | Expertise | Credentials, depth of knowledge | | Authoritativeness | Backlinks, mentions, industry recognition | | Trustworthiness | HTTPS, transparency, accurate info |
| Metric | Target | Measures | |--------|--------|----------| | LCP | < 2.5s | Loading performance | | INP | < 200ms | Interactivity | | CLS | < 0.1 | Visual stability |
| Element | Purpose | |---------|---------| | XML sitemap | Help crawling | | robots.txt | Control access | | Canonical tags | Prevent duplicates | | HTTPS | Security signal |
| Factor | Impact | |--------|--------| | Page speed | Core Web Vital | | Mobile-friendly | Ranking factor | | Clean URLs | Crawlability |
| Element | Best Practice | |---------|---------------| | Title tag | 50-60 chars, keyword front | | Meta description | 150-160 chars, compelling | | H1 | One per page, main keyword | | H2-H6 | Logical hierarchy | | Alt text | Descriptive, not stuffed |
| Factor | Importance | |--------|------------| | Depth | Comprehensive coverage | | Freshness | Regular updates | | Uniqueness | Original value | | Readability | Clear writing |
| Type | Use | |------|-----| | Article | Blog posts, news | | Organization | Company info | | Person | Author profiles | | FAQPage | Q&A content | | Product | E-commerce | | Review | Ratings | | BreadcrumbList | Navigation |
| ✅ Do | ❌ Don't | |-------|----------| | AI draft + human edit | Publish raw AI content | | Add original insights | Copy without value | | Expert review | Skip fact-checking | | Follow E-E-A-T | Keyword stuffing |
| Priority | Factor | |----------|--------| | 1 | Quality, relevant content | | 2 | Backlinks from authority sites | | 3 | Page experience (Core Web Vitals) | | 4 | Mobile optimization | | 5 | Technical SEO fundamentals |
| Metric | Tool | |--------|------| | Rankings | Search Console, Ahrefs | | Traffic | Analytics | | Core Web Vitals | PageSpeed Insights | | Indexing | Search Console | | Backlinks | Ahrefs, Semrush |
Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.
testing
--- name: executive-brief description: Produce a concise executive brief or portfolio digest for a super user or operator — use when summarizing multi-account performance, cross-org anomalies, top actions needed, or weekly business status for leadership review. Trigger phrases: "executive summary", "weekly brief", "portfolio digest", "top actions this week", "what needs my attention", "board update", "cross-account summary". version: 0.1.0 owner: platform agent_owner: pops allowed_roles: - sup
development
--- name: anomaly-to-action-memo description: Interpret a detected anomaly or signal and produce a decision-ready action memo — use when an alert, metric deviation, or operational signal needs to be turned into a prioritized recommendation with evidence, owner, and next step. Trigger phrases: "what does this anomaly mean", "something looks off", "explain this alert", "revenue is down", "traffic dropped", "flag this for review", "what should we do about this". version: 0.1.0 owner: ops-intelligen
testing
--- name: brand-voice description: Apply BakedBot brand voice standards to any customer-facing content — use when generating or reviewing copy that must match a dispensary or brand's approved tone, language patterns, and messaging constraints. Trigger phrases: "does this match our voice", "write in our brand voice", "on-brand copy", "brand guidelines", "tone check". version: 0.1.0 owner: platform agent_owner: craig allowed_roles: - super_user - dispensary_operator - brand_operator outputs:
testing
--- name: sell-through-partner-analysis description: Analyze which retail dispensary partners are selling through a grower's products effectively, identify top performers and laggards, and produce a prioritized partner action plan. Use when a grower wants to know where their products move fastest, which partners need attention, and where to focus wholesale sales effort. Trigger phrases: "which partners are selling our product", "sell-through analysis", "partner performance", "where is inventory