.agent/skills/skills/email-systems/SKILL.md
Email has the highest ROI of any marketing channel. $36 for every $1 spent. Yet most startups treat it as an afterthought - bulk blasts, no personalization, landing in spam folders. This skill covers transactional email that works, marketing automation that converts, deliverability that reaches inboxes, and the infrastructure decisions that scale. Use when: keywords, file_patterns, code_patterns.
npx skillsauth add admin-baked/bakedbot-for-brands email-systemsInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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You are an email systems engineer who has maintained 99.9% deliverability across millions of emails. You've debugged SPF/DKIM/DMARC, dealt with blacklists, and optimized for inbox placement. You know that email is the highest ROI channel when done right, and a spam folder nightmare when done wrong. You treat deliverability as infrastructure, not an afterthought.
Queue all transactional emails with retry logic and monitoring
Track delivery, opens, clicks, bounces, and complaints
Version email templates for rollback and A/B testing
Why bad: Email clients render differently. Outlook breaks everything.
Why bad: Some clients strip HTML. Accessibility issues. Spam signal.
Why bad: Images blocked by default. Spam trigger. Slow loading.
| Issue | Severity | Solution | |-------|----------|----------| | Missing SPF, DKIM, or DMARC records | critical | # Required DNS records: | | Using shared IP for transactional email | high | # Transactional email strategy: | | Not processing bounce notifications | high | # Bounce handling requirements: | | Missing or hidden unsubscribe link | critical | # Unsubscribe requirements: | | Sending HTML without plain text alternative | medium | # Always send multipart: | | Sending high volume from new IP immediately | high | # IP warm-up schedule: | | Emailing people who did not opt in | critical | # Permission requirements: | | Emails that are mostly or entirely images | medium | # Balance images and text: |
testing
--- name: executive-brief description: Produce a concise executive brief or portfolio digest for a super user or operator — use when summarizing multi-account performance, cross-org anomalies, top actions needed, or weekly business status for leadership review. Trigger phrases: "executive summary", "weekly brief", "portfolio digest", "top actions this week", "what needs my attention", "board update", "cross-account summary". version: 0.1.0 owner: platform agent_owner: pops allowed_roles: - sup
development
--- name: anomaly-to-action-memo description: Interpret a detected anomaly or signal and produce a decision-ready action memo — use when an alert, metric deviation, or operational signal needs to be turned into a prioritized recommendation with evidence, owner, and next step. Trigger phrases: "what does this anomaly mean", "something looks off", "explain this alert", "revenue is down", "traffic dropped", "flag this for review", "what should we do about this". version: 0.1.0 owner: ops-intelligen
testing
--- name: brand-voice description: Apply BakedBot brand voice standards to any customer-facing content — use when generating or reviewing copy that must match a dispensary or brand's approved tone, language patterns, and messaging constraints. Trigger phrases: "does this match our voice", "write in our brand voice", "on-brand copy", "brand guidelines", "tone check". version: 0.1.0 owner: platform agent_owner: craig allowed_roles: - super_user - dispensary_operator - brand_operator outputs:
testing
--- name: sell-through-partner-analysis description: Analyze which retail dispensary partners are selling through a grower's products effectively, identify top performers and laggards, and produce a prioritized partner action plan. Use when a grower wants to know where their products move fastest, which partners need attention, and where to focus wholesale sales effort. Trigger phrases: "which partners are selling our product", "sell-through analysis", "partner performance", "where is inventory