vuralserhat86/skills/market_analyst
skills/market_analyst/SKILL.md
--- name: market_analyst router_kit: FullStackKit description: Pazar analizi, TAM/SAM/SOM hesaplama, rekabet analizi ve müşteri segmentasyonu rehberi. metadata: skillport: category: research tags: [architecture, automation, best practices, clean code, coding, collaboration, compliance, debugging, design patterns, development, documentation, efficiency, git, market analyst, optimization, productivity, programming, project management, quality assurance, refactoring, software engineering,
$ install --global
skillsauthnpx skillsauth add vuralserhat86/antigravity-agentic-skills skills/market_analystInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- market_analyst
- router_kit:
- FullStackKit
- description:
- Pazar analizi, TAM/SAM/SOM hesaplama, rekabet analizi ve müşteri segmentasyonu rehberi.
- category:
- research
- tags:
- [architecture, automation, best practices, clean code, coding, collaboration, compliance, debugging, design patterns, development, documentation, efficiency, git, market analyst, optimization, productivity, programming, project management, quality assurance, refactoring, software engineering, standards, testing, utilities, version control, workflow] - competition
📊 Market Analyst
Pazar analizi ve opportunity sizing rehberi.
📈 TAM/SAM/SOM
Tanımlar
| Metric | Açıklama | |--------|----------| | TAM | Total Addressable Market - Toplam pazar | | SAM | Serviceable Addressable Market - Ulaşılabilir pazar | | SOM | Serviceable Obtainable Market - Gerçekçi hedef |
Hesaplama
TAM = Toplam müşteri sayısı × Ortalama gelir
SAM = TAM × (Hedeflenebilir segment %)
SOM = SAM × (Pazar payı hedefi %)
Örnek
TAM: 10M şirket × $1000/yıl = $10B
SAM: $10B × 20% (SMB segment) = $2B
SOM: $2B × 2% (1. yıl hedef) = $40M
🔍 Rekabet Analizi
Competitor Matrix
| Feature | Us | Competitor A | Competitor B | |---------|----|--------------|--------------| | Price | $$ | $$$ | $ | | Features | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | | UX | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | | Support | ⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐ |
SWOT Analysis
Helpful Harmful
┌─────────────┬─────────────┐
Internal│ STRENGTHS │ WEAKNESSES │
│ • Fast dev │ • Small team│
│ • UX focus │ • No brand │
├─────────────┼─────────────┤
External│ OPPORTUNITIES│ THREATS │
│ • Growing │ • Big players│
│ market │ • Regulation │
└─────────────┴─────────────┘
👥 Müşteri Segmentasyonu
Segment Kriterleri
| Kriter | Açıklama | |--------|----------| | Demographic | Yaş, cinsiyet, gelir | | Geographic | Konum, bölge | | Psychographic | Değerler, yaşam tarzı | | Behavioral | Kullanım, sadakat |
B2B Segmentasyon
| Segment | Company Size | Budget | Sales Cycle | |---------|-------------|--------|-------------| | Enterprise | 1000+ | $$$$ | 6-12 ay | | Mid-Market | 100-999 | $$$ | 3-6 ay | | SMB | 10-99 | $$ | 1-3 ay | | Startup | <10 | $ | <1 ay |
📋 Market Research Template
## Market Overview
- Industry: [Sektör]
- Market Size: [TAM]
- Growth Rate: [CAGR %]
## Target Segments
1. Primary: [Segment A]
2. Secondary: [Segment B]
## Competitive Landscape
- Market leader: [Company]
- Key differentiators: [...]
## Trends
1. [Trend 1]
2. [Trend 2]
## Opportunities
1. [Opportunity 1]
2. [Opportunity 2]
Market Analyst v1.1 - Enhanced
🔄 Workflow
Kaynak: SaaS Metrics Guide & YCombinator Startup Library
Aşama 1: Market Validation
- [ ] Problem/Solution Fit: "Nice to have" vs "Must have" ayrımını yap.
- [ ] Interviews: Potansiyel 10 müşteriyle görüş ("Mom Test" uygula).
- [ ] Waitlist: Landing page ile talep topla (Conversion Rate > %5 hedefle).
Aşama 2: Unit Economics
- [ ] CAC: Müşteri edinme maliyetini hesapla (Paid + Organic).
- [ ] LTV: Müşteri yaşam boyu değerini tahmin et (LTV:CAC > 3:1 olmalı).
- [ ] Churn: Aylık kayıp oranını sektör benchmarklarıyla karşılaştır.
Aşama 3: GTM Strategy
- [ ] Channel: En verimli kanalı bul (SEO, Ads, Sales, Viral).
- [ ] Positioning: "Biz X için Y yapan Z şirketiyiz" (Value Proposition) cümlesini netleştir.
Kontrol Noktaları
| Aşama | Doğrulama | |-------|-----------| | 1 | İnsanlar ürün için para ödemeye hazır mı? | | 2 | Büyüme karlı mı (Unit Economics pozitif mi)? | | 3 | Rakiplerden ayrışan "Unfair Advantage"ımız nedir? |
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