vuralserhat86/skills/competitor_analysis
skills/competitor_analysis/SKILL.md
--- name: competitor_analysis router_kit: FullStackKit description: Rakip analizi, SEO/strateji karşılaştırma ve pazar pozisyonlama rehberi. metadata: skillport: category: research tags: [architecture, automation, best practices, clean code, coding, collaboration, competitor analysis, compliance, debugging, design patterns, development, documentation, efficiency, git, optimization, productivity, programming, project management, quality assurance, refactoring, software engineering, stan
$ install --global
skillsauthnpx skillsauth add vuralserhat86/antigravity-agentic-skills skills/competitor_analysisInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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TrivyContainer and dependency vulnerability scanner
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SemgrepStatic code analysis for vulnerabilities
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Snyk (dep)Open source security scanning
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Socket.devSupply chain security analysis
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VirusTotalMulti-engine malware detection
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Last scanned: Apr 22, 2026, 1:19 AM137.6s1 file scanned
SKILL.md
- name:
- competitor_analysis
- router_kit:
- FullStackKit
- description:
- Rakip analizi, SEO/strateji karşılaştırma ve pazar pozisyonlama rehberi.
- category:
- research
- tags:
- [architecture, automation, best practices, clean code, coding, collaboration, competitor analysis, compliance, debugging, design patterns, development, documentation, efficiency, git, optimization, productivity, programming, project management, quality assurance, refactoring, software engineering, standards, testing, utilities, version control, workflow] - strategy
🔍 Competitor Analysis
Rakip analizi ve strateji karşılaştırma rehberi.
📋 Analiz Framework
5 Forces Analysis
New Entrants
↓
Suppliers → [Industry Rivalry] ← Buyers
↑
Substitutes
Analiz Alanları
| Alan | Sorular | |------|---------| | Product | Özellikler, kalite, fiyat | | Marketing | Mesaj, kanal, positioning | | Sales | Model, süreç, fiyatlandırma | | Tech | Stack, UX, performans | | Team | Büyüklük, expertise, kültür |
🔧 SEO Analizi
Kontrol Listesi
- [ ] Organic traffic tahmini
- [ ] Top ranking keywords
- [ ] Backlink profili
- [ ] Domain authority
- [ ] Content stratejisi
- [ ] Technical SEO durumu
Araçlar
- Ahrefs / SEMrush
- SimilarWeb
- BuiltWith
- Google Trends
📊 Comparison Matrix
| Kriter | Biz | Rakip A | Rakip B | Rakip C |
|--------|-----|---------|---------|---------|
| Fiyat | ⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Özellik | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ |
| UX | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐ |
| Support | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐ | ⭐⭐⭐ |
| **TOPLAM** | **16** | **14** | **13** | **13** |
📝 Competitor Profile Template
## [Competitor Name]
### Overview
- Website: [URL]
- Founded: [Yıl]
- HQ: [Lokasyon]
- Employees: [Sayı]
- Funding: [Miktar]
### Product
- Core offering: [...]
- Key features: [...]
- Pricing: [...]
### Strengths
1. ...
2. ...
### Weaknesses
1. ...
2. ...
### Our Advantage
[Bizim farkımız]
🔄 Workflow
Kaynak: Strategic Competitive Intelligence (SCIP) Standards & Automated Monitoring Frameworks
Aşama 1: Scope & Competitor Identification
- [ ] Tiering: Doğrudan (Direct), Dolaylı (Indirect) ve İkame (Substitute) rakipleri belirle.
- [ ] KPI Selection: Hangi metriklerin karşılaştırılacağını seç (Pricing, Feature Set, Market Share, Tech Stack).
- [ ] Tool Setup: Manuel takibi bırak; monitoring araçlarını (Google Alerts, SimilarWeb, AppAnnie) konfigüre et.
Aşama 2: Data Collection & Intelligence
- [ ] Digital Footprint: Rakip web siteleri, sosyal medya, iş ilanları ve basın bültenlerini tara.
- [ ] Tech Profiling: Rakip teknoloji stack'ini anla (BuiltWith/Wappalyzer).
- [ ] Feedback Loop: Satış ekibinden ve müşteri destekten rakip hakkında saha bilgisi (Battlecards) al.
Aşama 3: Synthesis & Strategy (Action)
- [ ] SWOT/TOWS: Verileri aksiyona dönüştür. Rakip zayıflıkları bizim fırsatımız mı?
- [ ] Gap Analysis: Olmayan özellikleri veya hizmet boşluklarını raporla.
- [ ] Executive Report: Analizi görselleştir ve ürün/pazarlama yol haritasına entegre et.
Kontrol Noktaları
| Aşama | Doğrulama | |-------|-----------| | 1 | Rakip fiyat değişikliği veya yeni özellik duyurusu anlık takip ediliyor mu? | | 2 | "Bizim Avantajımız" bölümü rakip zayıflıklarıyla örtüşüyor mu? | | 3 | Analize göre bir "Aksiyon Planı" oluşturuldu mu? |
Competitor Analysis v1.5 - With Workflow
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