vitae/ckm:design

Design

Unified design skill: brand, tokens, UI, logo, CIP, slides, banners, social photos, icons.

When to Use

• Brand identity, voice, assets
• Design system tokens and specs
• UI styling with shadcn/ui + Tailwind
• Logo design and AI generation
• Corporate identity program (CIP) deliverables
• Presentations and pitch decks
• Banner design for social media, ads, web, print
• Social photos for Instagram, Facebook, LinkedIn, Twitter, Pinterest, TikTok

Sub-skill Routing

| Task | Sub-skill | Details | |------|-----------|---------| | Brand identity, voice, assets | brand | External skill | | Tokens, specs, CSS vars | design-system | External skill | | shadcn/ui, Tailwind, code | ui-styling | External skill | | Logo creation, AI generation | Logo (built-in) | references/logo-design.md | | CIP mockups, deliverables | CIP (built-in) | references/cip-design.md | | Presentations, pitch decks | Slides (built-in) | references/slides.md | | Banners, covers, headers | Banner (built-in) | references/banner-sizes-and-styles.md | | Social media images/photos | Social Photos (built-in) | references/social-photos-design.md | | SVG icons, icon sets | Icon (built-in) | references/icon-design.md |

Logo Design (Built-in)

55+ styles, 30 color palettes, 25 industry guides. Gemini Nano Banana models.

Logo: Generate Design Brief

python3 ~/.claude/skills/design/scripts/logo/search.py "tech startup modern" --design-brief -p "BrandName"

Logo: Search Styles/Colors/Industries

python3 ~/.claude/skills/design/scripts/logo/search.py "minimalist clean" --domain style
python3 ~/.claude/skills/design/scripts/logo/search.py "tech professional" --domain color
python3 ~/.claude/skills/design/scripts/logo/search.py "healthcare medical" --domain industry

Logo: Generate with AI

ALWAYS generate output logo images with white background.

python3 ~/.claude/skills/design/scripts/logo/generate.py --brand "TechFlow" --style minimalist --industry tech
python3 ~/.claude/skills/design/scripts/logo/generate.py --prompt "coffee shop vintage badge" --style vintage

IMPORTANT: When scripts fail, try to fix them directly.

After generation, ALWAYS ask user about HTML preview via AskUserQuestion. If yes, invoke /ui-ux-pro-max for gallery.

CIP Design (Built-in)

50+ deliverables, 20 styles, 20 industries. Gemini Nano Banana (Flash/Pro).

CIP: Generate Brief

python3 ~/.claude/skills/design/scripts/cip/search.py "tech startup" --cip-brief -b "BrandName"

CIP: Search Domains

python3 ~/.claude/skills/design/scripts/cip/search.py "business card letterhead" --domain deliverable
python3 ~/.claude/skills/design/scripts/cip/search.py "luxury premium elegant" --domain style
python3 ~/.claude/skills/design/scripts/cip/search.py "hospitality hotel" --domain industry
python3 ~/.claude/skills/design/scripts/cip/search.py "office reception" --domain mockup

CIP: Generate Mockups

# With logo (RECOMMENDED)
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo /path/to/logo.png --deliverable "business card" --industry "consulting"

# Full CIP set
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo /path/to/logo.png --industry "consulting" --set

# Pro model (4K text)
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TopGroup" --logo logo.png --deliverable "business card" --model pro

# Without logo
python3 ~/.claude/skills/design/scripts/cip/generate.py --brand "TechFlow" --deliverable "business card" --no-logo-prompt

Models: flash (default, gemini-2.5-flash-image), pro (gemini-3-pro-image-preview)

CIP: Render HTML Presentation

python3 ~/.claude/skills/design/scripts/cip/render-html.py --brand "TopGroup" --industry "consulting" --images /path/to/cip-output

Tip: If no logo exists, use Logo Design section above first.

Slides (Built-in)

Strategic HTML presentations with Chart.js, design tokens, copywriting formulas.

Load references/slides-create.md for the creation workflow.

Slides: Knowledge Base

| Topic | File | |-------|------| | Creation Guide | references/slides-create.md | | Layout Patterns | references/slides-layout-patterns.md | | HTML Template | references/slides-html-template.md | | Copywriting | references/slides-copywriting-formulas.md | | Strategies | references/slides-strategies.md |

Banner Design (Built-in)

22 art direction styles across social, ads, web, print. Uses frontend-design, ai-artist, ai-multimodal, chrome-devtools skills.

Load references/banner-sizes-and-styles.md for complete sizes and styles reference.

Banner: Workflow

1. Gather requirements via AskUserQuestion — purpose, platform, content, brand, style, quantity
2. Research — Activate ui-ux-pro-max, browse Pinterest for references
3. Design — Create HTML/CSS banner with frontend-design, generate visuals with ai-artist/ai-multimodal
4. Export — Screenshot to PNG at exact dimensions via chrome-devtools
5. Present — Show all options side-by-side, iterate on feedback

Banner: Quick Size Reference

| Platform | Type | Size (px) | |----------|------|-----------| | Facebook | Cover | 820 x 312 | | Twitter/X | Header | 1500 x 500 | | LinkedIn | Personal | 1584 x 396 | | YouTube | Channel art | 2560 x 1440 | | Instagram | Story | 1080 x 1920 | | Instagram | Post | 1080 x 1080 | | Google Ads | Med Rectangle | 300 x 250 | | Website | Hero | 1920 x 600-1080 |

Banner: Top Art Styles

| Style | Best For | |-------|----------| | Minimalist | SaaS, tech | | Bold Typography | Announcements | | Gradient | Modern brands | | Photo-Based | Lifestyle, e-com | | Geometric | Tech, fintech | | Glassmorphism | SaaS, apps | | Neon/Cyberpunk | Gaming, events |

Banner: Design Rules

• Safe zones: critical content in central 70-80%
• One CTA per banner, bottom-right, min 44px height
• Max 2 fonts, min 16px body, ≥32px headline
• Text under 20% for ads (Meta penalizes)
• Print: 300 DPI, CMYK, 3-5mm bleed

Icon Design (Built-in)

15 styles, 12 categories. Gemini 3.1 Pro Preview generates SVG text output.

Icon: Generate Single Icon

python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "settings gear" --style outlined
python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "shopping cart" --style filled --color "#6366F1"
python3 ~/.claude/skills/design/scripts/icon/generate.py --name "dashboard" --category navigation --style duotone

Icon: Generate Batch Variations

python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "cloud upload" --batch 4 --output-dir ./icons

Icon: Multi-size Export

python3 ~/.claude/skills/design/scripts/icon/generate.py --prompt "user profile" --sizes "16,24,32,48" --output-dir ./icons

Icon: Top Styles

| Style | Best For | |-------|----------| | outlined | UI interfaces, web apps | | filled | Mobile apps, nav bars | | duotone | Marketing, landing pages | | rounded | Friendly apps, health | | sharp | Tech, fintech, enterprise | | flat | Material design, Google-style | | gradient | Modern brands, SaaS |

Model: gemini-3.1-pro-preview — text-only output (SVG is XML text). No image generation API needed.

Social Photos (Built-in)

Multi-platform social image design: HTML/CSS → screenshot export. Uses ui-ux-pro-max, brand, design-system, chrome-devtools skills.

Load references/social-photos-design.md for sizes, templates, best practices.

Social Photos: Workflow

1. Orchestrate — project-management skill for TODO tasks; parallel subagents for independent work
2. Analyze — Parse prompt: subject, platforms, style, brand context, content elements
3. Ideate — 3-5 concepts, present via AskUserQuestion
4. Design — /ckm:brand → /ckm:design-system → randomly invoke /ck:ui-ux-pro-max OR /ck:frontend-design; HTML per idea × size
5. Export — chrome-devtools or Playwright screenshot at exact px (2x deviceScaleFactor)
6. Verify — Use Chrome MCP or chrome-devtools skill to visually inspect exported designs; fix layout/styling issues and re-export
7. Report — Summary to plans/reports/ with design decisions
8. Organize — Invoke assets-organizing skill to sort output files and reports

Social Photos: Key Sizes

| Platform | Size (px) | Platform | Size (px) | |----------|-----------|----------|-----------| | IG Post | 1080×1080 | FB Post | 1200×630 | | IG Story | 1080×1920 | X Post | 1200×675 | | IG Carousel | 1080×1350 | LinkedIn | 1200×627 | | YT Thumb | 1280×720 | Pinterest | 1000×1500 |

Workflows

Complete Brand Package

1. Logo → scripts/logo/generate.py → Generate logo variants
2. CIP → scripts/cip/generate.py --logo ... → Create deliverable mockups
3. Presentation → Load references/slides-create.md → Build pitch deck

New Design System

1. Brand (brand skill) → Define colors, typography, voice
2. Tokens (design-system skill) → Create semantic token layers
3. Implement (ui-styling skill) → Configure Tailwind, shadcn/ui

References

| Topic | File | |-------|------| | Design Routing | references/design-routing.md | | Logo Design Guide | references/logo-design.md | | Logo Styles | references/logo-style-guide.md | | Logo Colors | references/logo-color-psychology.md | | Logo Prompts | references/logo-prompt-engineering.md | | CIP Design Guide | references/cip-design.md | | CIP Deliverables | references/cip-deliverable-guide.md | | CIP Styles | references/cip-style-guide.md | | CIP Prompts | references/cip-prompt-engineering.md | | Slides Create | references/slides-create.md | | Slides Layouts | references/slides-layout-patterns.md | | Slides Template | references/slides-html-template.md | | Slides Copy | references/slides-copywriting-formulas.md | | Slides Strategy | references/slides-strategies.md | | Banner Sizes & Styles | references/banner-sizes-and-styles.md | | Social Photos Guide | references/social-photos-design.md | | Icon Design Guide | references/icon-design.md |

Scripts

| Script | Purpose | |--------|---------| | scripts/logo/search.py | Search logo styles, colors, industries | | scripts/logo/generate.py | Generate logos with Gemini AI | | scripts/logo/core.py | BM25 search engine for logo data | | scripts/cip/search.py | Search CIP deliverables, styles, industries | | scripts/cip/generate.py | Generate CIP mockups with Gemini | | scripts/cip/render-html.py | Render HTML presentation from CIP mockups | | scripts/cip/core.py | BM25 search engine for CIP data | | scripts/icon/generate.py | Generate SVG icons with Gemini 3.1 Pro |

Setup

export GEMINI_API_KEY="your-key"  # https://aistudio.google.com/apikey
pip install google-genai pillow

Integration

External sub-skills: brand, design-system, ui-styling Related Skills: frontend-design, ui-ux-pro-max, ai-multimodal, chrome-devtools