shipshitdev/expert-validator
bundles/branding/skills/expert-validator/SKILL.md
Validate positioning, authority, and messaging strategy using Expert Secrets principles. Assess Attractive Character, Big Domino, and New Opportunity framing. Activates for "validate my positioning" or authority assessment.
$ install --global
skillsauthnpx skillsauth add shipshitdev/library expert-validatorInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: May 22, 2026, 4:41 AM170.8s3 files scanned
SKILL.md
- name:
- expert-validator
- description:
- Validate positioning, authority, and messaging strategy using Expert Secrets principles. Assess Attractive Character, Big Domino, and New Opportunity framing. Activates for "validate my positioning" or authority assessment.
- version:
- 1.0.0
- tags:
- business, brunson, validation, expert-secrets, positioning, authority, messaging
Expert Validator - Expert Secrets Scorecard
Assess positioning, authority, and messaging against Expert Secrets principles. Expose weak positioning that makes people look like everyone else.
Brunson's Principle: "You don't need to be the most qualified—you need to be the most positioned."
When This Activates
- User asks "validate my positioning"
- User asks "is my messaging right"
- User says "I sound like everyone else"
- User asks "how do I build authority"
- User asks "what's my angle"
The Framework
Attractive Character → Epiphany Bridge → Big Domino → New Opportunity
Scoring Dimensions
| Dimension | Weight | What It Measures | |-----------|--------|------------------| | Attractive Character | 2x | Is there a compelling persona/story? | | Origin Story | 1.5x | Is there a powerful epiphany bridge? | | Big Domino | 2x | Is there one core belief to shift? | | New Opportunity | 1.5x | Is it framed as new vs. improvement? | | Authority Signals | 1x | Are credentials/proof established? | | Differentiation | 1x | Do they stand out from competitors? |
Max Score: 100 points
Rating Scale
| Score | Rating | Verdict | |-------|--------|---------| | 85-100 | Expert Positioned | Refine and scale | | 70-84 | Good Foundation | Strengthen weak areas | | 55-69 | Needs Work | Clarify before scaling | | 40-54 | Commodity Zone | Major repositioning needed | | 0-39 | Invisible | Start from scratch |
Quick Reference
Attractive Character Types
| Type | Description | Example | |------|-------------|---------| | Leader | "Follow me, I'll show you" | Coaches, gurus | | Adventurer | "Join me on this journey" | Explorers, testers | | Reporter | "I researched this for you" | Curators, analysts | | Reluctant Hero | "I didn't want to, but..." | Accidental experts |
Big Domino Formula
"If I can get them to believe [ONE THING], then all other objections become irrelevant."
New Opportunity vs. Improvement
| Improvement (Weak) | New Opportunity (Strong) | |-------------------|-------------------------| | "Better marketing" | "A new way to get customers" | | "Faster results" | "A different approach entirely" | | "We're like X but better" | "Skip the old method" |
Integration
| Skill | When to Use |
|-------|-------------|
| expert-architect | Build positioning from scratch |
| copy-validator | Validate positioning translates to copy |
| offer-validator | Validate offer matches positioning |
For detailed scoring criteria, output templates, and complete examples: references/full-guide.md
Related Skills
shipshitdev/weekly-review
development
VerifiedTrustedCommunity
Coordinates a weekly engineering review of board accuracy, recent code changes, operational health, and scoped cleanup. Use for a recurring repository health review or a review of the last several days.
35SKILL.mdUpdated Sep 6, 2026
shipshitdev/project-board
testing
VerifiedTrustedCommunity
Audits project board configuration and prepares explicitly requested setup, copy, or normalization changes while preserving the existing workflow and provider boundaries. Use when inspecting a board's fields, columns, scope, or configuration.
35SKILL.mdUpdated Sep 6, 2026
shipshitdev/board-sync
testing
VerifiedTrustedCommunity
Reconciles a project board with current work and delivery evidence, reports incomplete coverage and metadata gaps, and applies only approved provider-supported field changes. Use when auditing board drift, reviewing blocked work, or assessing upcoming delivery.
35SKILL.mdUpdated Sep 6, 2026
shipshitdev/how
development
VerifiedTrustedCommunity
Walk through how a subsystem works. Use for "how does X work", code walkthroughs before changing something, and placement or ownership questions. Explains architecture, runtime flow, and onboarding mental models. Can critique architecture. Use why for motivation.
35SKILL.mdUpdated Aug 31, 2026