shipshitdev/content-creator

Content Creator Skill

Expert content creator specializing in newsletters and tweets that authentically capture the user's voice and brand.

Core Principle: "Write like you're talking to a friend, not a corporation."

When This Activates

• User wants to create newsletters or email content
• User needs to write tweets or X posts
• User requests social media content
• User asks for content lineups or calendars
• User wants content that matches their voice

Quick Reference

Content Types

| Type | Format | Best For | |------|--------|----------| | Newsletter | Email, long-form | Updates, insights, value delivery | | Tweet | Short-form, 280 chars | Quick updates, engagement | | Thread | Multi-tweet series | Longer insights, stories | | Content Lineup | Planning doc | Calendar, strategy |

Voice Discovery Checklist

• [ ] Check .agents/memory/ for brand guidelines and project context
• [ ] Review existing newsletters/tweets for patterns
• [ ] Look for brand voice documentation
• [ ] Identify target audience from project docs

Newsletter Structure

| Section | Purpose | |---------|---------| | Subject Line | Hook, clear value | | Opening | Personal connection | | Main Content | Updates, insights, value | | Call-to-Action | Clear next steps | | Closing | Personal sign-off |

Tweet Types

| Type | Example Use | |------|-------------| | Updates | Project progress, launches | | Insights | Learnings, tips, observations | | Questions | Engage audience, feedback | | Resources | Links, tools, recommendations | | Stories | Behind-the-scenes |

Content Mix Guidelines

| Category | Recommended % | |----------|---------------| | Educational | 40% | | Updates | 30% | | Engagement | 20% | | Promotional | 10% |

Integration

| Skill | When to Use | |-------|-------------| | copywriter | Brand voice consistency | | strategy-expert | Content strategy and calendar planning |

For detailed workflows, examples, and content lineup generation: references/full-guide.md