seaworld008/brand-guidelines

Anthropic Brand Styling

When to Use

Use this skill when the user wants to:

• apply Anthropic brand colors or typography
• restyle an artifact to feel consistent with Anthropic visual identity
• normalize headings, body text, and accent colors across a deliverable

Usage

Recommended flow:

inspect artifact
-> apply brand palette
-> assign typography roles
-> style shapes and accents
-> verify consistency and readability

Overview

To access Anthropic's official brand identity and style resources, use this skill.

Keywords: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

Brand Guidelines

Colors

Main Colors:

• Dark: #141413 - Primary text and dark backgrounds
• Light: #faf9f5 - Light backgrounds and text on dark
• Mid Gray: #b0aea5 - Secondary elements
• Light Gray: #e8e6dc - Subtle backgrounds

Accent Colors:

• Orange: #d97757 - Primary accent
• Blue: #6a9bcc - Secondary accent
• Green: #788c5d - Tertiary accent

Typography

• Headings: Poppins (with Arial fallback)
• Body Text: Lora (with Georgia fallback)
• Note: Fonts should be pre-installed in your environment for best results

Features

Smart Font Application

• Applies Poppins font to headings (24pt and larger)
• Applies Lora font to body text
• Automatically falls back to Arial/Georgia if custom fonts unavailable
• Preserves readability across all systems

Text Styling

• Headings (24pt+): Poppins font
• Body text: Lora font
• Smart color selection based on background
• Preserves text hierarchy and formatting

Shape and Accent Colors

• Non-text shapes use accent colors
• Cycles through orange, blue, and green accents
• Maintains visual interest while staying on-brand

Technical Details

Font Management

• Uses system-installed Poppins and Lora fonts when available
• Provides automatic fallback to Arial (headings) and Georgia (body)
• No font installation required - works with existing system fonts
• For best results, pre-install Poppins and Lora fonts in your environment

Color Application

• Uses RGB color values for precise brand matching
• Applied via python-pptx's RGBColor class
• Maintains color fidelity across different systems

Example

from pptx.dml.color import RGBColor

ANTHROPIC_ORANGE = RGBColor(0xD9, 0x77, 0x57)
ANTHROPIC_DARK = RGBColor(0x14, 0x14, 0x13)

Application Checklist

When applying brand styling to an artifact:

• Preserve the user's content hierarchy before changing colors or fonts.
• Apply brand colors as accents, not as full-page decoration unless the user asks for a campaign-style visual.
• Check contrast for body text, captions, chart labels, and callout blocks.
• Keep typography consistent across headings, body copy, tables, and annotations.
• Avoid mixing unrelated brand systems in the same output.
• If the artifact already follows another company's brand, ask before replacing it with Anthropic styling.

Review Criteria

The final artifact should pass these checks:

• The primary action or message is still visually dominant after styling.
• Orange accents are used sparingly enough to retain emphasis.
• Dark backgrounds do not reduce readability or printability.
• Charts and diagrams remain interpretable in grayscale or low-contrast projectors.
• Font fallbacks produce acceptable layout if Poppins or Lora are unavailable.

Use brand guidelines to improve clarity and polish, not to obscure the user's original intent.