sancovp/document-market-thesis

Document Market Thesis

What This Skill Does

Guides you through creating a complete market thesis documentation package for a new product category. Produces 7-8 structured documents that explain the market at every level.

When To Use

• Launching a new product category (not just a product)
• Need to explain "why this market exists now"
• Need documentation that covers technical, economic, personal, and democratization angles
• Want a reference package that future instances can read and understand

The Structure

Your market thesis documentation should have these files:

| File | Purpose | |------|---------| | 00_overview.md | Thesis statement, why now, file index | | 01_death_of_old_model.md | Why the old way fails (transfer, context, motivation) | | 02_product_as_category.md | What the new thing actually IS | | 03_progression_system.md | How users advance/complete (gamification) | | 04_economics.md | Cost structures, subsidies, viability | | 05_origin_story.md | Your journey, the struggle, the pivot | | 06_democratization.md | Barriers, phases, vision, end state | | 07_complete_picture.md | Full stack, flow diagram, comparison table, one-liner |

The Pattern

Each document follows:

1. State the problem with the old model
2. Show why it fails (specific failure modes)
3. Present the new model (what changes)
4. Prove viability (economics, evidence)
5. Show the path (how we get from here to there)

Reference Implementation

See /tmp/launch_v0/new_market/ for a complete example documenting AI-native infoproducts.

How To Use

1. Create directory: /path/to/project/new_market/
2. Write each file following the structure above
3. Start with 00_overview.md (forces you to clarify thesis)
4. End with 07_complete_picture.md (forces you to synthesize)
5. Each file should stand alone but connect to others

The One-Liner Test

By the end, you should have a one-liner that captures the entire thesis.

Example: "PAIA infoproducts are courses you do WITH an AI agent that result in you having a working AI agent."

If you can't write that one-liner, your thesis isn't clear yet.