sachacoldiq/outreach-4-categories
skills/outreach-4-categories/SKILL.md
The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.
$ install --global
skillsauthnpx skillsauth add sachacoldiq/coldiq-s-gtm-skills outreach-4-categoriesInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- outreach-4-categories
- description:
- The 4 categories of outreach from Flip The Script - Inbound, Postbound, Bridgebound, and Outbound. Use when categorizing leads, choosing outreach approach, or building segmented campaigns.
The 4 Categories of Outreach
INBOUND (1:Many Messaging Only)
Definition:
- Prospect knows your company
- Hand-raisers taking marketing action asking to evaluate your product
Trigger: Demo requests, chat box inquiries
Messaging approach: 1:Many only (they came to you)
POSTBOUND (1:Many + 1:1 Messaging)
Definition:
- Prospect knows your company
- Marketing leads that are NOT hand-raisers
Trigger: Content engagement without explicit buying intent
Messaging approach: Mix of templated + personalized
BRIDGEBOUND (1:Many + 1:1 Messaging)
Definition:
- Prospect sometimes knows your company
- Segmented outbound based on premises that raise meeting/buying likelihood
Trigger: Prospect or company action NOT related to your marketing
Messaging approach: Signal-based personalization
5 Sub-Categories:
- Based on Relationship (39 triggers)
- Based on History (16 triggers)
- Based on Likely "In Market" (20 triggers)
- Based on Symptoms & Signs (11 triggers)
- Based on Firmographic (15 triggers)
OUTBOUND (1:1 Messaging Only)
Definition:
- Prospect doesn't know your company
- Coming in cold
Trigger: Prospect selected by prospecting team
Messaging approach: Fully personalized (1:1 only)
Messaging Matrix
| Category | Prospect Awareness | Messaging Type | Personalization Level | |----------|-------------------|----------------|----------------------| | Inbound | High | 1:Many | Low | | Postbound | Medium | 1:Many + 1:1 | Medium | | Bridgebound | Low-Medium | 1:Many + 1:1 | Medium-High | | Outbound | None | 1:1 Only | High |
Combines with
| Skill | Why |
|-------|-----|
| personalization-playbooks | Get messaging for each category |
| bridgebound-relationship-39 | Deep-dive on Bridgebound triggers |
| inbound-triggers-30 | Understand Inbound premises |
| outbound-triggers-6 | Master pure Outbound approach |
Example prompts
This lead downloaded our ebook - is it Inbound or Postbound?
Create a messaging strategy for Bridgebound leads with job change signals.
How do I transition a Postbound lead to a sales conversation?
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