sachacoldiq/outbound-triggers-6
skills/outbound-triggers-6/SKILL.md
6 Outbound premises from Flip The Script - CXO Passdown, Groundswell strategies, Multi-Persona, and Cold Outbound. Use when running pure cold outreach, building top-down or bottom-up campaigns, or multi-threading accounts.
$ install --global
skillsauthnpx skillsauth add sachacoldiq/coldiq-s-gtm-skills outbound-triggers-6Install this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: May 30, 2026, 5:11 AM18.5s1 file scanned
SKILL.md
- name:
- outbound-triggers-6
- description:
- 6 Outbound premises from Flip The Script - CXO Passdown, Groundswell strategies, Multi-Persona, and Cold Outbound. Use when running pure cold outreach, building top-down or bottom-up campaigns, or multi-threading accounts.
OUTBOUND Premises (6 Triggers)
1. CXO Passdown
Strategy: Start at the top, get passed down to the right person
Execution:
- Email C-level executive
- Ask for direction to right person
- Creates internal referral
Template:
{{firstName}},
I'm not sure if this lands on your desk or someone else's.
We help [ICP] with [problem].
Who should I be talking to about [topic] at {{company}}?
2. To "Groundswell" for Info
Strategy: Build internal champions before approaching decision maker
Execution:
- Target end-users and ICs
- Provide value and resources
- Build grassroots support
3. To "Groundswell" for Product-Placement
Strategy: Get product in hands of end-users first
Execution:
- Free trials to ICs
- Bottom-up adoption
- Let usage drive demand
4. To DM Based on "Groundswell" Product-Placement
Strategy: Use internal adoption as proof point for decision maker
Execution:
- Reference internal usage
- Show adoption metrics
- Convert to paid/enterprise
Template:
{{firstName}},
{{number}} people at {{company}} are already using [product].
[Names/teams] have been active for [timeframe].
Worth discussing how to scale this across the org?
5. Multi-Persona (Cross-Departmental)
Strategy: Coordinate outreach across multiple stakeholders
Execution:
- Map buying committee
- Tailor message per role
- Coordinate timing
Roles to target:
- Economic buyer (budget)
- Technical buyer (evaluation)
- End user (adoption)
- Champion (internal advocate)
6. Typical "Cold Outbound"
Strategy: Pure cold outreach with no prior signal
Execution:
- 1:1 personalization required
- Pattern-interrupt opening
- Heavy research investment
Messaging Approach:
First Line: Core-Static Relevance (Lean on Pattern Interruptive Opener)
Second Line: Core-Static Relevance ("We work with...")
Outbound Success Factors
- Deep research - Know the person and company
- Pattern interrupt - Stand out from generic emails
- Clear relevance - Why you, why now
- Multi-channel - Don't rely on email alone
- Persistence - Multiple touches required
Combines with
| Skill | Why |
|-------|-----|
| outreach-4-categories | Understand pure Outbound |
| personalization-6-buckets | Deep research for 1:1 |
| personalization-hooks | Create strong hooks |
| atl-btl-messaging | CXO Passdown for ATL |
Example prompts
Create a CXO Passdown email for targeting VP Engineering at enterprise companies.
How do I build internal champions using Groundswell strategy?
Write a Multi-Persona campaign targeting both CFO and Finance Manager.
Related Skills
sachacoldiq/sdr-outbound-rules
development
VerifiedTrustedCommunity
SDR outbound writing rules, 8 allowed messaging frameworks, and tone guidelines by offer type. Use when training SDRs, creating messaging guidelines, or standardizing outbound quality.
154SKILL.mdUpdated May 30, 2026
sachacoldiq/sdr-master-prompts
development
VerifiedTrustedCommunity
ColdIQ SDR master prompts - What ColdIQ Does and Default Lead Messaging prompts for sales/SDR assistants. Use when training AI assistants for sales, building SDR chatbots, or creating consistent messaging guidelines.
154SKILL.mdUpdated May 30, 2026
sachacoldiq/personalization-playbooks
development
VerifiedTrustedCommunity
Camp Personalization vs No Personalization playbooks by outreach category - Inbound, Postbound, Bridgebound, and Outbound. Use when deciding personalization level, building automated sequences, or creating messaging templates.
154SKILL.mdUpdated May 30, 2026
sachacoldiq/personalization-hooks
research
VerifiedTrustedCommunity
Personalization Hooks to Relevance - Strong Hook vs Lite Hook patterns with examples. Use when connecting research to messaging, choosing hook strength, or crafting personalized opening lines.
154SKILL.mdUpdated May 30, 2026