sachacoldiq/gtm-plays-11
skills/gtm-plays-11/SKILL.md
11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedicated Role, Bad Reviews, AI Ideas, ServiceBell Allbound, Inbound Followers. Use when building outbound campaigns, creating signal-based plays, or expanding your GTM playbook.
$ install --global
skillsauthnpx skillsauth add sachacoldiq/coldiq-s-gtm-skills gtm-plays-11Install this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: May 30, 2026, 5:11 AM21.9s2 files scanned
SKILL.md
- name:
- gtm-plays-11
- description:
- 11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedicated Role, Bad Reviews, AI Ideas, ServiceBell Allbound, Inbound Followers. Use when building outbound campaigns, creating signal-based plays, or expanding your GTM playbook.
11 GTM Plays
Quick reference for signal-based outbound plays. For templates, see references/templates.md.
| Play | Signal | Best Timing | |------|--------|-------------| | 1. New Team Members | Company added team members | 2-4 weeks after hire | | 2. Skills-Targeting | LinkedIn skills match product | Ongoing | | 3. Role-Targeting | Uncommon job title exists | Ongoing | | 4. Industry Research | Create signal via surveys | Value-first | | 5. Resources for ICs | New SDRs starting roles | Evergreen | | 6. Leaving Employees | Team member departed | 1-2 weeks after | | 7. No Dedicated Role | Missing key title | Ongoing | | 8. Bad Reviews | Negative G2/Capterra review | Within days | | 9. AI-Generated Ideas | Personalized value via AI | Ongoing | | 10. ServiceBell Allbound | Website visitor activity | Real-time | | 11. Inbound Followers | New LinkedIn follower | 24-48 hours |
Play Details
1. New Team Members
Reference new hire by name. Shows attention to their growth.
2. Skills-Targeting
Target LinkedIn skills (not just titles). Clay extracts skills from profiles.
- Salesforce skill → Salesforce add-ons
- Python skill → Developer tools
3. Role-Targeting
Uncommon titles signal budget/priority.
- "RevOps Manager" → RevOps is priority
- "Growth Engineer" → Technical growth exists
4. Industry-Level Research
Survey ICP experts → opens value-first conversations.
5. Resources for ICs (Evergreen)
Automated campaign sending resources to new ICs. Long-term brand building.
6. Leaving Employees
Position around coverage gap after departure.
7. No Dedicated Role
No "Content Manager" + $5M+ revenue = content gap opportunity.
8. Bad Reviews Targeting
Scrape negative reviews, reference their pain, offer alternatives.
9. AI-Generated Ideas
Generate 2 relevant ideas + your offer as #3 (with humor).
10. ServiceBell Allbound
Visitor hits pricing → SDR calls in 2 min → email if no answer → LinkedIn next day.
11. Inbound Followers
Monitor daily, filter to ICP via Clay, outreach within 24-48h.
Combines with
| Skill | Why |
|-------|-----|
| buying-signals-6 | Understand signal strength per play |
| clay-enrichment-9step | Automate play execution in Clay |
| cold-email-templates-34 | Get templates for each play |
| bridgebound-in-market-20 | Deep-dive on in-market signals |
Example prompts
Create an outreach sequence for Play #1 (New Team Members) targeting Sales teams.
How do I set up Play #8 (Bad Reviews) in Clay with G2 scraping?
Which play should I prioritize for a $30K ACV product?
Related Skills
sachacoldiq/sdr-outbound-rules
development
VerifiedTrustedCommunity
SDR outbound writing rules, 8 allowed messaging frameworks, and tone guidelines by offer type. Use when training SDRs, creating messaging guidelines, or standardizing outbound quality.
154SKILL.mdUpdated May 30, 2026
sachacoldiq/sdr-master-prompts
development
VerifiedTrustedCommunity
ColdIQ SDR master prompts - What ColdIQ Does and Default Lead Messaging prompts for sales/SDR assistants. Use when training AI assistants for sales, building SDR chatbots, or creating consistent messaging guidelines.
154SKILL.mdUpdated May 30, 2026
sachacoldiq/personalization-playbooks
development
VerifiedTrustedCommunity
Camp Personalization vs No Personalization playbooks by outreach category - Inbound, Postbound, Bridgebound, and Outbound. Use when deciding personalization level, building automated sequences, or creating messaging templates.
154SKILL.mdUpdated May 30, 2026
sachacoldiq/personalization-hooks
research
VerifiedTrustedCommunity
Personalization Hooks to Relevance - Strong Hook vs Lite Hook patterns with examples. Use when connecting research to messaging, choosing hook strength, or crafting personalized opening lines.
154SKILL.mdUpdated May 30, 2026