sachacoldiq/email-metrics-benchmarks
skills/email-metrics-benchmarks/SKILL.md
Email metrics to track, 2X levers, and structure checklist for cold outreach. Use when analyzing campaign performance, setting benchmarks, or optimizing email metrics.
$ install --global
skillsauthnpx skillsauth add sachacoldiq/coldiq-s-gtm-skills email-metrics-benchmarksInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- email-metrics-benchmarks
- description:
- Email metrics to track, 2X levers, and structure checklist for cold outreach. Use when analyzing campaign performance, setting benchmarks, or optimizing email metrics.
Email Metrics & Benchmarks
Email Metrics to Track
2X Levers (Metrics you can realistically double)
| Metric | Current Baseline | Good | Great | |--------|------------------|------|-------| | Cold email reply rate | 0.5-1.0% | 2-3% | 5%+ | | Email open rate | 20-40% | 50% | 60%+ | | Email click rate | 2-5% | 5-8% | 10%+ |
Performance by Outreach Type
| Outreach Type | Reply Rate | |---------------|------------| | Cold outreach (no signal) | 6-8% | | Signal-based outreach | 18-22% | | Multi-signal stacked | 35-40% | | Website visitor follow-up | 25-30% | | Champion job change | 20-25% |
Email Structure Checklist
Opening (trigger) + Assumption + Social proof with numbers + Open-ended question
By Seniority
| Target | Max Sentences | Max Words | |--------|---------------|-----------| | BTL (Managers, ICs) | 3-4 sentences | 90 words | | ATL (VPs, C-Level) | 2-3 sentences | 60 words |
Deliverability Benchmarks
| Metric | Target | Warning | Critical | |--------|--------|---------|----------| | Bounce rate | <2% | 2-5% | >5% | | Spam rate | <0.1% | 0.1-0.3% | >0.3% | | Unsubscribe rate | <0.5% | 0.5-1% | >1% |
Sequence Performance
Email 1
- Highest open rate
- Sets the tone
- Most important to optimize
Email 2 (Day 3)
- 40-60% of Email 1 opens
- Different angle
- Shorter than Email 1
Email 3 (Day 14)
- New subject line
- Fresh approach
- Delegation ask effective
Email 4 (Break-up)
- Often highest reply rate
- Creates urgency
- Clean exit
Optimization Priorities
If Open Rate Low (<30%)
- Test subject lines
- Check sender reputation
- Verify deliverability
- Test send times
If Reply Rate Low (<2%)
- Improve relevance/personalization
- Shorten message
- Strengthen CTA
- Add social proof
- Test different frameworks
If Meeting Rate Low (<20% of replies)
- Qualify better in message
- Improve CTA clarity
- Reduce friction to book
- Follow up faster
Quick Diagnostics
| Symptom | Likely Cause | Fix | |---------|--------------|-----| | Low opens | Subject line or deliverability | A/B test subjects, check spam score | | Opens but no replies | Message relevance | More personalization, shorter copy | | Replies but no meetings | Weak CTA or poor qualification | Clearer ask, better targeting | | High unsubscribe | Too aggressive or wrong ICP | Reduce frequency, refine targeting |
Combines with
| Skill | Why |
|-------|-----|
| cold-email-4-sequence | Understand sequence metrics |
| sdr-outbound-rules | Rules that improve metrics |
| list-building-tips | Fix deliverability issues |
| buying-signals-6 | Improve reply rates with signals |
Example prompts
My reply rate is 0.8% - diagnose and suggest fixes.
What benchmarks should I target for a signal-based campaign?
My Email 2 has lower opens than Email 1 - is that normal?
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