skills/buying-signals-6/SKILL.md
6 buying signals ranked by purchase correlation - Former Customers, New Leadership, High-Intent Website, Tech Stack Change, Expansion, and Hiring/Downsizing. Use when prioritizing outreach, building signal-based campaigns, or setting up intent tracking.
npx skillsauth add sachacoldiq/coldiq-s-gtm-skills buying-signals-6Install this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Why it works:
Query: Previous users of your product at new companies
Outreach timing: Immediately upon detection
Why it works:
Query: LinkedIn job changes, press releases
Outreach timing: Days 14-45 (peak engagement window)
Why it works:
Query: Website visitor tracking, content downloads
Outreach timing: Within 24-48 hours (highest intent signal)
Reply rate: 25-30% (they know you)
Why it works:
Query: BuiltWith, job postings mentioning new tools
Outreach timing: 1-2 weeks after detection
Why it works:
Query: Crunchbase, press releases, job postings
Outreach timing: 2-4 weeks after announcement
Why it works:
Query: LinkedIn company growth, layoff news
Outreach timing: 1-2 weeks after pattern detected
| Outreach Type | Reply Rate | |---------------|------------| | Cold outreach | 6-8% | | Signal-based | 18-22% | | Multi-signal stacked | 35-40% |
Key insight: Signal-based outreach = 3-4x higher contract values
| Skill | Why |
|-------|-----|
| clay-buying-signals-5 | Implement signals in Clay workflows |
| gtm-plays-11 | Match signals to specific GTM plays |
| cold-email-4-sequence | Build sequences around each signal |
| bridgebound-in-market-20 | Deep-dive on in-market triggers |
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