sablier-labs/sablier-writing

Writing Skill

Create written content that represents the Sablier brand—informative, confident, and focused on real value rather than hype. This skill covers blog posts, case studies, and X/Twitter content.

Before Writing Any Content

Load shared brand references from the skill's references/ directory:

1. Read ./references/brand-voice.md — Sablier's voice and style
2. Read ./references/company-profile.md — products, metrics, positioning
3. Read ./references/icp.md — who the audience is
4. Reference ./references/voice-examples.md — past content for consistency
5. Fetch docs if needed — use https://docs.sablier.com/llms.txt for product details

Content Types

Blog Posts

For long-form content: product announcements, educational articles, comparisons, technical deep dives.

Load detailed guidance: ./references/blog-posts.md

Quick reference for post types:

| Type | Length | Purpose | | -------------------- | ---------- | -------------------------------- | | Product Announcement | 800-1500w | Introduce new features/products | | Educational | 1000-2500w | Teach concepts, best practices | | Case Study | 600-1000w | Customer success stories | | Comparison | 1000-2000w | Compare approaches/solutions | | Technical Deep Dive | 1500-3000w | Developer-focused technical docs |

Case Studies

For customer success stories documenting how organizations use Sablier.

Load detailed guidance: ./references/case-studies.md

Standard structure:

1. About [Customer] — 2-3 sentences
2. The Challenge — what problem, why it mattered
3. The Solution — why Sablier, how implemented
4. The Results — quantifiable outcomes
5. Customer Quote — direct quote if available
6. Key Takeaway — one actionable insight

X/Twitter Posts

For social media content: announcements, educational threads, social proof, hot takes.

Load detailed guidance: ./references/x-twitter.md

Post type quick reference:

| Type | Structure | | ----------------- | ---------------------------------------- | | Announcement | News → benefit → link | | Educational | Problem → explanation → Sablier approach | | Social Proof | Metric → context → positioning | | Case Study Teaser | Customer + outcome → quote → link | | Hot Take | Position → reasoning → call to action |

Voice Principles

Maintain these across all content:

• Confident, not arrogant — Let data and track record speak
• Educational first — Provide value even without Sablier
• Direct — Get to the point, don't pad
• Technical but accessible — Explain jargon, use examples
• Customer-centric — Their story, not ours

Proof Points

Weave in when relevant:

• 6+ years without hacks
• 530,000+ streams created
• Major customers: Ethena, Uniswap DAO, Fluid, Maple, Immutable
• Low, predictable fees
• Multiple audits
• Operating since 2019

Good example:

Sablier has been running on mainnet since 2019 without any security incidents—a track record
that matters when you're distributing millions in tokens.

Bad example:

Sablier is the best and most secure platform!!!

What to Avoid

Across all content:

• "We're excited to announce..." — Lead with the news
• Hype words (revolutionary, game-changing, LFG)
• Vague claims ("great results", "significant improvement")
• Making it about Sablier instead of the reader/customer
• Feature lists without benefits — Always include "so what"
• Wall of text — Use headers, lists, short paragraphs
• Engagement bait ("RT if you agree")
• Excessive emoji

Quality Checklist

Before publishing any content:

• [ ] Does it provide value even without Sablier mentions?
• [ ] Are claims supported with specific data or examples?
• [ ] Is it scannable (headers, lists, short paragraphs)?
• [ ] Is voice consistent with brand guidelines?
• [ ] Are CTAs clear and appropriate (not pushy)?
• [ ] Does it sound like Sablier, not generic crypto marketing?

Reference Files

All references are located in the ./references/ directory:

Brand References

• ./references/brand-voice.md — Voice and style guidelines
• ./references/company-profile.md — Products, metrics, positioning
• ./references/icp.md — Ideal customer profile
• ./references/voice-examples.md — Past content examples

Content-Type Specific References

• ./references/blog-posts.md — Detailed blog post templates and guidelines
• ./references/case-studies.md — Case study structure and examples
• ./references/x-twitter.md — X/Twitter post formats and examples

Load the appropriate content-type reference when writing that specific format.