rshvr/elite-design-core

Elite Design Core

The foundation for creating premium, award-winning web experiences.

Quick Reference

| Topic | Reference File | |-------|---------------| | Visual hierarchy | visual-hierarchy.md | | Spacing systems | spacing-systems.md | | Typography | typography.md | | Color theory | color-theory.md | | Design tokens | design-tokens.md | | Data visualization | data-visualization.md |

Related Skills

• elite-gsap - Complex animations, ScrollTrigger, SplitText
• elite-css-animations - CSS-native scroll-driven animations
• elite-layouts - Bento grids, horizontal scroll, sticky sections
• elite-performance - Build setup, 60fps optimization
• elite-accessibility - prefers-reduced-motion, WCAG compliance
• elite-inspiration - Curated Awwwards/FWA references
• elite-brand-design - Brand identity, personality, visual systems

Real-World Archetypes

Five production archetypes demonstrate how design decisions map to industry and audience:

| Archetype | Type Pairing | Palette | Aesthetic | |-----------|-------------|---------|-----------| | Digital Studio | Space Grotesk + Inter | Charcoal + Coral/Lime | Modern, bold, geometric | | Luxury Fragrance E-commerce | Cormorant Garamond + Poppins | Ink + Arabian Gold | Refined, editorial, sensory | | Mental Health Clinic | Fraunces + Inter | Plum/Sage/Lavender on Cream | Warm, inclusive, soft | | Criminal Defense Firm | Gelasio + Inter | Navy/Midnight + Gold | Authoritative, sharp, editorial | | Community Pharmacy | DM Serif Display + DM Sans | Professional tones | Trustworthy, approachable |

These archetypes appear throughout the reference files as production examples. See typography.md, color-theory.md, and design-tokens.md for detailed implementations.

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What Makes Design "Elite"

Elite web design is distinguished by:

1. Restraint Over Excess

Every element earns its place. Remove until it breaks, then add back one thing.

2. Intentional Motion

Animations guide attention and communicate state - never decoration. Each animation answers: "What does this help the user understand?"

3. Whitespace Confidence

Empty space is a design element. Premium brands use more whitespace. It signals quality and gives content room to breathe.

4. Typography as Structure

Type creates visual hierarchy before color or imagery. Headlines command attention, body text recedes, creating clear information architecture.

5. System Thinking

Design decisions follow a system (spacing scale, type scale, color tokens). Consistency compounds into perceived quality.

6. Performance as Feature

60fps animations, fast load times, and smooth interactions are design requirements, not technical afterthoughts.

7. Accessible by Default

Reduced motion alternatives, proper contrast, keyboard navigation - accessibility is invisible when done right.

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The Design Process

Phase 1: Vision Discovery

Before code, understand the vision:

Questions to ask:
- What feeling should this site evoke? (Bold? Calm? Playful? Premium?)
- Who is the target audience? (Age, tech-savviness, context of use)
- What references or inspiration exist? (Competitor sites, mood boards)
- What is the content structure? (How much content, what types)
- What actions should users take? (Primary CTA, secondary actions)

Phase 2: Design System Setup

Establish tokens before building:

/* Spacing Scale (8px base) */
--space-1: 0.25rem;   /* 4px - tight */
--space-2: 0.5rem;    /* 8px - default small */
--space-3: 0.75rem;   /* 12px */
--space-4: 1rem;      /* 16px - default medium */
--space-6: 1.5rem;    /* 24px */
--space-8: 2rem;      /* 32px - default large */
--space-12: 3rem;     /* 48px - section padding small */
--space-16: 4rem;     /* 64px - section padding medium */
--space-24: 6rem;     /* 96px - section padding large */
--space-32: 8rem;     /* 128px - hero spacing */

/* Type Scale (1.25 ratio) */
--text-xs: 0.75rem;   /* 12px */
--text-sm: 0.875rem;  /* 14px */
--text-base: 1rem;    /* 16px */
--text-lg: 1.25rem;   /* 20px */
--text-xl: 1.563rem;  /* 25px */
--text-2xl: 1.953rem; /* 31px */
--text-3xl: 2.441rem; /* 39px */
--text-4xl: 3.052rem; /* 49px */
--text-5xl: 3.815rem; /* 61px */

/* Color Tokens - Define semantic colors */
--color-text-primary: ...;
--color-text-secondary: ...;
--color-text-muted: ...;
--color-bg-primary: ...;
--color-bg-secondary: ...;
--color-accent: ...;

See spacing-systems.md and typography.md for detailed guidance.

Phase 3: Layout Architecture

Choose layout patterns based on project type:

| Project Type | Recommended Layouts | |--------------|---------------------| | Marketing/Landing | Bento grids, sticky reveals, full-bleed heroes | | Portfolio/Creative | Horizontal scroll, full-page sections, asymmetric | | Product/E-commerce | Grid systems, sticky product views, smooth filters | | Agency/Studio | Experimental layouts, page transitions, bold type |

See elite-layouts skill for implementation patterns.

Phase 4: Animation Strategy

Determine animation approach:

Use CSS Scroll-Driven Animations when:

• Simple parallax or reveal effects
• Progress indicators
• Performance is critical
• Safari support isn't required (or polyfill acceptable)

Use GSAP ScrollTrigger when:

• Complex multi-element sequences
• Pin/sticky behavior
• Horizontal scrolling
• Cross-browser consistency critical
• Fine-grained control needed

See elite-gsap or elite-css-animations skills.

Phase 5: Implementation

Build order for best results:

1. Structure first - Semantic HTML, no styling
2. Typography - Apply type scale and hierarchy
3. Spacing - Apply spacing scale consistently
4. Color - Add color tokens
5. Layout - Grid structure and responsive behavior
6. Animation - Motion after static design works
7. Polish - Micro-interactions, hover states

Phase 6: Polish & Optimization

Final checklist:

• [ ] Design system tokens consistent throughout
• [ ] Visual hierarchy clear at each viewport
• [ ] Animations serve purpose (guide attention, show state)
• [ ] prefers-reduced-motion handled
• [ ] Color contrast meets WCAG AA (4.5:1 text)
• [ ] 60fps animations verified
• [ ] Core Web Vitals within budget

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Decision Frameworks

When to Use Which Animation Approach

Is it a simple reveal or parallax effect?
├── Yes → Can you use CSS-only?
│         ├── Yes → Use CSS Scroll-Driven Animations
│         └── No (Safari support needed) → Use GSAP ScrollTrigger
└── No → Is it a complex sequence or pinned section?
         ├── Yes → Use GSAP ScrollTrigger
         └── No → Is it a state change or micro-interaction?
                  ├── Yes → Use CSS transitions
                  └── No → Use GSAP for orchestration

When to Use Which Layout Pattern

What's the content density?
├── High (many items to show) → Bento grid or masonry
├── Medium (curated selection) → Asymmetric grid or cards
└── Low (focused narrative) → Full-page sections or horizontal scroll

What's the user journey?
├── Exploratory (browse, discover) → Grid layouts, filters
├── Linear (story, presentation) → Horizontal scroll, sticky reveals
└── Task-oriented (convert, purchase) → Clear hierarchy, prominent CTAs

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Project Type Quick Starts

Marketing/Landing Page

Key patterns:

• Full-bleed hero with scroll-triggered reveal
• Bento grid for features
• Sticky section for product showcase
• Social proof with staggered card reveals

Skills to load: elite-layouts, elite-gsap, elite-accessibility

Design focus:

• Strong visual hierarchy (one clear CTA)
• Whitespace to let product breathe
• Motion that guides to conversion

Portfolio/Creative

Key patterns:

• Horizontal scroll gallery
• Full-page project sections
• Text animations (SplitText reveals)
• Page transitions between projects

Skills to load: elite-gsap, elite-layouts, elite-inspiration

Design focus:

• Let work speak (minimal UI)
• Unique navigation patterns
• Memorable interactions

Product Configurator

Key patterns:

• Sticky product view
• Smooth state transitions (Flip plugin)
• Interactive bento for options
• Real-time visual feedback

Skills to load: elite-gsap (Flip plugin), elite-layouts

Design focus:

• Clear option states
• Responsive to all inputs
• Performance under interaction

Agency/Studio Website

Key patterns:

• Experimental navigation
• Page transitions (with Barba.js)
• Bold typography animations
• Horizontal + vertical scroll mixing

Skills to load: elite-gsap, elite-layouts, elite-inspiration

Design focus:

• Showcase craft and capability
• Push boundaries intentionally
• Balance experimental with usable

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Common Pitfalls

1. Animation Without Purpose

Every animation must answer: "What does this help the user understand?" If you can't answer, remove it.

2. Inconsistent Spacing

Use the spacing scale. Random pixel values create visual noise. Stick to the system.

3. Too Many Focal Points

One primary action per screen. Competing CTAs reduce conversion.

4. Ignoring Performance

Test on real devices. 60fps on MacBook Pro doesn't mean 60fps on budget Android.

5. Forgetting Reduced Motion

Always provide prefers-reduced-motion alternatives. It's not optional.

6. Over-designing

The best designs feel inevitable, not clever. Simplify until it breaks, then add back one thing.

7. Skipping the System

Establish design tokens first. Building without a system creates inconsistency that compounds.

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Resources

Design Principles Deep Dives

• visual-hierarchy.md - Scale, weight, contrast, grouping
• spacing-systems.md - 8px grid, spacing relationships
• typography.md - Type scales, fluid type, pairing
• color-theory.md - Tokens, contrast, dark mode

External Resources

• Awwwards - Award-winning site inspiration
• Typescale - Interactive type scale calculator
• Realtime Colors - Color palette visualization