rshankras/growth
skills/growth/SKILL.md
Growth skills for indie Apple developers — user acquisition, analytics interpretation, press/media outreach, community building, and indie business operations. Also covers the stage-by-stage store-growth audit and the post-launch store-signals loop. Use when user asks about growing their app, auditing growth levers, understanding metrics, getting press coverage, or running an indie dev business.
$ install --global
skillsauthnpx skillsauth add rshankras/claude-code-apple-skills growthInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- growth
- description:
- Growth skills for indie Apple developers — user acquisition, analytics interpretation, press/media outreach, community building, and indie business operations. Also covers the stage-by-stage store-growth audit and the post-launch store-signals loop. Use when user asks about growing their app, auditing growth levers, understanding metrics, getting press coverage, or running an indie dev business.
- allowed-tools:
- [Read, Glob, Grep, AskUserQuestion, WebSearch]
- last_verified:
- 2026-07-16
- review_by:
- 2027-06-22
Growth Skills
Growth skills for indie Apple developers — from analytics interpretation to press outreach to community building. Covers the non-code aspects of building a sustainable app business.
When This Skill Activates
Use this skill when the user:
- Asks about growing their app or user acquisition
- Wants to understand app metrics or analytics
- Asks about press/media outreach or getting reviews
- Wants to build a community around their app
- Asks about indie business operations (LLC, taxes, hiring)
- Mentions growth strategy, marketing, or user engagement
- Wants data-driven guidance on what to improve next
Available Skills
store-growth-audit/
Stage-by-stage audit of an app's App Store growth machinery against a 54-item P0–P9 playbook — every item scored from an ASC read, a codebase check, or an explicit question, then routed to the skill that fixes it. Read-only; works for live apps (audit) and pre-launch apps (growth plan).
store-signals/
Close the post-launch loop — turn a live app's App Store signals (reviews, analytics, sales, crashes, listing conversion) into a metric-tagged backlog, and verify whether last cycle's changes moved the metric they promised to move.
analytics-interpretation/
Interpret app metrics and make data-driven decisions. Covers DAU/MAU, retention curves, LTV/ARPU, App Store Connect analytics, funnel analysis (AARRR), cohort analysis, and decision trees for what to fix based on which metric is underperforming.
press-media/
Get press coverage and media attention for your app. Covers press kit preparation, finding relevant journalists/bloggers/YouTubers, pitch timing and embargo strategy, indie developer story angles, and email templates for outreach.
community-building/
Build and engage a user community around your app. Covers platform selection (Twitter/X, Mastodon, Reddit, Discord), building in public strategy, content calendars for solo developers, and converting community members into advocates.
indie-business/
Business fundamentals for indie app developers. Covers business entity setup (LLC, S-Corp), Apple Small Business Program, tax basics for app revenue, revenue tracking, when to hire, and financial planning for indie sustainability.
How to Use
- Identify what growth stage the user is at:
- Pre-launch: store-growth-audit (seed the growth plan), press-media (prepare press kit), community-building (build anticipation)
- Just launched: analytics-interpretation (baseline metrics), press-media (launch outreach)
- Growing: store-signals (monthly loop), analytics-interpretation (optimize funnel), community-building (scale engagement)
- Established: store-growth-audit (quarterly re-audit), indie-business (formalize operations), analytics-interpretation (advanced cohorts)
- Read the relevant sub-skill's SKILL.md for detailed workflow
- Ask clarifying questions about the user's app, audience, and current metrics
- Provide actionable guidance tailored to their specific situation
Related Skills
rshankras/external-purchases
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US web checkout via the StoreKit External Purchase Link entitlement — currently 0% Apple commission (litigation ongoing), how to ship it safely, and how to architect for a commission flip so a future ruling is a config change, not a rewrite. Use when adding external purchase links, weighing web checkout vs IAP, or planning US-storefront pricing strategy.
562SKILL.mdUpdated Jul 14, 2026
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Revenue beyond the single-app price tag — own-app bundles, Family Sharing as a conversion lever, cross-developer bundles & suites, and institutional licensing via Group Purchases / Apple School & Business Manager. Use when a developer has multiple apps, a subscription worth sharing, complementary indie partners, or school/clinic/business buyers.
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rshankras/accessibility-audit
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Run a structured accessibility audit on an iOS/macOS app — automated XCUITest audits, Accessibility Inspector, manual VoiceOver/Dynamic Type passes, and App Store Accessibility Nutrition Label evaluation. Use before release, when preparing Nutrition Label declarations, or for EU Accessibility Act compliance.
562SKILL.mdUpdated Jul 14, 2026
rshankras/store-growth-audit
tools
VerifiedTrustedCommunity
Stage-by-stage audit of an app's App Store growth machinery against a 54-item P0–P9 playbook — every item scored from an App Store Connect MCP call, a codebase check, or an explicit question to the user, then routed to the skill or command that fixes it. Read-only on App Store Connect. Use for a growth audit or scorecard, a pre-launch growth plan, a quarterly re-audit, or "which growth levers am I missing."
562SKILL.mdUpdated Jul 14, 2026