rshankras/app-store
skills/app-store/SKILL.md
App Store optimization and marketing skills for descriptions, screenshots, keywords, review responses, and comprehensive promotional strategy. Use when user needs help with App Store presence, ASO, marketing, or customer communication.
$ install --global
skillsauthnpx skillsauth add rshankras/claude-code-apple-skills app-storeInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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TrivyContainer and dependency vulnerability scanner
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Last scanned: Apr 20, 2026, 5:08 AM3.9s17 files scanned
SKILL.md
- name:
- app-store
- description:
- App Store optimization and marketing skills for descriptions, screenshots, keywords, review responses, and comprehensive promotional strategy. Use when user needs help with App Store presence, ASO, marketing, or customer communication.
- allowed-tools:
- [Read, Write, Edit, Glob, Grep, AskUserQuestion, WebSearch]
App Store Optimization & Marketing Skills
Skills for optimizing your app's App Store presence and building promotional strategies — from descriptions to comprehensive marketing campaigns.
When This Skill Activates
Use this skill when the user:
- Needs to write App Store description or promotional text
- Wants to plan screenshot sequence and captions
- Asks about ASO (App Store Optimization) or keywords
- Needs help responding to App Store reviews
- Wants to improve app discoverability
- Asks about marketing strategy, promotion, or user acquisition
- Wants to use App Store features (events, custom pages, offers, featuring)
- Asks about paid acquisition or Apple Search Ads
- App was rejected or wants to avoid rejection
Available Skills
marketing-strategy/ ⭐ NEW
Comprehensive marketing strategy advisor — describe your app and get a tailored promotional plan.
- Analyzes app type, monetization model, audience, and lifecycle stage
- Recommends the right App Store features for your situation
- Builds promotional calendar with implementation roadmap
- Orchestrates generator sub-skills for implementation
- Strategy templates for subscription, paid, freemium, and game apps
app-description-writer/
Generate compelling App Store descriptions that convert.
- Promotional text (170 chars)
- Full description (4000 chars)
- What's New text for updates
- Localization guidance
screenshot-planner/
Plan App Store screenshot sequences with captions.
- 5-10 screenshot storyboard
- Caption writing
- Device frame recommendations
- Localization considerations
keyword-optimizer/
Optimize app title, subtitle, and keywords for search.
- Keyword research methodology
- Character limit optimization (100 chars)
- Competitor analysis
- Localization keyword strategy
- NEW: Advanced tactics (cross-localization, screenshot indexing)
- NEW: Keyword criteria (Pop/Diff sweet spots, opportunity scoring)
- NEW: Existing app strategy (safe optimization)
review-response-writer/
Professional responses to App Store reviews.
- Templates for common scenarios
- Tone and brand voice guidelines
- Turning negative reviews into opportunities
- When to respond vs. when not to
apple-search-ads/
Apple Search Ads campaign strategy for indie developers.
- Readiness assessment (minimum thresholds before spending)
- Campaign types and keyword strategy
- Budget planning by app stage (launch, growth, scale)
- Bid optimization with CPT benchmarks by category
- Campaign structure templates and measurement KPIs
- Custom Product Pages integration for ad groups
rejection-handler/
Handle App Store rejections and prepare submissions to avoid them.
- Pre-submission audit checklist by guideline section
- Rejection analysis and response strategy
- Resolution Center response templates
- Appeal escalation path (Resolution Center → phone → App Review Board)
- Top 20 common rejections with fixes (common-rejections.md)
Related Generator Skills
These generator skills produce code, metadata, and configuration for App Store features:
| Skill | Purpose |
|-------|---------|
| generators/subscription-offers | StoreKit 2 code for all subscription offer types |
| generators/win-back-offers | Win-back flow for churned subscribers |
| generators/promoted-iap | Promoted In-App Purchase setup |
| generators/in-app-events | In-App Event metadata templates |
| generators/custom-product-pages | Custom Product Page strategy and metadata |
| generators/product-page-optimization | A/B test plans for product page |
| generators/featuring-nomination | App Store featuring pitch templates |
| generators/offer-codes-setup | Offer code distribution strategies |
| generators/pre-orders | Pre-order setup and launch timelines |
| generators/app-store-assets | Asset specs for all App Store media |
How to Use
- User requests App Store help
- For strategy questions → Read
marketing-strategy/SKILL.md - For paid acquisition → Read
apple-search-ads/SKILL.md - For rejections or submission prep → Read
rejection-handler/SKILL.md - For specific content → Read the relevant sub-skill's SKILL.md
- For code/implementation → Read the relevant generator skill
- Ask clarifying questions about the app
- Generate optimized content
- Provide alternatives and explain choices
Key Principles
1. User-Focused Copy
- Lead with benefits, not features
- Speak to user pain points
- Use clear, simple language
- Include social proof where possible
2. Platform Guidelines
- Stay within character limits
- Follow Apple's content guidelines
- Avoid prohibited terms (free, best, #1)
- Don't mention competing platforms
3. Search Optimization
- Use high-value keywords naturally
- Don't stuff keywords
- Consider localized search terms
- Update for seasonal relevance
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