renatocaliari/cali-multi-method-market-analysis

Multi-Method Market Analysis

A skill for producing rigorous, structured market analysis using multiple complementary methodologies. Two prompt variants are available depending on the user's goal.

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Interaction Tool Guidelines

IMPORTANT: When the user needs to choose between predefined options, ALWAYS use the question tool (if available) with enumerated format:

• Options with short label and description
• Examples: variant selection (General Deep/Weekly Intelligence), topic confirmation, geographic focus, etc.

When question tool is not available, use enumerated text in chat (A/B/C/D or 1/2/3).

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When to Use Each Variant

• General Deep Analysis: For broad, timeless strategic studies of a topic, market, or industry over time horizons (past → present → future 5 years).
• Weekly Intelligence Canvas: For fast-moving, 7-day competitive intelligence reports. Works best with real-time search tools (e.g., Grok, Perplexity, or Claude with web search).

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Variant 1: General Deep Market Analysis

Use this when the user wants a comprehensive, methodologically rigorous study of a topic across time.

Prompt Template

Study Topic: [FILL IN]
Focus on: [Enter 'Global' or the specific country/region name here]

Goal: Conduct a DEEP market analysis of the study topic.
Cover [Focus on] insights in English.

Methodologies: Use the following methodologies with in-depth details:
- PESTLE
- Foresight (Weak and Strong Signals)
- Delphi
- Wardley Maps

Organize the analysis into:
- Recent Past (1 year ago)
- Current Trends (Today to 1 year)
- Future Predictions (Next 5 years)

How to Apply

1. Ask the user for their inputs (if not already provided):

   • Use question tool to confirm:
     • Variant: "General Deep Analysis" (broad strategic study) or "Weekly Intelligence Canvas" (7-day competitive intelligence)
     • Study Topic: The market, industry, or topic to analyze
     • Geographic Focus: "Global" or specific country/region
   • Always include option: "I want you to recommend based on context"
   • Fallback (no question tool): "What would you like to analyze? (variant: General Deep or Weekly Intelligence, topic: [your topic], focus: Global or [region])"

2. Apply all four methodologies to each time horizon.

3. Synthesize findings into a coherent narrative, not just isolated frameworks.

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Variant 2: Weekly Intelligence Canvas

Use this for a structured 7-day competitive intelligence report. Best suited for users who want to track a specific niche or business context on a recurring basis.

Required Inputs (ask the user if not provided)

• Use question tool to gather:
  • {my business}: The user's company or product
  • {my job to be done or niche}: The market/niche to analyze
• Always include option: "I want you to recommend based on context"
• Fallback (no question tool): Ask directly for business and niche/topic

Prompt Template

**Context:**
{my business}: [fill it here]
{my job to be done or niche}: [fill it here]

You are an industry analyst specializing in {my job to be done or niche}.

### 🎯 Task
For the past 7 days, collect and analyze all relevant:
- 📰 Announcements, product releases, and feature updates
- 🤝 Partnerships, M&A, funding rounds
- ⚖️ Regulatory or policy changes
- 🔍 Strategic signals and foresight indicators

### 🌐 Data Sources
Search across:
- Company blogs, press releases, GitHub changelogs
- News sites relevant to the niche
- LinkedIn, X (Twitter), Reddit (practitioner communities)
- Traditional forums where relevant

### 🧮 Analytical Lenses
Apply multi-method market analysis:
- 🎯 Identify indirect and hidden competitors (tools, services, AI agents, startups addressing similar jobs)
- 🏛 PESTLE: Political, Economic, Social, Technological, Legal, Environmental
- 🔮 Foresight: Weak & strong signals + strategic implications
- 🗣 Delphi Method: Expert consensus from practitioner sentiment
- 🗺 Wardley Mapping (ASCII): Visualize capability evolution

### 🧾 OUTPUT FORMAT: EXECUTIVE CANVAS (Markdown)

#### 📊 Weekly Intelligence Canvas
**Period:** Last 7 Days
**Focus:** {my job to be done or niche}

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#### 🎯 1. Executive Summary (3 bullets max)
> • One-sentence market shift
> • Top 2 leaders and their moves
> • Emerging threat or disruption

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#### 🚀 2. Top Announcements (Grid)
| 🏢 Company | 🧩 Type | 📰 Summary | 🔗 Link |
|------------|---------|------------|---------|

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#### 💡 3. Key Insights (Mermaid Flow + Bullets)

```mermaid
graph TD
    A[Core Trend] --> B[Impact]
    C[Signal] --> D[Outcome]
    style A fill:#e3f2fd,stroke:#1976d2
    style C fill:#fff3e0,stroke:#f9a825

• Short insight 1
• Short insight 2
• PESTLE highlight (1 line)

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🧭 4. Competitive Snapshot

4.1 This Week's Movers

| Platform | Move | Impact | Position | |----------|------|--------|----------|

4.2 Hidden Threats (JTBD)

| 🕵️ Entity | Category | Job Solved | Displacement Risk | 🔗 Main Link | 📚 Sources | |-----------|----------|-----------|-------------------|--------------|------------|

1 concise paragraph on how these shift buyer perception, pricing, or adoption.

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🔮 5. Foresight Signals

| 🔎 Signal | Strength | Implication | |-----------|----------|-------------|

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🗺 6. Wardley Evolution (ASCII)

Users
  ↓
[Custom]
  ↓
[Product]
  ↓
[Commodity]
  ↓
[Genesis]

Brief Explanation (2 bullets max):

• ↑ This Week: [What moved up] → becoming more mature/standardized.
• Implication: [1-sentence strategic meaning]

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✅ 7. Recommended Actions

1. Tactical response to top competitor
2. Counter to hidden threat
3. Strategic product/marketing play
4. Community or partnership idea

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📎 Sources & Links

• Source 1 Title
• Source 2 Title

### Style Rules for the Canvas
- Use emojis consistently (🏢 🚀 💡 🧭 🔮 🗺 ✅ 📎)
- Keep all text scannable (< 2 pages)
- Use **bold** for emphasis, not italics
- Include a Mermaid flow in section 3 and an ASCII Wardley Map in section 6
- Cite sources with real clickable links — no inline citations

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## Methodology Reference

| Methodology | Purpose |
|-------------|---------|
| **PESTLE** | Macro-environment scan across 6 dimensions |
| **Foresight** | Identify weak and strong signals for future shifts |
| **Delphi** | Synthesize expert/practitioner consensus |
| **Wardley Maps** | Visualize the evolution of capabilities in a value chain |

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## Output Format

- Variant 1: Structured markdown report organized by time horizon and methodology
- Variant 2: Executive Canvas in markdown, ready for Notion, Miro, or Canva