renatocaliari/cali-jtbd-skill

Jobs To Be Done — Complete Skill

This skill contains 10 specialized prompts for conducting comprehensive Jobs To Be Done analyses. Each prompt corresponds to a specific step or dimension of the JTBD methodology.

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Prompt Map — When to Use Each

| # | Prompt | When to use | |---|--------|-------------| | 1 | Contextual Segmentation | Create market segments based on situational factors (not demographics) | | 2 | Thinking Styles (Indi Young) | Identify significantly different thinking patterns of a performer toward a purpose | | 3 | JTBD Discovery | Discover and reframe Jobs from a solution, action, or outcome | | 4 | Competitor Discovery | Map direct, indirect, and hidden competitors through the JTBD lens | | 5 | Job Actors | Identify all actors involved in the job and market | | 6 | Situational Variables | Discover factors and variables that impact job execution | | 7 | Functional Needs | Discover functional success criteria (desired outcomes) | | 8 | Financial Needs | Discover financial success criteria for solution acquisition | | 9 | Emotional & Social Jobs | Discover emotional and social jobs related to the functional job | | 10 | Job Map Steps | Map the stages and steps of the job to build a Job Map |

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Recommended Flow

For a complete JTBD analysis, follow this logical sequence:

1. Contextual Segmentation      → define the market
   ↓
2. Thinking Styles              → segment by cognition/behavior
   ↓
3. JTBD Discovery               → define the jobs
   ↓
4. Job Actors                   → identify who is involved
   ↓
5. Situational Variables        → understand the context
   ↓
6. Job Map Steps                → map the journey
   ↓
7. Functional Needs             → success criteria
   ↓
8. Financial Needs              → financial criteria
   ↓
9. Emotional & Social Jobs      → human dimension
   ↓
10. Competitor Discovery        → who else solves the job

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Interaction Tool Guidelines

IMPORTANT: When the user needs to choose between predefined options, ALWAYS use the question tool (if available) with enumerated format:

• Options with short label and description
• Examples: prompt selection (1-10), analysis type, next steps, etc.

When question tool is not available, use enumerated text in chat (A/B/C/D or 1/2/3).

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General Instructions for the Agent

• Ask which prompt the user wants to run (unless already clear from context):
  • Use question tool with options 1-10 for the 10 JTBD prompts
  • Always include option: "I want you to recommend based on context" (in the user's language)
  • Fallback: "Qual análise JTBD você quer realizar? (1-10, ou 'recomende com base no contexto')"
• Fill in the variables indicated by [brackets] or {{braces}} with the information provided by the user before executing the prompt.
• Chain prompts sequentially when the user wants a full analysis — the output of one prompt feeds into the next (e.g., Situational Variables → Functional Needs).
• Language of output: The prompts are written in English (instructions to the LLM), but results should be delivered in the language used by the user.
• Read the appropriate file from references/ before executing a prompt.

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References

The 10 complete prompts are located in:

• references/01-contextual-segmentation.md
• references/02-thinking-styles.md
• references/03-jtbd-discovery.md
• references/04-competitors.md
• references/05-job-actors.md
• references/06-situational-variables.md
• references/07-functional-needs.md
• references/08-financial-needs.md
• references/09-emotional-social-jobs.md
• references/10-job-map-steps.md

Read the specific prompt file before executing it.

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Attribution

This skill and all its prompts were developed by Cali (Renato Caliari) 🇧🇷 — product strategist and JTBD practitioner from Brazil.

These prompts are the result of years of experimentation and refinement, documented and shared through:

• 📚 E-book: Jobs To Be Done em Português — comprehensive guide to JTBD methodology
• 🔗 Resources: Recursos Principais — collection of prompts, frameworks, and tools
• ✍️ Substack: Regular articles and experiments on JTBD, product strategy, and innovation

The prompts in this skill represent a curated, production-ready selection of the most effective JTBD analyses developed through extensive real-world application.