raphaeltm/business-strategy

Business Strategy

Develop and maintain business strategy artifacts stored in strategy/business/.

Prerequisites

Before creating any artifact, read:

• strategy/business/ for existing business docs
• strategy/competitive/ for competitor pricing and market data
• strategy/marketing/positioning.md for target market definition

Frameworks

TAM/SAM/SOM

Use both top-down (industry reports, analyst estimates) and bottom-up (target company count x deal size x penetration rate). List all assumptions explicitly with confidence levels and sources.

Business Model Canvas (Osterwalder)

Nine blocks: value propositions, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure.

Pricing Framework

Competitor pricing table, value metric analysis (what unit do customers pay for?), recommended tiers with justification, sensitivity analysis.

Unit Economics

CAC, LTV, LTV:CAC ratio, payback period, gross margin, monthly churn. State assumptions for each.

Go-to-Market Plan

Phased plan with channels, metrics, milestones, and success criteria per phase.

Output Artifacts

Save to strategy/business/:

• market-sizing.md — TAM/SAM/SOM with methodology, assumptions register
• business-model.md — Filled canvas with rationale for each block
• pricing.md — Competitor pricing table, value metric analysis, recommended tiers, sensitivity
• revenue-model.md — Three scenarios (conservative/base/optimistic) with explicit assumptions
• gtm-plan.md — Phased plan with metrics and milestones

Quality Standards

• Every number must have a stated assumption and source
• Use multiple estimation methods for market sizing
• Date all market data
• Show sensitivity analysis for key variables
• Separate facts from projections
• Conservative by default — use lower estimates, note upside case
• Include Last Updated date and update trigger on every document