plugins/market-research/skills/researching-market/SKILL.md
Integrate Phase 0 and Phase 1A outputs into TAM/SAM/SOM sizing, buyer personas, and market entry signals. Run after `analyzing-source-project` and `researching-industry-landscape` (Phase 1B).
npx skillsauth add qte77/claude-code-utils researching-marketInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Target: $ARGUMENTS
Phase 1B of the GTM pipeline. Depends on Phase 0 and Phase 1A. Integrates technical capability and competitive intelligence into strategic market sizing and buyer analysis.
Read config/mode.md before starting:
concise — Top-down TAM estimate, one primary persona, bullet entry signalsdetailed — Bottom-up + top-down sizing, 2-3 personas with full profiles, trend projectionsconservative — Use published analyst figures, conservative growth ratesambitious — Build bottom-up case for expansive TAM, highlight adjacenciesresults/phase-0/capability-profile.md — Source project capabilitiesresults/phase-1a/competitor-map.md — Competitive landscapeconfig/targets.md — Target market segmentsconfig/comments_research.md — Research scope constraintsconfig/mode.md — Style and approach settingsconfig/validation_criteria.md Phase 1B gatesWrite to results/phase-1b/:
market-analysis.md# Market Analysis
## Market Sizing
### TAM (Total Addressable Market)
- Estimate: $[X]B
- Methodology: [top-down / bottom-up]
- Source: [URL, year]
### SAM (Serviceable Addressable Market)
- Estimate: $[X]B
- Scope: [geography, segment, use case]
### SOM (Serviceable Obtainable Market — Year 1-3)
- Estimate: $[X]M
- Assumptions: [list]
## Growth Rate
- [X]% CAGR through [year] — Source: [URL]
## Buyer Personas
### Persona: [Name/Role]
- Title: [job title]
- Pain: [primary pain point]
- Budget authority: [Yes/No/Influence]
- Buying trigger: [what prompts purchase decision]
## Market Entry Signals
- [Signal] — Strength: [High/Medium/Low]
## Risks
- [Risk] — Likelihood: [H/M/L] — Mitigation: [approach]
config/targets.mddevelopment
Verify an external or AI-generated security report against the actual codebase before acting on it. Use when handed a scanner PDF, automated teardown, audit report, or bug-bounty submission — classifies every finding CONFIRMED / OVERSTATED / FALSE-POSITIVE / FABRICATED and salvages the real work items.
development
Audits a site's SEO and AI-search (GEO) readiness — meta tags, Open Graph/Twitter, JSON-LD, robots/llms conventions — and generates fixes. Use when reviewing search visibility, social previews, structured data, or LLM/AI-crawler discoverability.
development
Analyzes industry websites for design patterns, layout, typography, and content strategies using first-principles thinking. Use when researching website design, UI patterns, or competitive design analysis.
development
Audits website usability for UX optimization, covering forms, navigation, validation, and microcopy. Use when reviewing user experience, task completion flows, or interface friction points.