qte77/developing-gtm-strategy
plugins/market-research/skills/developing-gtm-strategy/SKILL.md
Develop customer segmentation, channel selection, and a 90-day launch plan from Phase 2 PMF assessment. Run after `validating-product-market-fit` (Phase 3).
$ install --global
skillsauthnpx skillsauth add qte77/claude-code-utils-plugin developing-gtm-strategyInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- developing-gtm-strategy
- description:
- Develop customer segmentation, channel selection, and a 90-day launch plan from Phase 2 PMF assessment. Run after `validating-product-market-fit` (Phase 3).
- compatibility:
- Designed for Claude Code
- stability:
- development
- allowed-tools:
- Read, Write, Glob, Grep, WebSearch, WebFetch
- argument-hint:
- [product-name]
Developing GTM Strategy (Phase 3)
Target: $ARGUMENTS
Phase 3 of the GTM pipeline. Depends on Phase 2. Builds the actionable GTM plan: customer segmentation, ICP definition, channel strategy, and launch milestones.
Mode Awareness
Read config/mode.md before starting:
concise— Top segment, top 2 channels, 90-day milestones (bullet list)detailed— Full ICP profiles, channel analysis matrix, sequenced roadmapconservative— Proven channels (inbound, direct sales, partnerships); minimize burnambitious— Multi-channel blitz, community-led + product-led hybrid, aggressive land-and-expand
Inputs
results/phase-2/pmf-assessment.md— PMF score and risk registerresults/phase-1b/market-analysis.md— Buyer personas and market sizingresults/phase-1a/competitor-map.md— Competitor channel strategiesconfig/comments_gtm.md— GTM preferences and constraintsconfig/mode.md— Style and approach settings
Workflow
- Read Phase 2 PMF output — Use recommendation and risk register to shape strategy
- Define customer segments — Prioritize 1-3 segments with ICP definitions
- Select GTM channels — Evaluate and rank by reach/cost/fit for each segment
- Define positioning — One-liner, value prop, key proof points per segment
- Build 90-day launch plan — Milestones, owners, success metrics
- Validate against criteria — Check
config/validation_criteria.mdPhase 3 gates
Output
Write to results/phase-3/:
gtm-strategy.md
# GTM Strategy
## Target Segments
### Segment 1: [Name]
- ICP: [job title, company size, industry, trigger event]
- Pain: [primary pain]
- Value prop: [one sentence]
- Proof point: [evidence or analogy]
## Channel Strategy
| Channel | Reach | Cost | Fit | Priority |
|---------|-------|------|-----|----------|
| [channel] | H/M/L | H/M/L | H/M/L | 1/2/3 |
## Positioning
### One-Liner
"[Product] is the [category] for [segment] that [differentiator]."
### Key Proof Points
1. [proof point]
## 90-Day Launch Plan
| Week | Milestone | Owner | Success Metric |
|------|-----------|-------|----------------|
| 1-2 | [milestone] | [role] | [metric] |
| 3-6 | [milestone] | [role] | [metric] |
| 7-12 | [milestone] | [role] | [metric] |
Rules
- ICP definitions must be specific enough to identify a named prospect
- Channel priority must account for budget tier from
config/comments_gtm.md - Every milestone needs a measurable success metric
- Align positioning against competitor weaknesses from Phase 1A
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