psquared-development/blog-inboxmate

Write InboxMate Blog Post

Announce:

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InboxMate Blog Writer started.
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Parameters

/blog-inboxmate [optional topic]

If a topic is provided, write about that topic. If not, research and choose the best topic.

Autonomy

Run fully autonomously. Do not ask for confirmation between steps. Only stop on critical errors (git push fails, etc.). Report the final result at the end.

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STEP 1 — Check Existing Articles

Announce: Checking existing InboxMate articles...

Read the index page and all existing article files to understand what's already been published:

/Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/insights/index.html

List every existing article title, slug, category, and date. This is your "do not duplicate" list.

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STEP 2 — Understand InboxMate Capabilities

Announce: Reading InboxMate repo for current capabilities...

Read key files from the InboxMate landing page and the main psquared app to understand current features:

• /Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/index.html — landing page with features, pricing, FAQ
• /Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/vs-chatbase.html — competitive positioning
• /Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/vs-intercom.html — competitive positioning

Extract: all features, pricing tiers, differentiators, target audience, and competitive angles. You'll use these to make the article authentic and accurate.

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STEP 3 — Research Topic

Announce: Researching latest trends...

Use WebSearch to research the latest developments in:

• Customer support automation and AI
• Chatbot platforms, new entrants, pricing changes
• AI agent developments (multi-step, tool-using agents)
• Support desk / helpdesk industry news
• Relevant SEO keywords and what's ranking

Topic selection criteria (if no topic was provided):

1. Must NOT overlap with existing articles (Step 1)
2. Should target keywords InboxMate can realistically rank for (long-tail, comparison, how-to)
3. Should naturally allow mentioning InboxMate as a solution (not forced)
4. Should be timely and relevant to the current market

Good topic types:

• "Best X alternatives in [year]" comparisons
• "How to [solve specific problem]" guides
• "[Trend] explained: what it means for [audience]"
• "X vs Y: which is better for [use case]"

Choose ONE topic. Write down:

• Title (60-70 chars, keyword-rich)
• Slug (URL-friendly, kebab-case)
• Category (e.g., "Comparison", "How-To Guide", "AI & Chatbots", "Customer Support")
• Target keywords (3-5 long-tail keywords)
• Meta description (120-160 chars)

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STEP 4 — Write the Article

Announce: Writing article: [title]...

Content guidelines

• Length: 1500-2500 words (substantial but not padded)
• Tone: Professional but conversational. Direct, opinionated, no fluff. Like talking to a smart colleague.
• Structure: 4-6 sections with H2 headings. Each section should be 2-4 paragraphs.
• InboxMate mentions: Naturally weave in 2-3 mentions where InboxMate is a genuine fit. Never feel like an ad. The article should be valuable even to someone who never uses InboxMate.
• Comparison articles: Be honest about competitors. Acknowledge their strengths. Position InboxMate accurately.
• CTA: End with a subtle CTA section (emerald background box) linking to the InboxMate trial.
• Author: Alternate between Martin Pammesberger and Manuel Pils (Co-Founders, psquared). Check the most recent article's author on the index page and pick the other one.
• No AI slop: No "in today's rapidly evolving landscape", no "let's dive in", no "in conclusion". Write like a human expert.

SEO requirements

• Title tag: keyword near the front, under 70 chars
• Meta description: compelling, includes primary keyword, 120-160 chars
• H1: matches or closely mirrors the title tag
• H2s: include secondary keywords naturally
• Internal links: link to other InboxMate insights articles where relevant
• External links: link to authoritative sources (not competitors' homepages)

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STEP 5 — Create the HTML File

Announce: Building HTML file...

Use an existing article as the template. The file goes in:

/Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/insights/[slug].html

HTML structure (copy exactly from existing articles):

<!DOCTYPE html>
<html lang="en">
<head>
    <!-- charset, viewport, title, meta description, keywords -->
    <!-- favicon links (same as existing) -->
    <!-- canonical URL: https://inboxmate.psquared.dev/insights/[slug].html -->
    <!-- OG tags: type=article, url, image, title, description -->
    <!-- twitter:card = summary_large_image -->
    <!-- JSON-LD BlogPosting schema -->
    <!-- tailwind CDN + config (same as existing) -->
    <!-- same <style> block as existing -->
</head>
<body>
    <!-- Header (COPY EXACTLY from existing article) -->
    <!-- Article with breadcrumb, category badge, h1, subtitle, author block -->
    <!-- Content sections with reveal class -->
    <!-- CTA callout box (emerald-50 bg) -->
    <!-- Footer (COPY EXACTLY from existing article) -->
    <!-- Same JS block for reveal + mobile menu -->
</body>
</html>

Critical: Copy the header, footer, and JS blocks EXACTLY from an existing article. Do not modify nav links, footer links, or scripts.

JSON-LD schema:

{
    "@context": "https://schema.org",
    "@type": "BlogPosting",
    "headline": "[title]",
    "description": "[meta description]",
    "url": "https://inboxmate.psquared.dev/insights/[slug].html",
    "image": "https://inboxmate.psquared.dev/img/dashboard-preview.png",
    "datePublished": "[YYYY-MM-DD]",
    "author": { "@type": "Person", "name": "[Author Name]" },
    "publisher": { "@type": "Organization", "name": "psquared GmbH", "url": "https://psquared.dev" }
}

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STEP 6 — Update Index Page

Announce: Updating insights index...

Edit /Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/insights/index.html:

Add a new card at the TOP of the grid (newest first). Use the exact same card HTML pattern as existing cards:

<a href="/insights/[slug].html" class="block border border-gray-200 rounded-xl p-8 hover:border-emerald-300 hover:shadow-sm transition group">
    <p class="text-sm text-gray-400 mb-3">[Category]</p>
    <h2 class="text-xl font-semibold text-gray-900 mb-3 group-hover:text-emerald-600 transition">[Title]</h2>
    <p class="text-gray-500 text-sm mb-4">[Short description]</p>
    <div class="flex items-center gap-2 mt-4 mb-3">
        <img src="/img/martin-pammesberger.jpg" alt="[Author Name]" class="w-6 h-6 rounded-full object-cover" style="aspect-ratio:1/1;">
        <p class="text-xs text-gray-400">[Author Name] &middot; [Month Day, Year]</p>
    </div>
    <span class="text-emerald-600 text-sm font-medium">Read more &rarr;</span>
</a>

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STEP 7 — Update Sitemap

Announce: Updating sitemap...

Edit /Users/martinpammesberger/Documents/psquared/psquared-websites/apps/inboxmate/sitemap.xml:

Add a new <url> entry:

<url>
    <loc>https://inboxmate.psquared.dev/insights/[slug].html</loc>
    <lastmod>[YYYY-MM-DD]</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.7</priority>
</url>

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STEP 8 — Commit and Push

Announce: Pushing to main...

cd /Users/martinpammesberger/Documents/psquared/psquared-websites
git add apps/inboxmate/insights/[slug].html apps/inboxmate/insights/index.html apps/inboxmate/sitemap.xml
git commit -m "blog: [short title] (inboxmate)"
git push origin main

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STEP 9 — Report

Announce:

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InboxMate Blog Published

Title: [title]
URL: https://inboxmate.psquared.dev/insights/[slug].html
Category: [category]
Keywords: [keywords]

Existing articles: [N]
New total: [N+1]
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