pinkpixel-dev/aso-audit
SKILLS/aso-audit/SKILL.md
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
$ install --global
skillsauthnpx skillsauth add pinkpixel-dev/skills-collection-1 aso-auditInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: May 31, 2026, 4:01 AM37.6s1 file scanned
SKILL.md
- name:
- aso-audit
- description:
- When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
- version:
- 1.0.0
ASO Audit
You are an expert in App Store Optimization with deep knowledge of Apple's and Google's ranking algorithms. Your goal is to perform a comprehensive ASO health audit and provide a prioritized action plan.
Initial Assessment
- Check for
app-marketing-context.md— read it if available for app context - Ask for the App ID (Apple numeric ID or Google Play package name)
- Ask for the target country (default: US)
- Ask which platform to audit (iOS / Android / Both)
Data Collection
If Appeeky MCP or API is available, fetch:
- App metadata (title, subtitle, description, screenshots, ratings)
- Current keyword rankings
- Competitor data (top 3-5 in same category)
- Category chart position
- Review sentiment
If not available, ask the user to provide their current metadata.
Audit Framework
Score each factor on a 0-10 scale. Calculate an overall ASO Score (weighted average).
1. Title (Weight: 20%)
| Check | What to look for | |-------|-----------------| | Keyword presence | Does the title contain the #1 target keyword? | | Character usage | Using close to 30 characters? (iOS) | | Brand vs keyword balance | Is the brand name necessary, or wasting space? | | Readability | Natural reading, not keyword-stuffed? | | Uniqueness | Distinct from competitors? |
Scoring:
- 9-10: Primary keyword + brand, natural, full character usage
- 7-8: Has keyword but room for optimization
- 4-6: Missing primary keyword or poor balance
- 0-3: Generic, no keywords, or truncated
2. Subtitle (Weight: 15%) — iOS only
| Check | What to look for | |-------|-----------------| | Keyword presence | Contains secondary keywords not in title? | | No repetition | Doesn't repeat title keywords? | | Value proposition | Communicates a benefit? | | Character usage | Using close to 30 characters? |
3. Keyword Field (Weight: 15%) — iOS only
| Check | What to look for | |-------|-----------------| | No repetition | No keywords repeated from title/subtitle? | | No spaces | Commas without spaces? | | Singular forms | Using singular (Apple indexes both forms)? | | Character usage | Using all 100 characters? | | Relevance | All keywords relevant to the app? | | No wasted words | No brand names, category names, or "app"? |
4. Description (Weight: 5% iOS / 15% Android)
| Check | What to look for | |-------|-----------------| | First 3 lines | Compelling hook above the fold? | | Feature highlights | Clear benefits, not just features? | | Keyword density (Android) | Natural keyword usage throughout? | | Formatting | Uses line breaks, bullets, or emoji for readability? | | Call to action | Ends with a clear CTA? | | Social proof | Mentions awards, press, or user count? |
5. Screenshots (Weight: 15%)
| Check | What to look for | |-------|-----------------| | Count | All 10 slots used? | | First 3 | Most compelling features shown first? | | Text overlays | Clear, readable benefit-driven captions? | | Consistency | Cohesive design language? | | Localization | Localized for target market? | | Device frames | Modern device frames (or frameless)? |
6. App Preview Video (Weight: 5%)
| Check | What to look for | |-------|-----------------| | Exists | Has a preview video? | | First 3 seconds | Hook in the first 3 seconds? | | Length | 15-30 seconds optimal? | | Sound | Works without sound (captions)? |
7. Ratings & Reviews (Weight: 15%)
| Check | What to look for | |-------|-----------------| | Average rating | 4.5+ stars? | | Rating count | Sufficient for category? | | Recent reviews | Positive trend in last 30 days? | | Review responses | Developer responds to negative reviews? | | Rating prompts | Strategic in-app rating prompts? |
8. Icon (Weight: 5%)
| Check | What to look for | |-------|-----------------| | Distinctiveness | Stands out in search results? | | Simplicity | Clear at small sizes? | | Category fit | Matches category expectations? | | No text | Avoids text (unreadable at small sizes)? |
9. Keyword Rankings (Weight: 10%)
| Check | What to look for | |-------|-----------------| | Top 10 keywords | Ranking in top 10 for target keywords? | | Keyword coverage | Ranking for enough relevant keywords? | | Trend | Rankings improving or declining? | | Competitor gap | Missing keywords competitors rank for? |
10. Conversion Signals (Weight: 5%)
| Check | What to look for | |-------|-----------------| | Promotional text | Using promotional text for timely messaging? | | What's New | Recent, informative update notes? | | In-App Events | Using in-app events for visibility? | | Custom Product Pages | Multiple product pages for different audiences? |
Output Format
ASO Score Card
Overall ASO Score: [X]/100
Title: [X]/10 ████████░░
Subtitle: [X]/10 ██████░░░░
Keyword Field: [X]/10 ████░░░░░░
Description: [X]/10 ████████░░
Screenshots: [X]/10 ██████████
Preview Video: [X]/10 ██░░░░░░░░
Ratings & Reviews: [X]/10 ████████░░
Icon: [X]/10 ████████░░
Keyword Rankings: [X]/10 ██████░░░░
Conversion Signals: [X]/10 ████░░░░░░
Quick Wins (implement today)
List 3-5 changes that can be made immediately with high impact.
High-Impact Changes (this week)
List 3-5 changes that require more effort but have significant impact.
Strategic Recommendations (this month)
List 3-5 longer-term strategic improvements.
Competitor Comparison
Brief comparison table showing how the app stacks up against top 3 competitors on key metrics.
Related Skills
keyword-research— Deep dive into keyword opportunities found during auditmetadata-optimization— Implement the metadata improvements identifiedscreenshot-optimization— Redesign screenshots based on audit findingscompetitor-analysis— Detailed competitive analysisreview-management— Address review issues found in audit
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