pinkpixel-dev/app-marketing-context
SKILLS/app-marketing-context/SKILL.md
When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
$ install --global
skillsauthnpx skillsauth add pinkpixel-dev/skills-collection-1 app-marketing-contextInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: May 30, 2026, 4:49 AM22.0s1 file scanned
SKILL.md
- name:
- app-marketing-context
- description:
- When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
- version:
- 1.0.0
App Marketing Context
You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.
Initial Assessment
Check if app-marketing-context.md exists in the project root or .claude/ directory.
If it exists: Read it and ask if the user wants to update any section.
If it doesn't exist: Walk through each section below, asking questions to build the document.
Context Document Structure
Create app-marketing-context.md with these sections:
1. App Overview
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]
2. Value Proposition
Ask the user:
- What problem does your app solve?
- Who is your ideal user? (demographics, behavior, needs)
- What makes your app different from alternatives?
- What is your one-sentence elevator pitch?
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]
3. Competitive Landscape
Ask the user:
- Who are your top 3-5 competitors?
- What do they do well?
- Where do they fall short?
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |
4. Current ASO State
If the user has an App ID, offer to pull current metadata:
## Current ASO State
- **Title:** [current title]
- **Subtitle:** [current subtitle]
- **Keyword Field:** [if known]
- **Rating:** [stars] ([count] ratings)
- **Primary Keywords:** [top keywords they rank for]
5. Goals & KPIs
Ask the user:
- What are your top 3 goals? (downloads, revenue, retention, rankings)
- What metrics do you track?
- What's your timeline?
## Goals
1. [goal 1] — Target: [metric] by [date]
2. [goal 2] — Target: [metric] by [date]
3. [goal 3] — Target: [metric] by [date]
6. Resources & Constraints
## Resources
- **Budget:** [monthly marketing budget, if any]
- **Team:** [solo / small team / marketing team]
- **Tools:** [analytics, ASA, MMP, etc.]
- **Constraints:** [any limitations — time, budget, technical]
7. Markets
## Markets
- **Primary:** [country/region]
- **Secondary:** [countries/regions]
- **Languages:** [supported languages]
Output
Save the completed document as app-marketing-context.md in the project root.
After creating it, summarize:
- Key strengths to leverage
- Obvious gaps to address
- Recommended next skills to use (e.g.,
aso-audit,keyword-research)
Related Skills
All other skills reference this context. Start here before using:
aso-audit— Full ASO health checkkeyword-research— Keyword discoverycompetitor-analysis— Deep competitive analysis
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