phuryn/positioning-ideas
pm-marketing-growth/skills/positioning-ideas/SKILL.md
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
$ install --global
skillsauthnpx skillsauth add phuryn/pm-skills positioning-ideasInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
4 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
4
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 21, 2026, 1:52 PM32.3s1 file scanned
SKILL.md
- name:
- positioning-ideas
- description:
- Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Positioning Ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
When to Use
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Prompt
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory
Step 3: Positioning Statements For each idea, provide:
- Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
- Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
- Supporting Message: Key supporting messages that reinforce this positioning
- Competitive Advantage: What specific advantages enable this positioning claim
Tips for Best Results
- Provide detailed target audience profiles and their pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe what market segment or niche you want to own
- Share your long-term vision and business strategy
Further Reading
- Product Management vs. Product Marketing vs. Product Growth 101
- How to Design a Value Proposition Customers Can't Resist?
Related Skills
phuryn/strategy-red-team
testing
VerifiedTrustedCommunity
Red-team a PRD, roadmap, or strategy by attacking its load-bearing assumptions before reality does. Steelmans then attacks each claim, ranks failure modes by impact × likelihood × cheapness-to-test, and returns the cheapest test and kill criteria for each. Use when stress-testing a plan, pressure-testing a strategy, challenging assumptions, or preparing a doc for executive review.
12,047SKILL.mdUpdated Jun 6, 2026
phuryn/shipping-artifacts
tools
VerifiedTrustedCommunity
The durable documentation set that makes an AI-built (vibe-coded) app reviewable before shipping. A small core every app needs — architecture, user/permission flows, permissions, variables/secrets, and a test-coverage map — plus conditional docs added only when they apply: emails, scheduled work, SEO, and embedded agents/automation. Defines what each doc must capture and how a reviewer or auditor uses it. Use when documenting a codebase for handoff, mapping user journeys and trust-boundary crossings, planning test coverage, or preparing for a security or performance audit.
12,047SKILL.mdUpdated Jun 6, 2026
phuryn/intended-vs-implemented
development
VerifiedTrustedCommunity
The method for finding the gap between what a system is supposed to do and what the code actually does — the class of bug generic scanners miss because they have no model of intent. Defines what counts as documented intent, what counts as implementation evidence, which mismatches matter, and how to avoid hand-wavy findings. Use when auditing AI-built code, reviewing access control against documented permissions, or checking whether a codebase matches its own documentation.
12,047SKILL.mdUpdated Jun 6, 2026
phuryn/review-resume
testing
VerifiedTrustedCommunity
Comprehensive PM resume review and tailoring against 10 best practices including XYZ+S formula, keyword optimization, job-specific tailoring, and structure. Use when reviewing a PM resume, preparing for job applications, or improving resume impact.
7,806SKILL.mdUpdated Mar 20, 2026