plugins/copywriting/skills/writing-clearly-and-concisely/SKILL.md
--- name: writing-clearly-and-concisely description: Applies Strunk's Elements of Style rules to make any prose clearer, stronger, and more concise — active voice, omit needless words, specific language, positive form. Use when writing or editing documentation, README files, commit messages, error messages, UI copy, reports, or any text humans will read. Trigger phrases: "make this clearer", "edit for conciseness", "improve my writing", "proofread this". Do NOT use for marketing copywriting (use
npx skillsauth add petrogurcak/skills plugins/copywriting/skills/writing-clearly-and-conciselyInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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William Strunk Jr.'s The Elements of Style (1918) teaches you to write clearly and cut ruthlessly.
WARNING: elements-of-style.md consumes ~12,000 tokens. Read it only when writing or editing prose.
Use this skill whenever you write prose for humans:
If you're writing sentences for a human to read, use this skill.
When context is tight:
elements-of-style.mdAlphabetical reference for usage questions
Writing for humans? Read elements-of-style.md and apply the rules. Low on tokens? Dispatch a subagent to copyedit with the guide.
development
Builds a pre-launch social proof strategy through structured beta programs using D'Souza Brain Audit interviews. Use when launching new products/services and need compelling testimonials, planning a beta cohort, designing interview questions to harvest objection-busting social proof, improving video testimonials for landing pages, or designing case studies with metrics. Trigger phrases include "beta tester program for testimonials", "pre-launch social proof", "Brain Audit testimonial framework", "case study harvest", "reverse testimonial", "video testimonial mechanics", "social proof landing page", "sběr referencí", "beta tester program", "testimonial pro landing page", "social proof před launchem", "rozhovor s klientem", "case study sběr", "reference před spuštěním". NOT for ongoing case study production (use growth-hacking case-study approach), offer design (use offer-creation), or conversion optimization (use ux-optimization).
development
Use when planning a product launch and the product type is unclear or could be either generic (SaaS/app/physical) or info-product. Routes between marketing:launch-strategy (generic launches) and marketing:info-product-launch (courses, memberships, ebooks, cohorts, communities). Trigger phrases - "launch", "spuštění", "go-to-market", "product launch", "release strategy", "uvedení na trh", "launch plan", "spuštění produktu", "launch sequence", "launch strategy". Do NOT trigger when product type is already clear (use specific skill directly).
testing
Specialized 8-week launch cadence for info-products — online courses, cohort programs, memberships, communities, ebooks, masterminds. Combines Jeff Walker's Product Launch Formula (Seed/Internal/JV variants, PLC sequence, open-cart day-by-day) with Stu McLaren's membership mechanics (closed cart, Success Path) and Hormozi Grand Slam Offer stacking. Use when planning "launch online kurzu", "info-product launch", "PLF launch", "course launch", "membership launch", "cohort launch", "ebook launch", "open cart close cart", "8-week launch of online course", "beta cohort to launch sequence", "spuštění kurzu", "launch členské sekce", "open cart strategie". Differentiates from marketing:launch-strategy (generic SaaS/app launches) — info-product-specific. NOT for SaaS launches, physical products, or services.
development
Use when releasing an Expo/React Native mobile app to App Store and Google Play - covers eas submit, ASC "Submit for Review", Play promote Internal→Production, OTA update, and decoding common silent failures (Apple agreement expiry, missing English locale, Background Location declaration, web bundle failure on react-native-maps).