petrogurcak/seo-orchestrator
plugins/seo/skills/seo-orchestrator/SKILL.md
Routes SEO requests to the correct specialist skill based on intent. Use when user asks for general SEO help, a full audit, or when the specific SEO discipline is unclear. Trigger phrases: 'SEO', 'optimize for search', 'SEO audit', 'search engine optimization'. Routes to 12 specialist skills covering on-page, technical, schema, images, sitemaps, i18n, keywords, links, competitors, programmatic, AI search, and app store optimization.
$ install --global
skillsauthnpx skillsauth add petrogurcak/skills seo-orchestratorInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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Last scanned: Apr 24, 2026, 8:51 PM1.8s1 file scanned
SKILL.md
- name:
- seo-orchestrator
- description:
- Routes SEO requests to the correct specialist skill based on intent. Use when user asks for general SEO help, a full audit, or when the specific SEO discipline is unclear. Trigger phrases: 'SEO', 'optimize for search', 'SEO audit', 'search engine optimization'. Routes to 12 specialist skills covering on-page, technical, schema, images, sitemaps, i18n, keywords, links, competitors, programmatic, AI search, and app store optimization.
SEO Orchestrator
Entry point for all SEO work. Identifies the right specialist skill based on what the user is trying to do.
When NOT to Use
If you already know which discipline you need, call the specialist skill directly:
/seo:on-page-seo— title tags, H1, keyword density, E-E-A-T, entity SEO/seo:technical-seo— Core Web Vitals, crawlability, robots.txt, security headers/seo:schema-markup— JSON-LD, rich results, video schema, validation/seo:image-seo— AVIF/WebP, LCP images, alt text, Google Lens/seo:sitemap-management— XML sitemaps, IndexNow, crawl budget/seo:hreflang-i18n— international SEO, hreflang tags, country targeting/seo:keyword-research— search volume, keyword difficulty, intent mapping/seo:link-building— backlinks, outreach, linkable assets/seo:competitor-pages— X vs Y pages, alternatives pages/seo:programmatic-seo— database-driven pages, pSEO infrastructure/seo:ai-ready— llms.txt, AI crawlers, GEO, AI Overviews/seo:aso-optimization— App Store, Google Play, keyword optimization
Quick Router
Match the user's words to the right skill:
| Trigger keywords | Skill |
|---|---|
| "on-page", "title tag", "meta description", "H1", "keyword density", "E-E-A-T", "content optimization", "entity SEO" | on-page-seo |
| "technical", "core web vitals", "performance", "crawl", "robots.txt", "page speed", "security headers", "canonical" | technical-seo |
| "schema", "structured data", "JSON-LD", "rich results", "video schema", "markup validation" | schema-markup |
| "image", "lazy loading", "WebP", "AVIF", "alt text", "compression", "Google Lens", "OG image" | image-seo |
| "sitemap", "IndexNow", "crawl budget", "indexing issues", "XML sitemap" | sitemap-management |
| "hreflang", "international", "i18n", "multilingual", "localization", "multi-language", "country targeting" | hreflang-i18n |
| "keyword", "search volume", "keyword difficulty", "intent", "keyword gap" | keyword-research |
| "link building", "backlinks", "outreach", "domain authority", "linkable assets" | link-building |
| "competitor", "vs", "comparison", "alternative", "X vs Y" | competitor-pages |
| "programmatic", "pSEO", "database pages", "at scale" | programmatic-seo |
| "AI search", "llms.txt", "AI crawlers", "GEO", "AI Overviews", "ChatGPT traffic" | ai-ready |
| "app store", "ASO", "Play Store", "App Store", "mobile app ranking" | aso-optimization |
If the request matches multiple skills, ask the user which aspect they want to tackle first, or use Full Audit Mode.
Full Audit Mode
When the user says "full SEO audit", "complete SEO review", or "audit my site", run skills in this order:
technical-seo— Foundation first. Fix crawlability and Core Web Vitals before anything else.on-page-seo— Content and entity optimization per page.schema-markup— Structured data implementation and validation.image-seo— Image formats, loading strategy, alt text.sitemap-management— Sitemap health, IndexNow, crawl budget.link-building— Authority gaps and outreach opportunities.
Present findings from each skill before moving to the next. Summarize critical issues (P0) separately at the end.
Skill Inventory
| Skill | Discipline | One-line description |
|---|---|---|
| on-page-seo | On-page | Optimizes title tags, H1, keyword usage, E-E-A-T, and entity authority per page |
| technical-seo | Technical | Audits Core Web Vitals, crawlability, robots.txt, canonicals, and security headers |
| schema-markup | Structured data | Implements JSON-LD for rich results, video schema, and AI entity understanding |
| image-seo | Images | Selects formats (AVIF/WebP), optimizes LCP images, alt text, and visual search |
| sitemap-management | Indexing | Creates and monitors XML sitemaps, implements IndexNow, manages crawl budget |
| hreflang-i18n | International | Sets up hreflang tags, audits i18n errors, guides country targeting strategy |
| keyword-research | Keywords | Finds keywords by search volume, difficulty, and intent for content planning |
| link-building | Authority | Builds backlinks through linkable assets, broken link building, and outreach |
| competitor-pages | Competitor content | Creates X vs Y and alternatives pages with conversion optimization |
| programmatic-seo | Scale | Builds database-driven page templates for high-volume keyword coverage |
| ai-ready | AI search | Optimizes for AI Overviews, llms.txt, GEO, and AI crawler accessibility |
| aso-optimization | App stores | Optimizes App Store and Google Play listings for keyword ranking and conversion |
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