plugins/product/skills/product-orchestrator/SKILL.md
Routes product management questions to the right specialized skill (discovery, prioritization, strategy, PMF, metrics) based on problem type. Use for any general product decision or strategy question when you are unsure which specific product skill to invoke. Triggers include "help with product", "what should we build", "product advice", "how do I approach this product problem". Do NOT use when you already know the specific sub-skill needed — call it directly instead.
npx skillsauth add petrogurcak/skills product-orchestratorInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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This skill orchestrates product management work by detecting problem type and routing to the appropriate specialized skill. It does NOT implement solutions itself - it routes to specialists.
Philosophy:
Orchestrator = Product Lead
Specialized Skills = Domain Experts
The lead coordinates which expert handles which problem.
Announce: "I'm using product-orchestrator to determine the right product approach."
USE this skill:
DON'T use this skill:
ux-orchestratormarketing-orchestratorgrowth-hackingcopywriting-orchestrator| Keywords in Request | Detected Type | Specialist Skill |
| ------------------------------------------------------------------------------------ | ------------------ | ------------------------ |
| prioritize, backlog, what first, RICE, rank features | Prioritization | product-prioritization |
| customer needs, interview, discovery, JTBD, user research, what to build | Discovery | product-discovery |
| vision, strategy, roadmap, OKR, goals, direction | Strategy | product-strategy |
| product-market fit, PMF, retention, churn, are we building the right thing | Product-Market Fit | product-market-fit |
| metrics, KPI, measure, north star, AARRR, track | Metrics | product-metrics |
Is user asking about WHAT to build?
├─ Need to understand customers → product-discovery
├─ Need to choose between options → product-prioritization
│
Is user asking about WHY / WHERE to go?
├─ Long-term direction → product-strategy
├─ Are we on the right track? → product-market-fit
│
Is user asking about HOW to measure?
├─ What metrics matter → product-metrics
│
Still unclear?
└─ ASK user (see Step 3)
I need to understand your product challenge:
A) Discovery - "We don't know what customers need" (interviews, JTBD, opportunity mapping)
B) Prioritization - "We have too many ideas, which ones first?" (RICE, ICE, Kano)
C) Strategy - "We need direction and a roadmap" (vision, OKRs, product strategy)
D) Product-Market Fit - "Are we building the right thing?" (PMF survey, PMF engine)
E) Metrics - "What should we measure?" (North Star, AARRR, HEART)
product-orchestrator
│
├── product-discovery
│ └── Customer interviews, JTBD, Opportunity Solution Tree
│ └── The Mom Test, continuous discovery habits
│
├── product-prioritization
│ └── RICE, ICE, MoSCoW, Kano, Value vs Effort
│ └── Stakeholder alignment
│
├── product-strategy
│ └── Product vision, OKRs, roadmapping
│ └── Product Operating Model (Cagan/SVPG)
│
├── product-market-fit
│ └── PMF Survey (Sean Ellis), PMF Engine (Superhuman)
│ └── Crossing the Chasm, adoption lifecycle
│
└── product-metrics
└── North Star, AARRR, HEART framework
└── Stage-based metric selection
Detect problem type using keywords and context (see above).
Discovery is foundational. If you don't understand customer needs, other product work won't help.
Do you understand your customers' core jobs/needs?
├─ NO → Start with product-discovery
├─ YES → Proceed to detected specialist
│
Is this a new product/feature?
├─ YES → Discovery first → Strategy → Prioritization
│
Is PMF unclear?
├─ YES → product-market-fit before scaling
Invoke appropriate skill:
"Using product-discovery to map customer opportunities."
The specialist skill handles its own workflow.
Skills reference each other:
| Skill | Often Leads To |
| ------------------------ | ------------------------------------------------------------ |
| product-discovery | product-prioritization (rank discovered opportunities) |
| product-prioritization | product-strategy (update roadmap with priorities) |
| product-strategy | product-metrics (define success measures) |
| product-market-fit | product-discovery (if PMF low, learn more about customers) |
| product-metrics | product-market-fit (metrics reveal PMF status) |
1. product-discovery
└── Understand customer jobs, pains, gains
└── Map opportunities with OST
2. product-strategy
└── Define vision and product strategy
└── Set OKRs
3. product-prioritization
└── Rank opportunities and solutions
└── Build initial roadmap
4. product-metrics
└── Define North Star and supporting metrics
└── Set up measurement
5. product-market-fit (after launch)
└── Measure PMF with Sean Ellis survey
└── Iterate with PMF Engine
1. product-market-fit
└── Measure current PMF score
└── Identify High-Expectation Customer (HXC)
2. product-discovery
└── Deep dive into HXC needs
└── Continuous discovery habits
3. product-prioritization
└── Prioritize based on discovery insights
4. product-metrics
└── Track impact of changes
| Problem Type | Specialist Skill | Core Approach |
| --------------- | ------------------------ | -------------------------------------------- |
| What to build | product-discovery | Interview → JTBD → Opportunity Solution Tree |
| What first | product-prioritization | Score → Rank → Align stakeholders |
| Where to go | product-strategy | Vision → Strategy → OKRs → Roadmap |
| Right thing? | product-market-fit | Survey → Segment → Optimize → Repeat |
| What to measure | product-metrics | Stage → North Star → Supporting metrics |
From product-discovery:
NO SOLUTION WITHOUT UNDERSTANDING THE PROBLEM FIRST
Talk to customers weekly, not quarterly.
From product-prioritization:
DATA OVER OPINIONS
If you can't score it, you can't prioritize it.
From product-strategy:
OUTCOMES OVER OUTPUTS
Empowered teams solve problems, not ship features.
From product-market-fit:
IF < 40% "VERY DISAPPOINTED", DON'T SCALE
Fix retention before investing in growth.
From product-metrics:
ONE NORTH STAR, NOT TWENTY DASHBOARDS
If everything is a priority, nothing is.
Skipping discovery: "Let's just build it and see" → Understand the job-to-be-done first.
Prioritizing by gut: "The CEO wants this feature" → Use RICE/ICE scoring, then have the stakeholder conversation.
Strategy without metrics: "Our strategy is to be the best" → Define measurable OKRs and a North Star metric.
Scaling before PMF: "Let's invest in marketing" → Measure PMF first. If < 40%, fix the product.
Vanity metrics: "We have 10K signups!" → What's activation rate? Retention? Revenue per user?
Marketing integration:
marketing-orchestrator for go-to-marketgrowth-hacking for scalinguvp-optimization for positioningDevelopment integration:
development-workflow for implementationanalytics-setup for trackingUX integration:
ux-orchestrator for UX decisionsux-optimization for conversion workdevelopment
Builds a pre-launch social proof strategy through structured beta programs using D'Souza Brain Audit interviews. Use when launching new products/services and need compelling testimonials, planning a beta cohort, designing interview questions to harvest objection-busting social proof, improving video testimonials for landing pages, or designing case studies with metrics. Trigger phrases include "beta tester program for testimonials", "pre-launch social proof", "Brain Audit testimonial framework", "case study harvest", "reverse testimonial", "video testimonial mechanics", "social proof landing page", "sběr referencí", "beta tester program", "testimonial pro landing page", "social proof před launchem", "rozhovor s klientem", "case study sběr", "reference před spuštěním". NOT for ongoing case study production (use growth-hacking case-study approach), offer design (use offer-creation), or conversion optimization (use ux-optimization).
development
Use when planning a product launch and the product type is unclear or could be either generic (SaaS/app/physical) or info-product. Routes between marketing:launch-strategy (generic launches) and marketing:info-product-launch (courses, memberships, ebooks, cohorts, communities). Trigger phrases - "launch", "spuštění", "go-to-market", "product launch", "release strategy", "uvedení na trh", "launch plan", "spuštění produktu", "launch sequence", "launch strategy". Do NOT trigger when product type is already clear (use specific skill directly).
testing
Specialized 8-week launch cadence for info-products — online courses, cohort programs, memberships, communities, ebooks, masterminds. Combines Jeff Walker's Product Launch Formula (Seed/Internal/JV variants, PLC sequence, open-cart day-by-day) with Stu McLaren's membership mechanics (closed cart, Success Path) and Hormozi Grand Slam Offer stacking. Use when planning "launch online kurzu", "info-product launch", "PLF launch", "course launch", "membership launch", "cohort launch", "ebook launch", "open cart close cart", "8-week launch of online course", "beta cohort to launch sequence", "spuštění kurzu", "launch členské sekce", "open cart strategie". Differentiates from marketing:launch-strategy (generic SaaS/app launches) — info-product-specific. NOT for SaaS launches, physical products, or services.
development
Use when releasing an Expo/React Native mobile app to App Store and Google Play - covers eas submit, ASC "Submit for Review", Play promote Internal→Production, OTA update, and decoding common silent failures (Apple agreement expiry, missing English locale, Background Location declaration, web bundle failure on react-native-maps).