petrogurcak/marketing-orchestrator

Marketing Orchestrator

Overview

This skill orchestrates marketing and growth work by detecting business stage, goal type, and routing to appropriate specialized skills. It does NOT implement strategies itself - it routes to specialists.

Philosophy:

Orchestrator = Conductor
Specialized Skills = Musicians

The conductor coordinates who plays when.

Announce: "I'm using marketing-orchestrator to determine the right marketing approach."

When to Use

USE this skill:

• Marketing strategy requests
• "How do I get first customers?"
• Go-to-market planning
• Growth strategy for SaaS
• Launch planning
• "Help me grow my product"

DON'T use this skill:

• Already know exact need → use specialist directly
• Just copywriting → copywriting-orchestrator
• Just UX improvement → ux-orchestrator
• Just positioning → uvp-optimization

Business Stage Detection

Step 1: Stage Detection

| Indicators | Stage | Primary Focus | | ----------------------------- | --------------------- | ----------------------- | | No customers, pre-launch | Stage 0: Idea | Validation, positioning | | 0-10 customers, just launched | Stage 1: Traction | First customers, PMF | | 10-100 customers, growing | Stage 2: Growth | Scalable channels | | 100+ customers, optimizing | Stage 3: Scale | Optimization, expansion |

Step 2: Goal Detection

| Keywords in Request | Detected Goal | Primary Skill | | --------------------------------------------------------------------------------------------------------------------- | --------------------- | --------------------------------------------------------------------- | | first customers, validate | Traction | offer-creation, growth-hacking | | launch, spuštění, go-to-market, release strategy | Launch (any) | launch-orchestrator → routes to launch-strategy/info-product-launch | | SaaS launch, app launch, physical product, hardware launch | Launch (generic) | launch-strategy (direct) | | course launch, kurz launch, info-product launch, PLF, membership launch, cohort launch | Launch (info-product) | info-product-launch (direct) | | beta tester program, sběr referencí, testimonial harvest, social proof before launch, case study collection | Testimonials | testimonial-harvesting | | positioning, differentiation, stand out | Positioning | uvp-optimization | | growth, scale, more customers | Growth | growth-hacking, product-led-growth | | pricing, monetization, revenue | Monetization | pricing, offer-creation | | onboarding, activation, retention | PLG | product-led-growth | | bootstrap, solo founder, limited budget | Bootstrap | saas-bootstrap | | sales funnel, VSL, lead magnet, sales page, email seq. | Direct sales | sell-like-crazy | | godfather offer, risk reversal, urgency, conversion copy | Sales offer | sell-like-crazy |

Step 3: Ask if Unclear

I need to understand your situation:

A) Pre-launch (validating idea, no customers yet)
B) Early stage (0-10 customers, finding product-market fit)
C) Growth stage (10-100 customers, looking to scale)
D) Optimization (100+ customers, improving metrics)

What's your current stage?

Skill Integration

Skills this orchestrator calls:

marketing-orchestrator
        │
        ├── offer-creation
        │   └── Grand Slam Offer, Value Equation, M-A-G-I-C
        │   └── Source: $100M Offers (Alex Hormozi)
        │
        ├── growth-hacking
        │   └── Growth Process, ICE Scoring, Must-Have Survey
        │   └── Source: Hacking Growth (Sean Ellis)
        │
        ├── product-led-growth
        │   └── Bowling Alley, MOAT Framework
        │   └── Source: Product-Led Growth (Wes Bush)
        │
        ├── saas-bootstrap
        │   └── Stair Step Method, 3 High/3 Low Metrics
        │   └── Source: The SaaS Playbook (Rob Walling)
        │
        ├── uvp-optimization (existing)
        │   └── 10-Step Positioning Process
        │   └── Source: Obviously Awesome (April Dunford)
        │
        ├── launch-orchestrator (Launch family router)
        │   ├── launch-strategy       — generic launches (SaaS, app, physical, service)
        │   └── info-product-launch   — courses, memberships, cohorts, ebooks (PLF + McLaren + Hormozi)
        │
        ├── testimonial-harvesting
        │   └── Brain Audit 6-Q script, 10-person beta protocol, Reverse Testimonial, Mirror-image Rule
        │   └── Source: The Brain Audit (Sean D'Souza)
        │
        └── sell-like-crazy
            └── 8-Phase Direct Response System (Halo Strategy, HVCO,
                Godfather Offer, Magic Lantern VSL, Soap Opera emails)
            └── Source: Sell Like Crazy (Sabri Suby)

Cross-skill from copywriting-orchestrator:

For implementation:
├── web-copy → Landing pages, sales pages
├── product-copy → Product descriptions
└── newsletter → Email sequences

Standard Workflow

Phase 1: Detection

Detect stage and goal using indicators above.

Phase 2: Prerequisite Check

Positioning is foundational. If customers don't understand what you do, nothing else works.

Is positioning clear?
├─ NO → Start with uvp-optimization
├─ YES → Proceed to detected specialist
│
Is offer compelling?
├─ NO → offer-creation before growth-hacking
├─ YES → Proceed

Phase 3: Route to Specialist

Based on detection, call appropriate skill:

"Using growth-hacking for systematic experiment process."

Phase 4: Implementation Handoff

After strategy defined, route to implementation skills:

• Copy needed → copywriting-orchestrator
• UX needed → ux-orchestrator
• Technical → development-workflow

Stage-Specific Playbooks

Stage 0: Idea Validation

Sequence:
1. uvp-optimization → Define positioning
2. offer-creation → Create compelling offer
3. growth-hacking (Must-Have Survey) → Validate PMF

Stage 1: First Customers (0-10)

Sequence:
1. offer-creation → Grand Slam Offer
2. growth-hacking → ICE prioritization of channels
3. web-copy → Landing page

Stage 2: Growth (10-100)

Sequence:
1. growth-hacking → Full growth process
2. product-led-growth → Optimize onboarding
3. saas-bootstrap → Monitor 3H/3L metrics

Stage 3: Scale (100+)

Sequence:
1. product-led-growth → MOAT optimization
2. growth-hacking → Advanced experiments
3. pricing → Monetization optimization

Decision Logic

digraph marketing_flow {
    "Request arrives" [shape=doublecircle];
    "Detect stage" [shape=box];
    "Detect goal" [shape=box];
    "Positioning clear?" [shape=diamond];
    "uvp-optimization" [shape=box];
    "Route to specialist" [shape=box];
    "Implementation needed?" [shape=diamond];
    "Route to copywriting-orchestrator/ux" [shape=box];
    "Done" [shape=doublecircle];

    "Request arrives" -> "Detect stage";
    "Detect stage" -> "Detect goal";
    "Detect goal" -> "Positioning clear?";
    "Positioning clear?" -> "uvp-optimization" [label="no/unclear"];
    "Positioning clear?" -> "Route to specialist" [label="yes"];
    "uvp-optimization" -> "Route to specialist";
    "Route to specialist" -> "Implementation needed?";
    "Implementation needed?" -> "Route to copywriting-orchestrator/ux" [label="yes"];
    "Implementation needed?" -> "Done" [label="no"];
    "Route to copywriting-orchestrator/ux" -> "Done";
}

Quick Reference

| Problem Type | Specialist Skill | Core Framework | | -------------------------- | ------------------------ | ----------------------------------------------------- | | Can't articulate value | uvp-optimization | 10-Step Positioning | | Offer not compelling | offer-creation | Grand Slam Offer, Value Equation | | Need systematic growth | growth-hacking | Growth Process, ICE Scoring | | Product should sell itself | product-led-growth | Bowling Alley, MOAT | | Bootstrap SaaS | saas-bootstrap | Stair Step, 3H/3L Metrics | | Launch planning (any) | launch-orchestrator | Routes to launch-strategy / info-product-launch | | Generic launch (SaaS/app) | launch-strategy | Generic launch playbook | | Info-product launch | info-product-launch | Walker PLF + McLaren membership + Hormozi offer stack | | Testimonials before launch | testimonial-harvesting | Brain Audit 6-Q script, 10-person beta protocol |

Iron Laws

From offer-creation:

VALUE = (Dream Outcome × Perceived Likelihood) / (Time Delay × Effort)
If value isn't obvious, increase top or decrease bottom.

From growth-hacking:

NO GROWTH WITHOUT PRODUCT-MARKET FIT FIRST
40% "very disappointed" = PMF achieved

From product-led-growth:

TIME-TO-VALUE IS EVERYTHING
Reduce steps between signup and "Aha!" moment.

From saas-bootstrap:

STAIR STEP > MOONSHOT
Build skills and capital with simple products before complex SaaS.

Common Mistakes

Skipping positioning: "Let's run ads" when customers don't understand what you do → UVP first.

Optimizing before PMF: "Let's A/B test the pricing" with 5 customers → Get to 40% PMF first.

Building before validating: "Let me code this feature" → Validate demand first (offer-creation).

Random growth tactics: "Let's try TikTok" → Use ICE scoring to prioritize systematically.

Integration with Copywriting

After marketing strategy is defined:

| Strategy Output | Copywriting Skill | | ------------------- | --------------------------------- | | UVP defined | web-copy for homepage | | Offer created | web-copy for sales page | | Lead magnet defined | newsletter for nurture sequence | | Product positioning | product-copy for e-shop |

Example Scenarios

Scenario 1: "Mám SaaS nápad, jak získat první zákazníky?"

Stage detected: 0-1 (Idea/Early)
Goal detected: First customers

Sequence:
1. uvp-optimization → "Who is this for? What makes it unique?"
2. offer-creation → "What's the Grand Slam Offer?"
3. growth-hacking → "Which channel to prioritize?" (ICE)
4. web-copy → Implementation

Scenario 2: "Máme 50 uživatelů, jak růst rychleji?"

Stage detected: 2 (Growth)
Goal detected: Scale

First check: "Do you have PMF?" (Must-Have Survey)
├─ YES → growth-hacking full process
├─ NO → Focus on value before growth

Then: product-led-growth for onboarding optimization

Scenario 3: "Chci spustit B2B SaaS jako solo founder"

Stage detected: 0-1 (Bootstrap)
Goal detected: Bootstrap launch

Sequence:
1. saas-bootstrap → Consider Stair Step approach
2. uvp-optimization → Positioning for niche
3. offer-creation → Compelling first offer
4. growth-hacking → ICE for channel selection

Metrics for Success

| Skill | Success Metric | | -------------------- | ------------------------------------------ | | uvp-optimization | 80%+ clarity on five-second test | | offer-creation | Conversion rate increase, price elasticity | | growth-hacking | Validated experiments, metric improvement | | product-led-growth | Time-to-value reduction, activation rate | | saas-bootstrap | MRR growth, healthy 3H/3L ratios |