petrogurcak/keyword-research
plugins/seo/skills/keyword-research/SKILL.md
Discovers, analyzes, and prioritizes keywords for SEO and content strategy using free tools (Google Keyword Planner, Ubersuggest, AlsoAsked, Google Trends). Covers seed keyword discovery, long-tail expansion, metrics analysis, and content clustering. Use when starting a new website/project needing keyword strategy, planning content calendar based on search demand, finding low-competition quick wins, analyzing competitor keyword gaps, or building topic clusters. Trigger phrases include "keyword research", "find keywords", "content strategy keywords", "what to write about". NOT for on-page optimization with existing keywords (use on-page-seo), writing content (use web-copy), or setting up analytics (use analytics-setup).
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SKILL.md
- name:
- keyword-research
- description:
- Discovers, analyzes, and prioritizes keywords for SEO and content strategy using free tools (Google Keyword Planner, Ubersuggest, AlsoAsked, Google Trends). Covers seed keyword discovery, long-tail expansion, metrics analysis, and content clustering. Use when starting a new website/project needing keyword strategy, planning content calendar based on search demand, finding low-competition quick wins, analyzing competitor keyword gaps, or building topic clusters. Trigger phrases include "keyword research", "find keywords", "content strategy keywords", "what to write about". NOT for on-page optimization with existing keywords (use on-page-seo), writing content (use web-copy), or setting up analytics (use analytics-setup).
- author:
- Petr
- version:
- 1.0.0
Keyword Research
When to use this skill:
- Starting new website/project and need keyword strategy
- Planning content calendar based on search demand
- Finding low-competition opportunities (quick wins)
- Analyzing competitor keyword gaps
- Building topic clusters for SEO
When NOT to use:
- Already have keywords, need to optimize page → use
on-page-seo - Writing content → use
web-copy - Setting up analytics → use
analytics-setup
Quick Router
| User says... | Go to... | | --------------------------------------- | ----------------------- | | "najdi klíčová slova", "keyword ideas" | Phase 1: Discovery | | "long-tail keywords", "rozšíř seznam" | Phase 2: Expansion | | "difficulty", "volume", "analyzuj" | Phase 3: Analysis | | "prioritizuj", "quick wins", "co cílit" | Phase 4: Prioritization | | "kompletní keyword research" | All phases sequentially |
Free Tools Stack
| Nástroj | Účel | Limit | URL | | -------------------------- | ------------------------- | ----------- | ------------------------------------------------------------------------------------ | | Google Keyword Planner | Volume, competition | Unlimited* | ads.google.com/keyword-planner | | Ubersuggest | Volume, difficulty, ideas | 3/den | neilpatel.com/ubersuggest | | AlsoAsked | PAA questions, mind maps | 3/den | alsoasked.com | | Google Trends | Seasonality, trends | Unlimited | trends.google.com | | AnswerThePublic | Question keywords | 3/den | answerthepublic.com | | Google Search Console | Existing rankings | Unlimited | search.google.com/search-console | | Keywords Everywhere | Chrome extension | $10/rok | keywordseverywhere.com |
*Vyžaduje Google Ads účet (nemusíš utratit peníze)
Tip: Kombinuj nástroje - žádný free tool nedá kompletní obraz.
Phase 1: Discovery (Seed Keywords)
Cíl
Vytvořit počáteční seznam 20-50 seed keywords.
Metody
1.1 Brain Dump
Odpověz na tyto otázky:
- Co prodáváš/nabízíš?
- Jaké problémy řešíš?
- Jak by tě zákazník hledal?
- Jaké jsou synonyma pro tvůj produkt/službu?
- Jaké otázky zákazníci často kladou?
1.2 Competitor Mining
1. Najdi 3-5 konkurentů v Google
2. Podívej se na jejich:
- Title tagy
- H1 nadpisy
- URL strukturu
- Menu/navigaci
3. Zapiš klíčová slova která používají
1.3 Google Autocomplete
1. Zadej seed keyword do Google
2. Zapiš všechny autocomplete suggestions
3. Přidej písmena a-z za keyword pro více návrhů
"keyword a", "keyword b", ...
4. Zkus "keyword vs", "keyword pro", "keyword jak"
1.4 Google "Related Searches"
1. Vyhledej seed keyword
2. Scrolluj na konec SERP
3. Zapiš "Related searches" / "Podobné vyhledávání"
1.5 People Also Ask (PAA)
1. Vyhledej seed keyword
2. Rozbal PAA boxy
3. Každá otázka = potenciální keyword
4. Klikni na otázky → objeví se další
Output Phase 1
- [ ] 20-50 seed keywords v spreadsheet
- [ ] Kategorizované podle tématu
Phase 2: Expansion (Long-tail & LSI)
Cíl
Rozšířit seed keywords na 100-500+ variant.
Metody
2.1 Ubersuggest Expansion
1. Jdi na neilpatel.com/ubersuggest
2. Zadej seed keyword
3. Exportuj "Keyword Ideas"
4. Exportuj "Related Keywords"
5. Opakuj pro top 10 seed keywords
2.2 AlsoAsked Mind Maps
1. Jdi na alsoasked.com
2. Zadej seed keyword
3. Exportuj mind mapu otázek
4. Každá větev = content cluster
2.3 AnswerThePublic
1. Jdi na answerthepublic.com
2. Zadej seed keyword
3. Stáhni vizualizaci
4. Fokus na:
- Questions (kdo, co, kdy, kde, proč, jak)
- Prepositions (pro, s, bez, versus)
- Comparisons (vs, nebo, proti)
2.4 Google Keyword Planner
1. Jdi do Google Ads → Keyword Planner
2. "Discover new keywords"
3. Zadej seed keywords
4. Filtruj podle relevance
5. Stáhni CSV
2.5 Search Console (existing site)
1. Performance → Search results
2. Export všechny queries
3. Najdi keywords kde jsi na pozici 5-20
→ Optimization opportunities
Output Phase 2
- [ ] 100-500 keywords v spreadsheet
- [ ] Zahrnuje long-tail varianty
- [ ] Zahrnuje question keywords
Phase 3: Analysis (Metrics)
Cíl
Obohatit keywords o metriky pro prioritizaci.
Klíčové metriky
| Metrika | Co znamená | Ideální hodnota | | ---------------------- | -------------------------------- | ---------------------------- | | Search Volume | Měsíční hledanost | 100-10,000 (záleží na niche) | | Keyword Difficulty | Obtížnost rankování | <30 pro quick wins | | CPC | Cena za klik (indikátor hodnoty) | Vyšší = hodnotnější | | Search Intent | Záměr uživatele | Match s tvým obsahem | | Trend | Roste/klesá? | Stabilní nebo rostoucí |
Search Intent Types
| Intent | Popis | Příklad | Typ obsahu | | ----------------- | ------------------- | ------------------------- | ------------------ | | Informational | Chce vědět | "jak vařit rýži" | Blog, guide | | Navigational | Hledá web | "facebook login" | Homepage | | Commercial | Zkoumá před nákupem | "nejlepší notebooky 2025" | Comparison, review | | Transactional | Chce koupit | "koupit iPhone 15" | Product page |
Analýza v Ubersuggest
Pro každý keyword zjisti:
1. Search Volume (SV)
2. SEO Difficulty (SD)
3. Paid Difficulty (PD)
4. CPC
Zapiš do spreadsheet.
SERP Analysis
Pro top 20 keywords:
1. Vyhledej v Google
2. Analyzuj top 3 výsledky:
- Typ obsahu (blog, product, tool?)
- Délka obsahu
- Domain Authority
3. Můžeš konkurovat?
Google Trends Validation
1. Zadej keyword do Google Trends
2. Nastav období na 12 měsíců
3. Zkontroluj:
- Je trend stabilní nebo klesající?
- Jsou sezónní výkyvy?
- Porovnej s alternativními keywords
Output Phase 3
- [ ] Spreadsheet s metrikami pro každý keyword
- [ ] Search intent určen
- [ ] SERP analysis pro top keywords
Phase 4: Prioritization
Cíl
Vybrat keywords pro první vlnu obsahu.
Opportunity Score Formula
Opportunity Score = (Volume × Intent Match) / Difficulty
Vysoké skóre = priorita
Prioritization Matrix
| Kategorie | Volume | Difficulty | Akce | | -------------- | -------- | ---------- | ---------------- | | Quick Wins | 100-1000 | <30 | ✅ Okamžitě | | Strategic | 1000+ | 30-60 | 📅 Plánuj | | Long-term | 5000+ | 60+ | 🎯 S backlinking | | Skip | <50 | Any | ❌ Ignoruj |
Content Clustering
1. Seskup keywords podle tématu
2. Vyber 1 "pillar" keyword pro cluster
3. Ostatní = supporting keywords
4. Vytvoř topic cluster mapu:
[Pillar Page]
│
┌────┼────┐
│ │ │
[Sub1][Sub2][Sub3]
Final Checklist
- [ ] Top 10 quick wins (low difficulty, decent volume)
- [ ] Top 5 strategic keywords (high volume, worth the effort)
- [ ] 3-5 topic clusters defined
- [ ] Content calendar draft
Output Templates
Keyword Research Spreadsheet
| Keyword | Volume | Difficulty | CPC | Intent | Cluster | Priority | | ----------------------- | ------ | ---------- | ----- | ------ | --------- | --------- | | best vegetarian recipes | 5400 | 42 | $0.80 | Info | Recipes | Strategic | | easy vegetarian dinner | 1900 | 28 | $0.65 | Info | Recipes | Quick Win | | vegetarian meal prep | 880 | 25 | $0.70 | Info | Meal Prep | Quick Win |
Topic Cluster Map
PILLAR: "Vegetarian Diet Guide"
├── Cluster: Recipes
│ ├── easy vegetarian dinner
│ ├── vegetarian lunch ideas
│ └── vegetarian breakfast
├── Cluster: Meal Prep
│ ├── vegetarian meal prep
│ └── weekly vegetarian menu
└── Cluster: Nutrition
├── vegetarian protein sources
└── vegetarian vitamins
Quick Reference
Keyboard Shortcuts (Google)
| Akce | Shortcut | | ------------------- | --------------------------- | | Autocomplete bypass | Keyword + space před Enter | | Exact match search | "keyword v uvozovkách" | | Exclude term | keyword -exclude | | Site-specific | site:competitor.com keyword |
Difficulty Benchmarks
| Difficulty Score | Interpretace | | ---------------- | -------------------------------------------- | | 0-20 | Velmi snadné - můžeš rankovat rychle | | 21-40 | Snadné - solidní šance | | 41-60 | Střední - potřebuješ kvalitní obsah + odkazy | | 61-80 | Těžké - potřebuješ autoritu | | 81-100 | Velmi těžké - velké brandy dominují |
Common Mistakes
- Pouze high-volume keywords → Začni s low difficulty
- Ignorování search intent → Match obsah s intentem
- Žádná SERP analýza → Vždy zkontroluj kdo rankuje
- Jednorázový research → Opakuj každé 3-6 měsíců
- Příliš mnoho keywords na stránku → 1 primary + 2-3 secondary max
- Žádné clustering → Topic clusters > random articles
Integration
- Po keyword research:
on-page-seopro on-page SEO - Pro psaní obsahu:
web-copy - Pro měření výsledků:
analytics-setup+ Google Search Console
Resources
- SEMrush Keyword Research Checklist
- Siege Media 10-Step Guide
- Zapier Best Free Tools
- Google Keyword Planner Help
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