petrogurcak/ig-orchestrator

IG Orchestrator

Overview

Routes Instagram-related requests to the right specialist within the IG family. This skill does NOT implement IG content itself — it detects sub-intent and delegates.

Philosophy:

copywriting-orchestrator (top router for all copy)
        ↓ detects "instagram, ig, reel, story, post, social"
        
ig-orchestrator (this skill — IG family router)
        ↓ detects sub-intent
        ├── ig-content    (WRITING — captions, posts, carousels)
        ├── ig-strategy   (PLANNING — formats, production, engagement, monetizace)
        ├── (future) ig-reels      — Reels-specific writing + tactics
        ├── (future) ig-stories    — Stories-specific writing + tactics
        ├── (future) ig-carousel   — Carousels-specific
        ├── (future) ig-ads        — Paid IG campaigns
        └── (future) ig-analytics  — Performance analysis

Announce: "Using ig-orchestrator to route this Instagram request."

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When to Use

USE this skill:

• User says "ig" or "instagram" without specific intent
• Request spans multiple IG sub-domains (e.g., "naučit IG od nuly" = strategy + writing + production)
• Unclear whether user wants writing or planning
• Multi-step IG workflows (plan → write → adapt for Stories → caption Reels)

DON'T use this skill:

• Intent is clear → call specialist directly
  • "napiš IG post" → ig-content directly
  • "jaký formát Reelu" → ig-strategy directly
• Non-IG copy → use copywriting-orchestrator instead

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Sub-Intent Detection

Step 1: Activity Detection

| User says... | Activity | Route to | |---|---|---| | napiš, write, create caption, text pro post | ✏️ Writing | ig-content | | carousel, slides, swipe post | ✏️ Writing | ig-content | | Reel caption, text k videu | ✏️ Writing | ig-content | | co točit, nápad na, jaký formát, idea | 📋 Strategy | ig-strategy | | Reel vs Story, kdy postovat, engagement | 📋 Strategy | ig-strategy | | iPhone setup, 4K, nastavení kamery, shot list | 🎥 Production | ig-strategy | | monetizace, brand deals, affiliate, media kit | 💰 Monetization | ig-strategy | | výkon postu, analytika, co funguje | 📊 Analytics | ig-analytics (future — fallback to ig-strategy for now) |

Step 2: Multi-Domain Detection

If request spans multiple sub-domains, identify sequence:

"naučit IG od nuly"
  → ig-strategy (plán formátů + 4 kritéria nápadu)
  → ig-content (napsat první post)
  → ig-strategy (technical setup pro natáčení)

"product launch na IG"
  → ig-strategy (formát: post + Stories + Reel sekvence)
  → ig-content (napsat každý formát)
  → ig-strategy (engagement plán + hashtag mix)

"měsíční IG plán"
  → ig-strategy (calendar + 4 kritéria + série)
  → ig-content (jen pokud user chce hned napsat první)

Step 3: Ask if Unclear

If neither activity nor multi-domain pattern matches, ask:

Co potřebuješ s Instagramem?

A) Napsat konkrétní post / caption / carousel  → ig-content
B) Naplánovat obsah / vybrat formát / strategie → ig-strategy
C) Technické nastavení natáčení (smartphone, světlo)  → ig-strategy
D) Engagement / community building  → ig-strategy
E) Monetizace / brand deals / affiliate  → ig-strategy
F) Vícekrokový workflow (plán + texty + produkce)  → multi-skill sequence

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Standard Workflow

Phase 1: Detect Intent

Use the routing table above. If multi-domain → identify sequence.

Phase 2: Briefing Check (Quick)

Before calling specialist, ensure brief minimum is clear:

• KOMU (Audience): Who is the IG audience? (B2C/B2B, language, niche)
• KAM (Goal): What action? (DM, follow, save, link click, share)
• ČÍM (Differentiation): What is the hook/angle?
• PROČ (Why): What context? (product launch, ongoing series, single post)

If briefing incomplete → prompt user before delegating.

Phase 3: Call Specialist

Invoke the right sub-skill:

"Using ig-content for IG post writing." "Using ig-strategy for content planning."

The specialist handles its own workflow (Otto principles for writing, format selection for strategy, etc.).

Phase 4: Quality Gate

After specialist completes, verify against IG-level checks:

☐ Writing output uses code blocks (3-5 variants)?  [ig-content only]
☐ Zero framework labels in output (HOOK/SUBSTANCE/PAYOFF)?  [ig-content only]
☐ 3-5 relevant hashtags added?  [ig-content for posts]
☐ Posts vs Stories punctuation rules respected?  [ig-content]
☐ Strategy aligns with 4 idea criteria?  [ig-strategy]
☐ Format consistency (7-10 video rule)?  [ig-strategy]

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Multi-Skill Workflows

Workflow 1: New IG content series (plan → write → produce)

1. ig-strategy → 4 kritéria nápadu, formát selection, série plán (10 nápadů)
2. ig-content → napsat 1-2 ukázkové posty
3. ig-strategy → technical setup pro natáčení
4. ig-strategy → engagement plán prvních 7 dní

Workflow 2: Product launch campaign

1. ig-strategy → multi-format sekvence (Reel teaser → Post launch → Stories countdown → Carousel deep-dive)
2. ig-content → napsat každý formát s Otto principy
3. ig-strategy → hashtag strategy + posting times
4. ig-strategy → engagement tactics first 24h

Workflow 3: Single post (most common)

1. ig-content (přímo, bez orchestratoru) → 3-5 variants → user vybírá → iterace

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Decision Logic

digraph ig_routing {
    "IG request" [shape=doublecircle];
    "Activity clear?" [shape=diamond];
    "Single or multi?" [shape=diamond];
    "Ask user" [shape=box];
    "Direct to specialist" [shape=box];
    "Sequence specialists" [shape=box];

    "IG request" -> "Activity clear?";
    "Activity clear?" -> "Single or multi?" [label="yes"];
    "Activity clear?" -> "Ask user" [label="no"];
    "Single or multi?" -> "Direct to specialist" [label="single"];
    "Single or multi?" -> "Sequence specialists" [label="multi"];
    "Ask user" -> "Direct to specialist";
}

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Quick Reference

| Intent | Specialist | |---|---| | Writing IG copy | ig-content | | Planning what/when/how | ig-strategy | | Technical setup (camera, light) | ig-strategy | | Engagement, community | ig-strategy | | Monetization (brand deals, affiliate) | ig-strategy | | Reels-specific tactics (future) | ig-reels (currently → ig-strategy) | | Stories-specific tactics (future) | ig-stories (currently → ig-strategy) | | IG Ads (future) | ig-ads (currently → ig-strategy) | | Performance analysis (future) | ig-analytics (currently → ig-strategy) |

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Common Mistakes

❌ Bypassing brief: "Let me just route..." → STOP. Confirm KOMU/KAM/ČÍM/PROČ first.

❌ Wrong specialist: "Napiš caption k Reelu" → ig-content (NOT ig-strategy — strategy already done, this is pure writing)

❌ Calling ig-orchestrator when intent is clear: "Napiš IG post" → ig-content directly. No need to route.

❌ Forgetting multi-domain: "Product launch na IG" = sequence (strategy → content → strategy). Don't just call one.

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Related Skills

• ig-content — IG copywriting (Otto methodology, strict output discipline)
• ig-strategy — IG planning, formats, production, engagement, monetizace
• copywriting-orchestrator — top-level router for non-IG copy
• storytelling — generic narrative frameworks (used internally by ig-content)

Future siblings (planned for Flatwhite + general use):

• ig-reels — Reels writing + tactics (length, sound, transitions)
• ig-stories — Stories writing + interactive elements (polls, swipe-up)
• ig-carousel — Carousels writing + slide pacing
• ig-ads — Paid IG campaigns (Meta Ads Manager copy + targeting)
• ig-analytics — Performance analysis + iteration recommendations

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Philosophy: Conductor doesn't play instruments. Orchestrator doesn't write copy.