petrogurcak/analytics-setup
plugins/marketing/skills/analytics-setup/SKILL.md
Sets up Google Tag Manager and Google Analytics 4 for websites with automated browser setup via claude-in-chrome. Use when launching a new site needing tracking, migrating to GTM/GA4, adding event tracking (clicks, forms, conversions), setting up e-commerce tracking, or debugging tracking issues. Trigger phrases include "set up GTM", "configure GA4", "tracking plan", "add event tracking", "debug analytics". NOT for analyzing existing data/reports (use google-analytics MCP), keyword research (use keyword-research), or SEO optimization (use seo-optimization).
$ install --global
skillsauthnpx skillsauth add petrogurcak/skills analytics-setupInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
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SKILL.md
- name:
- analytics-setup
- description:
- Sets up Google Tag Manager and Google Analytics 4 for websites with automated browser setup via claude-in-chrome. Use when launching a new site needing tracking, migrating to GTM/GA4, adding event tracking (clicks, forms, conversions), setting up e-commerce tracking, or debugging tracking issues. Trigger phrases include "set up GTM", "configure GA4", "tracking plan", "add event tracking", "debug analytics". NOT for analyzing existing data/reports (use google-analytics MCP), keyword research (use keyword-research), or SEO optimization (use seo-optimization).
- author:
- Petr
- version:
- 1.0.0
Analytics Setup (GTM + GA4)
When to use this skill:
- New website needs tracking setup from scratch
- Migrating to GTM/GA4
- Adding event tracking (clicks, forms, conversions)
- E-commerce tracking setup
- Debugging tracking issues
When NOT to use:
- Analyzing data/reports → use existing
google-analyticsMCP - Keyword research → use
keyword-research - SEO optimization → use
seo-optimization
Quick Router
| User says... | Go to... | | ---------------------------------- | ----------------------- | | "nastav GTM", "nový container" | Phase 1: GTM Setup | | "nastav GA4", "analytics property" | Phase 2: GA4 Setup | | "tracking plan", "jaké eventy" | Phase 3: Tracking Plan | | "přidej event", "track click/form" | Phase 4: Implementation | | "nefunguje tracking", "debug" | Phase 5: Debug | | "kompletní setup od nuly" | All phases sequentially |
Automated Setup (claude-in-chrome)
Tento skill podporuje automatizovaný setup přes browser automation.
Když uživatel řekne "nastav GTM/GA4 pro [web]", Claude:
- Otevře příslušnou Google službu
- Provede setup kroky
- Pořídí screenshots pro dokumentaci
- Vrátí snippety a checklist
Prerekvizity:
- [ ] Uživatel přihlášen v Chrome do Google účtu
- [ ] Chrome browser přístupný přes claude-in-chrome
Phase 1: GTM Setup
1.1 Vytvoření GTM Account & Container
Manuální kroky:
1. Jdi na tagmanager.google.com
2. "Create Account"
3. Account Name: [Název firmy]
4. Country: Czech Republic
5. Container Name: [domain.com]
6. Target Platform: Web
7. Accept Terms
Automated (claude-in-chrome):
Řekni: "Vytvoř GTM container pro example.com"
Claude provede:
1. navigate → tagmanager.google.com
2. click → Create Account
3. fill → Account name, Container name
4. select → Web platform
5. screenshot → GTM snippet
6. return → Installation code
1.2 GTM Installation Code
Po vytvoření získáš dva snippety:
Head snippet (před </head>):
<!-- Google Tag Manager -->
<script>
(function (w, d, s, l, i) {
w[l] = w[l] || [];
w[l].push({ "gtm.start": new Date().getTime(), event: "gtm.js" });
var f = d.getElementsByTagName(s)[0],
j = d.createElement(s),
dl = l != "dataLayer" ? "&l=" + l : "";
j.async = true;
j.src = "https://www.googletagmanager.com/gtm.js?id=" + i + dl;
f.parentNode.insertBefore(j, f);
})(window, document, "script", "dataLayer", "GTM-XXXXXX");
</script>
<!-- End Google Tag Manager -->
Body snippet (hned za <body>):
<!-- Google Tag Manager (noscript) -->
<noscript
><iframe
src="https://www.googletagmanager.com/ns.html?id=GTM-XXXXXX"
height="0"
width="0"
style="display:none;visibility:hidden"
></iframe
></noscript>
<!-- End Google Tag Manager (noscript) -->
1.3 GTM Best Practices
| Pravidlo | Popis |
| --------------------------- | ------------------------------------------------------------ |
| 1 container per website | Nikdy nesdílej container mezi weby |
| Client owns container | Klient vlastní, ne agentura |
| Naming convention | [Typ] - [Nástroj] - [Akce] např. GA4 - Event - CTA Click |
| Use folders | Organizuj podle: Analytics, Ads, Tracking |
| Version notes | Vždy popis co změna obsahuje |
| Preview before publish | Testuj každou změnu |
1.4 GTM Folder Structure
📁 Analytics
├── GA4 - Config
├── GA4 - Event - Page View
└── GA4 - Event - Scroll
📁 Conversions
├── GA4 - Event - Form Submit
├── GA4 - Event - CTA Click
└── GA4 - Event - Purchase
📁 Advertising
├── Google Ads - Conversion
└── FB Pixel - Base
📁 Utilities
├── Consent Mode
└── Data Layer Push
Phase 2: GA4 Setup
2.1 Vytvoření GA4 Property
Manuální kroky:
1. Jdi na analytics.google.com
2. Admin → Create Property
3. Property Name: [Web Name]
4. Timezone: (GMT+01:00) Prague
5. Currency: CZK
6. Business Details → vyplň
7. Create → Web stream
8. URL: https://example.com
9. Stream name: [Web Name] - Web
Automated (claude-in-chrome):
Řekni: "Vytvoř GA4 property pro example.com"
Claude provede:
1. navigate → analytics.google.com
2. click → Admin → Create Property
3. fill → Property details
4. create → Web data stream
5. screenshot → Measurement ID
6. return → G-XXXXXXXXXX
2.2 GA4 Measurement ID
Po vytvoření získáš:
- Measurement ID:
G-XXXXXXXXXX - Použij v GTM pro Google Tag
2.3 GA4 + GTM Integration
V GTM vytvoř Google Tag:
1. Tags → New
2. Tag Type: Google Tag
3. Tag ID: G-XXXXXXXXXX
4. Trigger: All Pages
5. Save & Publish
2.4 Enhanced Measurement
GA4 automaticky trackuje (zapni v Data Stream settings):
| Event | Popis |
| ------------------------------- | ----------------- |
| page_view | Zobrazení stránky |
| scroll | 90% scroll depth |
| click | Outbound links |
| view_search_results | Site search |
| video_start/progress/complete | YouTube embeds |
| file_download | PDF, docs, etc. |
Doporučení: Zapni vše, vypni co nepotřebuješ.
2.5 Data Retention
Admin → Data Settings → Data Retention
- Event data retention: 14 months (max)
- Reset on new activity: ON
Phase 3: Tracking Plan
3.1 Co trackovat?
Universal Events (každý web):
| Event | Trigger | Parametry |
| --------------- | ------------------ | ------------------------- |
| page_view | All pages | page_title, page_location |
| scroll | 25%, 50%, 75%, 90% | percent_scrolled |
| click | CTA buttons | link_text, link_url |
| form_submit | Form submission | form_id, form_name |
| file_download | PDF/doc click | file_name, file_extension |
E-commerce Events:
| Event | Kdy | Parametry |
| ---------------- | ----------------- | ------------------------------ |
| view_item | Product page | item_id, item_name, price |
| add_to_cart | Add to cart click | items[], value |
| begin_checkout | Checkout start | items[], value |
| purchase | Order complete | transaction_id, value, items[] |
Lead Gen Events:
| Event | Kdy | Parametry |
| --------------- | --------------------- | -------------------- |
| generate_lead | Contact form submit | form_name, lead_type |
| sign_up | Registration complete | method |
| login | User login | method |
SaaS Events:
| Event | Kdy | Parametry |
| ------------------- | ------------------ | ---------------- |
| sign_up | Trial/registration | plan_type |
| tutorial_complete | Onboarding done | step_count |
| subscription | Plan purchase | plan_name, value |
3.2 Tracking Plan Template
## [Web Name] Tracking Plan
### Business Goals
1. [Goal 1]
2. [Goal 2]
### Key Events (Conversions)
| Event | Description | Value |
| ------------- | --------------- | --------------- |
| purchase | Completed order | order_value |
| generate_lead | Contact form | $50 (estimated) |
### Engagement Events
| Event | Description | Trigger |
| ------------ | ---------------- | ---------------------- |
| cta_click | Main CTA clicked | Button class .cta-main |
| scroll_depth | 90% page scroll | Scroll trigger |
### Custom Dimensions
| Dimension | Scope | Values |
| ------------ | ----- | ---------------------- |
| user_type | User | free, premium |
| content_type | Event | blog, product, landing |
Phase 4: Implementation
4.1 GTM Tag Types
Google Tag (Base):
Tag Type: Google Tag
Tag ID: G-XXXXXXXXXX
Trigger: All Pages
GA4 Event Tag:
Tag Type: Google Analytics: GA4 Event
Configuration Tag: [Google Tag]
Event Name: [event_name]
Event Parameters:
- parameter_name: {{variable}}
Trigger: [Custom trigger]
4.2 Common Triggers
Click - All CTA Buttons:
Trigger Type: Click - All Elements
Trigger fires on: Some Clicks
Conditions:
Click Classes contains "cta"
OR Click Classes contains "btn-primary"
Form Submit:
Trigger Type: Form Submission
Trigger fires on: Some Forms
Conditions:
Form ID equals "contact-form"
Scroll Depth:
Trigger Type: Scroll Depth
Vertical Scroll Depths: 25, 50, 75, 90
Percentages: checked
YouTube Video:
Trigger Type: YouTube Video
Capture: Start, Complete, Pause, Progress
Progress: 25%, 50%, 75%
4.3 Useful Variables
Built-in Variables (Enable these):
- Click Classes, Click ID, Click URL, Click Text
- Form ID, Form Classes, Form URL
- Page URL, Page Path, Page Hostname
- Scroll Depth Threshold
Custom Variables:
Data Layer Variable:
Variable Type: Data Layer Variable
Data Layer Variable Name: ecommerce.value
JavaScript Variable:
Variable Type: Custom JavaScript
function() {
return document.title;
}
Lookup Table:
Variable Type: Lookup Table
Input: {{Page Path}}
/contact → Contact Page
/pricing → Pricing Page
Default: Other Page
4.4 Automated Implementation (claude-in-chrome)
Řekni: "Přidej GA4 event pro click na CTA button s třídou .cta-main"
Claude provede:
1. navigate → GTM container
2. create → New Trigger (Click - Some Elements)
3. configure → Click Classes contains "cta-main"
4. create → New Tag (GA4 Event)
5. configure → Event name: cta_click
6. link → Trigger to Tag
7. screenshot → Preview mode test
8. return → Confirmation + test instructions
Phase 5: Debug & QA
5.1 GTM Preview Mode
1. V GTM klikni "Preview"
2. Zadej URL webu
3. Otevře se debug panel
4. Proveď akce na webu
5. Zkontroluj:
- Tags Fired
- Tags Not Fired
- Data Layer
- Variables
5.2 GA4 DebugView
1. V GA4: Admin → DebugView
2. Na webu: Otevři s GTM Preview NEBO
3. Přidej parametr: ?debug_mode=true
4. Sleduj events v reálném čase
5.3 Common Issues
| Problém | Příčina | Řešení | | ------------------ | -------------------- | --------------------------- | | Tag se nespouští | Špatný trigger | Zkontroluj trigger podmínky | | Duplikátní events | Více triggerů | Zkombinuj triggery | | Chybí parametry | Variable nenastavená | Zkontroluj variable hodnotu | | GA4 neukazuje data | Consent mode | Zkontroluj consent status | | Preview nefunguje | Blocker extension | Vypni AdBlock |
5.4 Debug Checklist
- [ ] GTM snippet je na všech stránkách
- [ ] GTM Preview ukazuje Tags Fired
- [ ] GA4 Realtime ukazuje uživatele
- [ ] GA4 DebugView ukazuje events
- [ ] Event parametry mají správné hodnoty
- [ ] Conversion events jsou označeny jako Key Events
Consent Mode
Setup pro GDPR
V GTM:
1. Přidej Consent Mode template (např. Cookiebot, Usercentrics)
2. Nastav default consent state:
- analytics_storage: denied
- ad_storage: denied
3. Po souhlasu: granted
Google Tag s Consent:
Tag Configuration:
Consent Settings:
- Require consent for: Analytics
- Additional Consent Checks: [dle potřeby]
Naming Conventions
Tags
[Platform] - [Type] - [Description]
GA4 - Config - Base Tag
GA4 - Event - CTA Click
GA4 - Event - Form Submit
GAds - Conversion - Purchase
FB - Event - Lead
Triggers
[Type] - [Description]
Click - CTA Buttons
Form - Contact Submit
Scroll - 90 Percent
Page View - Thank You Page
Variables
[Type] - [Description]
DLV - Transaction ID
JS - Page Category
Const - GA4 Measurement ID
LT - Page Type Lookup
Quick Setup Checklist
Nový web (15 min setup)
-
[ ] GTM
- [ ] Vytvořit account + container
- [ ] Nainstalovat snippet na web
- [ ] Vytvořit folder strukturu
-
[ ] GA4
- [ ] Vytvořit property
- [ ] Vytvořit web data stream
- [ ] Zapnout Enhanced Measurement
- [ ] Nastavit data retention na 14 měsíců
-
[ ] Integration
- [ ] Přidat Google Tag do GTM
- [ ] Otestovat v Preview mode
- [ ] Ověřit v GA4 Realtime
- [ ] Publish GTM container
-
[ ] Basic Events
- [ ] CTA click tracking
- [ ] Form submission tracking
- [ ] Scroll depth tracking
Official Documentation
| Téma | URL | | ---------------------- | ------------------------------------------------------------------------------------------------------ | | GTM Guide | support.google.com/tagmanager/answer/12811173 | | GTM Setup | support.google.com/tagmanager/answer/14842164 | | Google Tag in GTM | support.google.com/tagmanager/answer/15756616 | | GA4 Events | support.google.com/analytics/answer/9322688 | | GA4 Recommended Events | support.google.com/analytics/answer/9267735 | | GA4 Ecommerce | support.google.com/analytics/answer/12200568 | | Events in GTM | support.google.com/tagmanager/answer/13034206 |
Expert Resources
- Analytics Mania - GTM Best Practices
- MeasureSchool - GA4 Event Tracking
- Stape - GTM 2025 Guide
- GitHub GTM Guidelines
Integration
- Před analytics:
keyword-researchpro SEO strategii - Po analytics:
seo-optimizationpro on-page SEO - Pro reporting: Použij
google-analyticsMCP pro čtení dat
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