paulund/marketing-x-content

Core Workflow

1. Identify the input — determine what the user has provided: a raw idea, a news item, an article to promote, or a topic to riff on. Ask if unclear.
2. Identify the format — single post, thread (3-5 posts), or long-form X article. Default to single post unless the topic demands more depth.
3. Load the style guide — read references/x-style-guide.md before writing anything.
4. Select hooks — choose 2-3 different hook styles from the taxonomy below, each giving a different angle on the same content.
5. Draft variations — write one variation per hook. Each draft should be complete and copy-paste ready.
6. Quality check — run each draft against the checklist below.
7. Invoke writing:humanizer — if the writing plugin is available, run humanizer on each draft to strip AI patterns.
8. Present inline — output all variations directly in the conversation with a one-line rationale for each hook choice.

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Hook Taxonomy

Choose 2-3 of these for each piece of content:

• Curiosity — challenge an assumption or tease a discovery ("Most people get this wrong...")
• Story — personal experience opener ("Last week I discovered...", "Six months ago I...")
• Feature highlight — lead with the key fact or insight, no preamble
• Contrarian — disagree with a common view, explain why ("Everyone says X. But actually...")
• Numbers/data — lead with a specific figure, timeline, or outcome ("3 years. 40 clients. One lesson.")
• Problem-solution — name the problem, promise the fix ("X is broken. Here's how to fix it.")
• TIL/Discovery — share something you just learned or noticed ("Just found out that...")

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Thread Structure

When writing a thread (3-5 posts):

• Post 1: State the topic clearly. Hook + promise of value. Make people want the rest.
• Posts 2-N: One idea or fact per post. Build logically, not dramatically. No cliffhangers between posts.
• Final post: Takeaway, implication, or honest question. Not clickbait. Not "follow for more."

Keep threads to 3-5 posts. If the topic needs more, consider a long-form article instead.

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Quality Checklist

Before presenting any draft, verify:

• [ ] Hook in the first line — does it earn the read on its own?
• [ ] One clear idea per post (or per thread post)
• [ ] Single takeaway the reader can act on or share
• [ ] Formatted for copy-paste: dashes (-) for lists, not bullet dots, no markdown that X cannot render
• [ ] No AI vocabulary: pivotal, testament, groundbreaking, delve, landscape, underscore, tapestry
• [ ] No em dashes — use commas, periods, or parentheses instead
• [ ] No hashtag spam — 0 by default, 1 maximum only if it genuinely adds context
• [ ] British English spelling throughout
• [ ] Passes the "would a real person post this?" test

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Reference Guide

| Topic | Reference | Load When | | ----- | --------- | --------- | | X Post Style | references/x-style-guide.md | Always — before writing any post or thread |

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Constraints

MUST DO

• Write in British English
• Present 2-3 complete variations, each with a different hook
• Output all content inline in the conversation, formatted for direct copy-paste into X
• Use dashes (-) for any lists inside posts
• State the hook style used for each variation (one line)
• Invoke writing:humanizer on every draft if the writing plugin is available

MUST NOT DO

• Write to disk or assume any directory structure exists
• Use hashtags unless the user specifically requests them
• Use emoji walls, manufactured urgency, or engagement bait ("Like and retweet if you agree")
• Use sarcasm, fake storytelling ("I used to be terrible at X. Then one day..."), or humble-bragging
• Open with "Hot take:" or newspaper headline framing
• Add a "follow me for more" closing
• Assume knowledge of the user's brand, industry, or audience — ask if unclear