paulund/marketing-reply-drafter

Core Workflow

1. Read the original post — the user pastes the post text or describes it.
2. Identify the core claim or question — what is the post actually saying or asking?
3. Determine the platform — X or LinkedIn. Ask if not clear from context.
4. Evaluate whether a reply is worth drafting — see evaluation criteria below.
5. Draft 2-3 reply variations — each using a different angle. Apply platform-specific length rules.
6. Invoke writing:humanizer — if the writing plugin is available, run humanizer on each draft.
7. Present inline — output all variations with a one-line description of each angle.

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Evaluation Criteria

Worth replying (draft a reply):

• Directly relates to the user's area of expertise or experience
• The user can add a specific detail, real example, or alternative perspective
• The post asks a question the user can answer from experience
• The post has genuine engagement potential and the reply adds to it

Skip (do not draft):

• The user can only agree without adding anything new
• The post is generic motivational content
• The topic is outside the user's knowledge area
• The post already has hundreds of quality replies

If the post falls in the "skip" category, say so clearly rather than drafting a hollow reply.

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Reply Angles

Choose 2-3 of these for each draft set:

• Add context — share a related fact, detail, or experience the original did not cover
• Respectful challenge — offer a different angle or counter-point with reasoning, not attitude
• Real-world example — "I've seen this in practice — here's what happened..."
• Specific question — ask something that genuinely advances the conversation (not engagement bait)
• Build on the point — agree and extend with your own concrete observation

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Platform Length Rules

X replies:

• 1-2 sentences maximum
• Under 200 characters is ideal
• Casual tone — as if typed in the moment
• No formal structure, no bullet points
• One clear contribution per reply

LinkedIn replies:

• 2-4 sentences
• Slightly more considered tone than X
• Can include a brief specific example or anecdote
• No bullet points or structured formatting
• End with a genuine question if appropriate

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Reference Guide

| Topic | Reference | Load When | | ----- | --------- | --------- | | Reply Conventions | references/reply-style-guide.md | Always |

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Constraints

MUST DO

• Keep X replies to 1-2 sentences maximum
• Keep LinkedIn replies to 2-4 sentences
• Write as if typed naturally in the moment, not composed like a post
• Every reply must contribute something the original post did not say
• Match the platform's tone (casual for X, considered for LinkedIn)
• Invoke writing:humanizer on every draft if the writing plugin is available

MUST NOT DO

• Write generic agreement ("Great post!", "So true!", "Love this perspective!")
• Write replies longer than the original post
• Be contrarian without providing reasoning
• Include links to the user's own content in replies
• Use the reply to promote or advertise anything
• Write to disk
• Draft replies for posts the user clearly should not engage with