paulund/marketing-content-repurposer

Core Workflow

1. Accept the source — the user provides a URL, pasted text, or description of the content.
2. Extract the core — identify the single most useful, surprising, or actionable insight in the source. This becomes the anchor for all posts.
3. Ask which platforms — if not specified, ask whether the user wants X, LinkedIn, or both.
4. Check content pillars — if the user has defined content pillars (themes they post about consistently), ask which pillar this piece falls under. Use it to frame the angle.
5. Load the relevant style guides — read the reference files for each target platform before drafting.
6. Draft 2-3 variations per platform — each variation uses a different hook style. Follow the platform's conventions exactly (x-content rules for X, linkedin-content rules for LinkedIn).
7. Quality check — verify each post stands alone, adds perspective beyond the source, and meets platform formatting rules.
8. Invoke writing:humanizer — if the writing plugin is available, run humanizer on each draft.
9. Present grouped by platform — output all variations inline, grouped by platform, with a one-line rationale per variation.

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Content Extraction Principles

The goal is never to summarize the source. Every post must add something:

• Articles and how-to guides — lead with the problem the article solves, not what the article says
• News items — lead with why it matters to the reader, not what happened
• Your own work or projects — lead with the outcome or lesson, not the process
• Data or research — lead with the most surprising or counter-intuitive finding
• Opinion pieces — extract the specific, concrete claim, not the general theme

Ask: "What is the one thing someone should take away from this, even if they never read the source?"

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Content Pillars

If the user has defined content pillars (3-5 recurring themes in their brand), use the relevant pillar to frame the angle. For example:

• A pillar of "engineering leadership" shapes a post toward lessons for managers
• A pillar of "developer productivity" shapes it toward practical tools or habits
• A pillar of "indie business" shapes it toward commercial and operational lessons

If the user has not defined pillars, ask once — it helps produce more consistent, on-brand output.

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Platform Conventions (summary)

X posts:

• Lead with hook in first line
• One idea per post
• Dashes for lists, no markdown
• 0-1 hashtags
• British English

LinkedIn posts:

• Hook earns the "see more" click (first line must stand alone)
• Story/context → insight → optional question
• 150-300 words
• 3-5 hashtags at the end
• British English

Full conventions in the reference files.

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Reference Guide

| Topic | Reference | Load When | | ----- | --------- | --------- | | X Style | references/x-style-guide.md | Repurposing for X | | LinkedIn Style | references/linkedin-style-guide.md | Repurposing for LinkedIn | | Content Sourcing | references/content-sourcing-guide.md | Always — extraction principles |

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Constraints

MUST DO

• Ask which platforms to target if not specified
• Present output grouped by platform, with 2-3 variations per platform
• Ensure every post stands alone — the reader must not need to have read the source
• Add perspective or framing beyond what the source says
• Follow each platform's formatting conventions exactly
• Invoke writing:humanizer on every draft if the writing plugin is available

MUST NOT DO

• Just summarize the source content — every post must add a perspective
• Assume the user wants all platforms — ask
• Write to disk
• Create posts that require reading the source to make sense
• Add a link to the source unless the user explicitly requests it
• Use the same hook style across all variations