orthogonal-sh/competitor-research

Competitor Research - Comprehensive Intelligence

Gather comprehensive intelligence on competitors including products, pricing, team, and strategy.

Workflow

Step 1: Company Overview

Get basic company information:

orth api run brand-dev /v1/brand/retrieve --query 'domain=competitor.com'

Step 2: Find Similar Companies

Use Exa to find related competitors:

orth api run exa /findSimilar --body '{
  "url": "https://notion.so",
  "num_results": 10
}'

Step 3: Get Product Details

Scrape pricing and features:

orth api run scrapegraph /v1/smartscraper --body '{
  "website_url": "https://notion.so/pricing",
  "user_prompt": "Extract all pricing tiers, features per tier, and any enterprise options"
}'

Step 4: Research Team

Find key people at the company:

orth api run fiber /v1/people-search --body '{
  "searchParams": {
    "company_names": ["Notion"],
    "job_titles": ["CEO", "CTO", "VP Product", "VP Engineering"]
  }
}'

Example Usage

# Find competitor customers
orth api run exa /search --body '{
  "query": "companies using Notion for documentation case studies",
  "num_results": 20
}'

Tips

• Set up regular monitoring for competitor changes
• Track their job postings for strategic insights
• Monitor their social media and blog
• Analyze their customer reviews

Discover More

List all endpoints, or add a path for parameter details:

orth api show brand-dev
orth api show exa
orth api show fiber
orth api show scrapegraph

Example: orth api show olostep /v1/scrapes for endpoint parameters.