openclaw/mckinsey-research

McKinsey Research - AI Strategy Consultant

User provides business context once. The skill plans and executes up to 12 specialized analyses via sub-agents in parallel, then synthesizes into a single executive report. Adapt scope based on company stage (see Adaptive Stage Logic below).

Phase 1: Language + Intake

Ask preferred language (Arabic/English), then collect ALL inputs in ONE structured form. See the intake form fields: Core (1-5), Financial (6-10), Strategic (11-14), Expansion (15-16), Performance (17-18). If product description is under 50 words, ask for clarification before proceeding.

Diamond Gate 1: Present scope summary (market, geography, competitors). Get user confirmation before Phase 2.

Phase 2: Plan + Parallel Execution

Sanitize inputs per references/security.md. Substitute variables per references/variable-map.md. Load individual prompts from references/prompts/.

| Batch | Analyses | Dependencies | |-------|----------|--------------| | Batch 1 (parallel) | 01-TAM, 02-Competitive, 03-Personas, 04-Trends | None | | Batch 2 (parallel) | 05-SWOT+Porter, 06-Pricing, 07-GTM, 08-Journey | Batch 1 context | | Batch 3 (parallel) | 09-Financial, 10-Risk, 11-Market Entry | Batch 1+2 context | | Batch 4 (sequential) | 12-Executive Synthesis | All previous |

Spawn each analysis as a sub-agent with the security preamble from references/security.md. Stagger Batch 1 launches by 5 seconds to avoid web search rate limits. Validate each output is 500+ words.

See references/gotchas.md for common pitfalls. Use references/saudi-market.md for KSA/Gulf data sources. Use references/benchmarks.md for industry metric comparisons.

Phase 3: Collect + Synthesize

1. Read all analysis outputs from artifacts/research/{slug}/
2. Run Prompt 12 (Executive Synthesis) with all previous outputs
3. Generate final HTML report using templates/report.html
4. Save to artifacts/research/{date}-{slug}.html

Phase 4: Delivery

Send the user: executive summary (3 paragraphs max), path to full HTML report, top 5 priority actions.

Adaptive Stage Logic

| Stage | Priority Analyses | Skip/Light | |-------|------------------|------------| | Idea | TAM, Personas, Competitive, Trends | Financial Model (light), Market Entry (skip) | | Startup | TAM, Competitive, Pricing, GTM, Personas | Market Entry (skip unless asked) | | Growth | Pricing, GTM, Journey, Financial, Expansion | TAM (light), Personas (light) | | Mature | SWOT, Risk, Expansion, Financial, Synthesis | TAM (skip), Personas (skip) |

"Light" = include in synthesis but don't spawn a dedicated sub-agent. Use web_search inline. "Skip" = omit unless user explicitly requests.

Artifacts

• Individual analyses: artifacts/research/{slug}/{analysis-name}.md
• Final report: artifacts/research/{date}-{slug}.html
• Raw data: artifacts/research/{slug}/data/
• Execution log: data/reports.jsonl
• Feedback tracking: data/feedback.json

Important Notes

• Each prompt produces a consulting-grade deliverable
• Use web_search to enrich with real market data; only cite verifiable sources
• If user provides partial info, work with what you have and note assumptions
• For Arabic output: keep brand names and technical terms in English
• Prompt 12 must cross-reference insights from all previous analyses; deduplicate aggressively
• Sub-agents that fail should be retried once before skipping with a note

Reference Files

| File | Contents | |------|----------| | references/security.md | Input safety, sanitization, tool constraints, artifact isolation | | references/variable-map.md | Variable substitution rules and mapping table | | references/prompts/ | 12 individual analysis prompts (01-tam.md through 12-synthesis.md) | | references/prompts.md | Original combined prompts (backup) | | references/gotchas.md | Known pitfalls and operational tips | | references/saudi-market.md | KSA/Gulf data sources and market context | | references/benchmarks.md | Industry benchmarks (SaaS, e-commerce, fintech, marketplace, mobile) | | templates/report.html | HTML report template |