1kalin/afrexai-partnership-revenue/SKILL.md
# Partnership & Channel Revenue Engine Turn partnerships from handshake deals into a systematic revenue machine. This is the complete playbook for finding, qualifying, structuring, launching, and scaling partner-driven growth — whether you're building integration partnerships, reseller channels, affiliate programs, or strategic alliances. --- ## Phase 1 — Partnership Strategy & ICP Before reaching out to anyone, define what a great partner looks like. ### Partnership Type Decision Matrix |
npx skillsauth add openclaw/skills 1kalin/afrexai-partnership-revenueInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
Turn partnerships from handshake deals into a systematic revenue machine. This is the complete playbook for finding, qualifying, structuring, launching, and scaling partner-driven growth — whether you're building integration partnerships, reseller channels, affiliate programs, or strategic alliances.
Before reaching out to anyone, define what a great partner looks like.
| Type | Best When | Revenue Model | Complexity | Time to Revenue | |------|-----------|---------------|------------|-----------------| | Integration/Tech | Products complement each other | Revenue share 10-30% | High | 3-6 months | | Reseller/VAR | Partner has your buyer's trust | Wholesale discount 20-40% | Medium | 1-3 months | | Referral | Low-commitment entry point | Per-lead fee or % of first deal | Low | 2-4 weeks | | Affiliate | Large audience, digital product | 15-40% commission | Low | 1-2 weeks | | Co-Sell | Enterprise deals, both logos help | Split varies by contribution | High | 3-6 months | | White-Label/OEM | Partner wants your tech under their brand | License + per-seat/usage fee | Very High | 6-12 months | | Co-Marketing | Shared audience, content leverage | No direct rev (pipeline gen) | Low | 2-4 weeks | | Strategic/JV | Market entry, new geography | Equity or profit share | Very High | 6-18 months |
Selection rule: Start with Referral or Affiliate (fast wins, prove concept), then graduate to Integration or Reseller (real revenue), then Strategic (market expansion).
ideal_partner_profile:
company:
size: "50-500 employees" # or revenue range
stage: "Series B+ or profitable"
geography: "US, UK, EU"
industries: ["SaaS", "Professional Services"]
audience_overlap:
serves_our_icp: true # Their customers = our target buyers
complementary_not_competitive: true
audience_size_minimum: 5000 # customers or active users
capability:
has_sales_team: true # for reseller; optional for referral
technical_integration_capacity: "medium" # for tech partnerships
marketing_team_exists: true # for co-marketing
partner_program_experience: "any" # bonus if they've partnered before
alignment:
brand_quality: "matches or exceeds ours"
values_compatible: true
growth_trajectory: "stable or growing"
executive_sponsorship_likely: true
anti_signals: # Disqualify if any are true
- "Direct competitor or building competing feature"
- "Declining revenue / layoffs > 20%"
- "Known for partner-unfriendly behavior"
- "Regulatory risk that could impact us"
- "Single decision-maker who's leaving"
| Dimension | Weight | 1-5 Scale Criteria | |-----------|--------|---------------------| | Audience Fit | 25% | 1=no overlap, 3=partial overlap, 5=exact ICP match | | Revenue Potential | 25% | 1=<$5K/yr, 3=$25-50K/yr, 5=$100K+/yr | | Brand Alignment | 15% | 1=risky brand, 3=neutral, 5=prestigious/trusted | | Execution Capability | 20% | 1=no team/resources, 3=some capacity, 5=dedicated partner team | | Strategic Value | 15% | 1=transactional only, 3=market insight, 5=opens new market segment |
Score = (Audience×5 + Revenue×5 + Brand×3 + Execution×4 + Strategic×3) = max 100
partner_research:
company: "Acme Corp"
website: "https://acme.com"
what_they_do: "Project management for construction firms"
audience:
customer_count: "~2,000 companies"
target_segment: "Mid-market construction ($10M-$200M revenue)"
geographic_focus: "US, expanding to UK"
overlap_with_our_icp: "HIGH — 60% of their customers match our target"
product:
core_product: "Cloud PM platform"
pricing: "$99-499/mo per company"
integrations: ["QuickBooks", "Procore", "Slack"]
api_available: true
gaps_we_fill: "No AI automation, no document analysis"
business:
funding: "Series B, $40M raised"
revenue_estimate: "$15M ARR"
growth: "Growing ~40% YoY"
team_size: 180
partner_program_exists: false # Opportunity to be first!
key_people:
partnership_lead: "Jane Smith, VP Business Development"
product_lead: "Mike Johnson, CPO"
ceo: "Sarah Williams"
linkedin_urls:
- "https://linkedin.com/in/janesmith"
- "https://linkedin.com/in/mikejohnson"
competitive_intel:
partners_with: ["QuickBooks", "DocuSign"]
missing_partners: "No AI/automation partner"
competitor_partnerships: "Rival Corp partners with BuildBot AI"
partnership_angle: "Integration: our AI reads their project docs, automates compliance checks"
estimated_annual_value: "$75K (rev share on 200 conversions)"
risk_factors: ["May build in-house", "CEO reportedly difficult"]
outreach_strategy:
warm_intro_available: "Yes — mutual investor, also customer X knows their VP"
first_touch: "Warm intro via investor → meeting with VP BD"
hook: "Their competitor already has AI partner; they're falling behind"
Touch 1 — Day 1: Warm Intro or Cold Email
Subject: {Mutual connection} suggested I reach out — {their company} + {your company}
Hi {Name},
{Mutual connection} mentioned you're exploring ways to help {their customers}
with {problem area}. We've been building {brief description} and {X} of our
customers already use {their product} alongside ours.
Quick thought: a {partnership type} between us could help your customers
{specific outcome — e.g., "cut compliance review time by 60%"} without you
building anything new.
Worth a 20-minute call this week?
{Signature}
Touch 2 — Day 4: Value-Add Follow-up
Hi {Name},
Following up — I put together a quick analysis of how {their product} users
could benefit from {your capability}. [Attach 1-pager or link]
The overlap between our customer bases is stronger than I expected —
{specific data point}.
Happy to walk through it whenever works.
Touch 3 — Day 8: Social Proof
Quick update — {similar company} just launched a similar partnership with us
and saw {metric — e.g., "23% increase in customer retention"} in the first
quarter.
Their {role} said: "{brief quote}."
Think this could work for {their company} too. Free Thursday?
Touch 4 — Day 14: Light Nudge
Hi {Name} — wanted to bump this up. We're formalizing our partner program
this quarter and have {X} spots for launch partners who get priority
integration support and co-marketing.
Should I include {their company}?
Touch 5 — Day 21: Break-up
Hi {Name} — I'll assume the timing isn't right. Totally understand.
If partnerships ever become a priority, we'd love to explore this.
I'll check back in {timeframe — e.g., "Q3"}.
In the meantime, {useful resource — guide, report, or intro to someone helpful}.
0-5 min: Rapport + confirm agenda
5-10 min: THEM — their business, customers, growth priorities
10-15 min: US — brief overview, why we think there's a fit
15-20 min: THE OPPORTUNITY — specific partnership model, mutual benefits
20-25 min: LOGISTICS — next steps, who else should be involved
25-30 min: COMMITMENT — agree on timeline for follow-up/decision
Questions to ask:
Red flags in first meeting:
| Model | Use When | Typical Range | Tracking Method | |-------|----------|---------------|-----------------| | % of revenue | Ongoing SaaS referrals | 15-30% of MRR for 12-24 months | UTM + referral code | | Flat fee per lead | High volume, lower quality | $50-500 per qualified lead | CRM attribution | | Flat fee per deal | Clear conversion events | $500-5,000 per closed deal | Promo code or UTM | | Tiered commission | Incentivize volume | 15% for 1-10, 20% for 11-25, 25% for 26+ | Dashboard tracking | | Revenue share (mutual) | Integration partnership | 10-20% both directions | API usage + attribution | | License fee | White-label/OEM | $X per seat per month | Usage metering | | Hybrid | Complex deals | Base fee + performance bonus | Combined tracking |
Partner Deal Economics:
Expected referrals per month: [X]
Average deal size (ACV): $[Y]
Close rate on partner leads: [Z]%
Commission rate: [W]%
Monthly partner revenue: X × Y × (Z/100) = $[A]
Monthly commission paid: A × (W/100) = $[B]
Net revenue after commission: A - B = $[C]
Partner CAC: (onboarding cost + enablement time) / expected deals in Year 1
Partner LTV: average monthly net revenue × average partner lifespan (months)
HEALTHY IF:
- Partner LTV / Partner CAC > 3:1
- Net margin on partner deals > 40%
- Partner-sourced CAC < direct CAC
- Commission < customer LTV × 25%
MUST INCLUDE:
□ Partnership type and scope (what's included, what's excluded)
□ Revenue share / commission structure with payment terms
□ Attribution method and tracking technology
□ Minimum commitments (if any — e.g., X referrals/quarter to maintain tier)
□ Exclusivity terms (usually NON-exclusive; exclusive = premium tier only)
□ Term length and renewal (12 months auto-renew is standard)
□ Termination clause (30-60 days notice, what happens to in-flight deals)
□ IP and brand usage rights (logo, name, marketing materials)
□ Data sharing and privacy (what data is exchanged, GDPR/CCPA compliance)
□ SLAs for integration support or lead response time
□ Dispute resolution (mediation before litigation)
□ Non-compete / non-solicit (narrow and reasonable)
□ Confidentiality / NDA
□ Insurance requirements (if applicable)
NICE TO INCLUDE:
□ Joint marketing commitments (X co-branded pieces per quarter)
□ MDF (Market Development Funds) availability
□ Partner advisory board participation
□ Early access to product roadmap
□ Escalation contacts for both sides
DAY 1-3: SETUP
□ Signed agreement received and countersigned
□ Partner portal access provisioned
□ Referral/tracking link generated and tested
□ Partner contact added to CRM with "Partner" tag
□ Welcome email sent with all resources
□ Kick-off call scheduled
DAY 4-7: ENABLEMENT
□ Product deep-dive session (60 min — record it)
□ Sales enablement materials shared:
- One-pager (partner version)
- Battle card vs. competitors
- Demo script / walkthrough
- FAQ document (20+ common questions)
- Pricing guide with partner-specific terms
□ Co-branded landing page live (if applicable)
□ Partner's team trained on positioning and qualification
DAY 8-14: ACTIVATION
□ First joint pipeline review
□ First co-marketing piece planned (webinar, blog, case study)
□ Partner makes first referral or introduction
□ Feedback collected on enablement materials
□ 14-day check-in call completed
□ Partner added to monthly partner newsletter
| Asset | Purpose | Update Frequency | |-------|---------|------------------| | Partner One-Pager | Quick overview for partner's sales team | Quarterly | | Battle Card | Positioning vs. competitors | Monthly | | Demo Script | Step-by-step demo walkthrough | Per release | | FAQ Document | 20+ common objections + answers | Monthly | | Case Studies | Social proof by industry/use case | As available | | Email Templates | Pre-written intro emails partners can use | Quarterly | | Co-branded Deck | Joint presentation for prospects | Per partner | | Integration Guide | Technical setup documentation | Per release | | ROI Calculator | Shareable tool for partner's prospects | Quarterly | | Commission Dashboard | Real-time earnings tracking | Always live |
WEEK 1: Soft Launch
- Partner's internal team briefed
- Test referral flow end-to-end
- First 3-5 warm intros from partner's network
WEEK 2-3: Controlled Launch
- Co-branded announcement blog post
- Email to partner's customer base (segmented)
- Social media cross-promotion
- Webinar or live demo (target: 50+ registrants)
WEEK 4+: Full Launch
- Integration listed on both marketplaces
- Paid co-marketing (if budget allows)
- Case study from first joint customer
- Press release (if strategic partnership)
| Metric | Weight | Scoring | |--------|--------|---------| | Referral Volume | 25% | 1=0 refs, 3=meets target, 5=exceeds 2x | | Lead Quality | 20% | 1=<10% close rate, 3=matches avg, 5=>2x avg close rate | | Engagement | 20% | 1=unresponsive, 3=attends QBRs, 5=proactive co-marketing | | Revenue Generated | 25% | 1=<$1K/mo, 3=meets forecast, 5=exceeds 2x | | Relationship Strength | 10% | 1=single contact, 3=multiple stakeholders, 5=executive sponsor |
Score = weighted sum × 4 = max 100
## Partner QBR: {Partner Name} — {Quarter}
### Performance Summary
- Referrals sent: {X} (target: {Y})
- Deals closed: {X} (target: {Y})
- Revenue generated: ${X} (target: ${Y})
- Commission paid: ${X}
- Partner health score: {X}/100
### What Worked
- {Top performing initiative}
- {Successful co-marketing effort}
### What Didn't
- {Underperforming area}
- {Blocked initiative and why}
### Next Quarter Plan
- Revenue target: ${X} (+{Y}% growth)
- Key initiatives:
1. {Initiative — owner — deadline}
2. {Initiative — owner — deadline}
3. {Initiative — owner — deadline}
- Co-marketing commitment: {X pieces}
- Enablement needs: {Training, new materials, etc.}
### Open Issues
- {Issue — owner — target resolution date}
### Executive Alignment
- {Any strategic changes to discuss}
PROSPECT → EVALUATING → ONBOARDING → RAMPING → PRODUCING → SCALING → STRATEGIC
↓ ↓ ↓ ↓ ↓ ↓ ↓
Research Pitch & 14-day First 90 Steady Expand Deep
& score negotiate checklist days ramp state scope collab
Stage-specific actions:
| Stage | Key Action | Success Metric | Typical Duration | |-------|-----------|----------------|------------------| | Prospect | Research + score | Score >60 | 1-2 weeks | | Evaluating | Pitch + negotiate terms | Signed agreement | 2-4 weeks | | Onboarding | Enablement + training | Completion of 14-day checklist | 2 weeks | | Ramping | First referrals + support | First closed deal | 30-90 days | | Producing | Consistent referral flow | Meets monthly targets | Ongoing | | Scaling | Expand scope, co-sell | Revenue growing QoQ | 6+ months | | Strategic | JVs, co-build, exclusivity | Board-level relationship | 12+ months |
partner_program:
tiers:
- name: "Referral Partner"
requirements:
annual_revenue: "$0+"
certifications: 0
quarterly_reviews: false
benefits:
commission: "15%"
support: "Email only"
marketing: "Listed in partner directory"
training: "Self-serve portal"
- name: "Silver Partner"
requirements:
annual_revenue: "$25K+"
certifications: 1
quarterly_reviews: true
benefits:
commission: "20%"
support: "Dedicated Slack channel"
marketing: "Co-branded landing page + 1 webinar/quarter"
training: "Live training sessions"
mdf: "$2,500/quarter"
- name: "Gold Partner"
requirements:
annual_revenue: "$100K+"
certifications: 2
quarterly_reviews: true
benefits:
commission: "25%"
support: "Dedicated partner manager"
marketing: "Full co-marketing program"
training: "Custom enablement"
mdf: "$10,000/quarter"
early_access: true
advisory_board: true
- name: "Platinum Partner"
requirements:
annual_revenue: "$250K+"
certifications: 3
quarterly_reviews: true
executive_sponsor: true
benefits:
commission: "30%"
support: "Named SE + partner manager"
marketing: "Joint press releases + events"
training: "On-site enablement"
mdf: "$25,000/quarter"
product_input: "Roadmap influence"
exclusivity_option: true
LEVEL 1 — Foundations (self-paced, 2 hours)
- Product overview and positioning
- Target customer profile
- Basic demo skills
- Quiz: 80% to pass
LEVEL 2 — Practitioner (instructor-led, half day)
- Advanced product deep-dive
- Objection handling workshop
- Live demo practice with feedback
- Role-play exercise: 3 scenarios
LEVEL 3 — Expert (hands-on, full day)
- Technical integration workshop
- Solution architecture for top use cases
- Co-selling methodology
- Build a custom demo
- Present to panel for certification
weekly_metrics:
pipeline:
new_partner_leads: {X}
partners_in_evaluation: {X}
partners_onboarding: {X}
active_partners: {X}
churned_partners_this_month: {X}
performance:
total_referrals_this_week: {X}
qualified_referrals: {X}
deals_closed_via_partners: {X}
partner_sourced_revenue: "${X}"
commission_paid: "${X}"
net_partner_revenue: "${X}"
efficiency:
partner_sourced_vs_direct_cac: "{X}% lower"
partner_deal_close_rate: "{X}%"
average_partner_deal_size: "${X}"
time_to_first_referral: "{X} days"
partner_activation_rate: "{X}%" # % of signed partners who refer in 90 days
health:
avg_partner_health_score: "{X}/100"
partners_at_risk: {X}
nps_from_partners: {X}
monthly_review:
- Top 5 partners by revenue
- Bottom 5 active partners (intervention needed?)
- New partners added vs churned
- Partner-sourced % of total revenue (target: 20-30%)
- Co-marketing ROI
- Enablement material usage stats
| Metric | Poor | Good | Great | |--------|------|------|-------| | Partner activation rate (first referral in 90 days) | <30% | 50-70% | >70% | | Partner-sourced deal close rate | <10% | 20-30% | >30% | | Partner-sourced CAC vs direct | Same or higher | 20-40% lower | >40% lower | | Partner-sourced revenue % | <10% | 15-25% | >25% | | Average time to first referral | >90 days | 30-60 days | <30 days | | Partner NPS | <30 | 40-60 | >60 | | Commission as % of partner revenue | >35% | 20-30% | <20% | | Partner churn rate (annual) | >30% | 15-25% | <15% |
1. IDENTIFY: Partner flags opportunity where both products needed
2. QUALIFY: Joint discovery call — both teams present
3. PLAN: Mutual Action Plan with shared milestones
4. DEMO: Integrated demo showing combined value
5. PROPOSE: Joint proposal — single contract or coordinated pricing
6. NEGOTIATE: Lead partner runs point; support partner advises
7. CLOSE: Coordinated signing and onboarding
8. SUCCEED: Joint customer success plan
Co-sell rules:
affiliate_program:
tracking: "First-click attribution, 90-day cookie"
commission_structure:
one_time: "30% of first payment"
recurring: "20% for 12 months"
tiers:
starter: { monthly_sales: "0-5", commission: "20%" }
pro: { monthly_sales: "6-20", commission: "25%" }
elite: { monthly_sales: "21+", commission: "30%", bonus: "$500/mo" }
assets_provided:
- Banner ads (5 sizes)
- Email swipe copy (5 variations)
- Social media posts (10 templates)
- Landing page (co-branded, personalized link)
- Video testimonials for embedding
rules:
- No brand bidding on paid search
- No coupon/deal sites without approval
- Honest representation required
- FTC disclosure mandatory
payment: "Monthly, NET-30, minimum $100 payout"
platform: "PartnerStack / FirstPromoter / custom"
More Partners → More Integrations → Better Product → More Customers
↑ ↓
More Revenue ← Higher Retention ← More Value ← More Use Cases
Flywheel accelerators:
Step 1: Data review — is it volume, quality, or conversion?
Step 2: Honest conversation — "We committed to X referrals/quarter.
We're at Y. What's blocking you?"
Step 3: Enablement check — do they have what they need? Re-train if needed
Step 4: 30-day improvement plan with specific targets
Step 5: If no improvement → move to self-serve tier or mutual wind-down
Red flags that mean it's over:
Exit gracefully: 30-60 day notice, honor existing pipeline, write a professional transition plan, leave the door open for the future.
"Research [company] as potential partner"
→ Builds full research brief from web data
"Score [company] as a partner"
→ Runs 5-dimension scoring, returns tier recommendation
"Draft outreach to [name] at [company] about [partnership type]"
→ Generates personalized 5-touch sequence
"Create partner agreement outline for [company] — [type] partnership"
→ Generates deal structure with commercial terms
"Build enablement kit for [partner name]"
→ Creates one-pager, FAQ, battle card, email templates
"Run QBR prep for [partner name]"
→ Pulls metrics, generates QBR document
"Partner health check — all active partners"
→ Scores all partners, flags at-risk, suggests actions
"Design partner program tiers"
→ Generates tier structure with requirements and benefits
"Calculate deal economics: [referrals/mo] referrals at [ACV] ACV, [rate]% commission"
→ Returns full economics including Partner LTV/CAC
"Compare partnership types for [goal]"
→ Decision matrix based on your specific situation
"Plan co-marketing campaign with [partner]"
→ Generates campaign plan with timeline and assets
"Draft partner newsletter for this month"
→ Compiles updates, wins, new resources for partner base
This skill gives you the complete partnership playbook. For industry-specific partner strategies, deal structures, and vertical-specific outreach sequences:
AfrexAI Context Packs — $47
afrexai-lead-hunter — Automated lead generation & enrichmentafrexai-sales-playbook — Complete B2B sales systemafrexai-negotiation-mastery — Deal negotiation frameworksafrexai-proposal-engine — Winning proposal methodologyafrexai-competitive-intel — Competitive intelligence systemBrowse all AfrexAI skills →
tools
Use when the user wants to connect to, test, or use the McDonalds service at mcp.mcd.cn, including checking authentication, probing MCP endpoints, listing tools, or calling McDonalds MCP tools through a reusable local CLI.
development
Web scraping platform — Twitter/X data, Vinted marketplace, and general web scraping API
development
SlowMist AI Agent Security Review — comprehensive security framework for skills, repositories, URLs, on-chain addresses, and products (Claude Code version)
data-ai
去除中文文本中的 AI 写作痕迹,使其读起来自然。基于维基百科 AI 写作特征指南,检测 24 种 AI 模式。触发词:humanizer-cn、去除 AI 痕迹、去除 AI 写作痕迹、中文文本人性化。