1kalin/afrexai-market-sizing/SKILL.md
# Market Sizing — TAM/SAM/SOM Calculator Build defensible market sizing for any product, pitch deck, or business case. Top-down and bottom-up methodologies combined. ## What You Get - **TAM** (Total Addressable Market) — entire market if you had 100% share - **SAM** (Serviceable Addressable Market) — segment you can actually reach - **SOM** (Serviceable Obtainable Market) — realistic capture in 12-36 months - **Bottom-up validation** — unit economics × reachable customers - **Source citations
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Build defensible market sizing for any product, pitch deck, or business case. Top-down and bottom-up methodologies combined.
Tell me your product/service and target customer. I'll build the full sizing.
Example prompts:
Compare top-down and bottom-up. If they're within 2-3x of each other, the sizing holds. If wildly different, investigate assumptions.
## Market Sizing: [Product/Service]
### TAM — $X.XB
[Total market calculation with sources]
### SAM — $XXM
[Filtered by geography + segment + tech adoption]
### SOM (12-month) — $X.XM
[Bottom-up: customers × ACV × conversion]
### Key Assumptions
- [Assumption 1 + source]
- [Assumption 2 + source]
### Risks to Sizing
- [What could make this smaller]
- [What could make this bigger]
Most founders oversize their TAM and undersize their SOM. Investors see through inflated numbers instantly. A tight, well-sourced $50M SAM beats a hand-wavy $10B TAM every time.
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