nickcrew/user-journey-mapping
skills/user-journey-mapping/SKILL.md
Create comprehensive user journey maps that identify pain points, opportunities, and emotional states across touchpoints. Use when mapping user experiences or analyzing conversion flows.
$ install --global
skillsauthnpx skillsauth add nickcrew/claude-ctx-plugin user-journey-mappingInstall this skill globally with one command. Works with Claude Code, Cursor, and Windsurf.
Security Scan Results
3 of 9 scanners reported clean
Some scanners were skipped, did not run, or reported a non-clean status. Review each row below.
3
Scanners Passed
9
Scanners in report
Clean
TrivyContainer and dependency vulnerability scanner
95%
Clean
SemgrepStatic code analysis for vulnerabilities
95%
Clean
mcp-scan (Snyk)Model Context Protocol security validation
95%
Skipped
Snyk (dep)Open source security scanning
50%
Skipped
Socket.devSupply chain security analysis
50%
Skipped
VirusTotalMulti-engine malware detection
50%
Skipped
CrowdStrikeAdvanced threat intelligence
50%
Skipped
OSV-ScannerOpen Source Vulnerability database check
50%
Skipped
OWASP Dep-Check
50%
Last scanned: Apr 15, 2026, 12:09 PM103.0s2 files scanned
SKILL.md
- name:
- user-journey-mapping
- description:
- Create comprehensive user journey maps that identify pain points, opportunities, and emotional states across touchpoints. Use when mapping user experiences or analyzing conversion flows.
User Journey Mapping
Comprehensive guide to creating user journey maps that reveal pain points, opportunities, and emotional states across the entire user experience.
When to Use This Skill
- Mapping end-to-end user experiences
- Identifying conversion funnel drop-off points
- Understanding emotional states during key interactions
- Discovering optimization opportunities
- Aligning teams around user perspective
Quick Reference
| Task | Load reference |
| --- | --- |
| Research Methods | skills/user-journey-mapping/references/research-methods.md |
Journey Map Components
1. Stages
Define the major phases users go through:
Awareness → Consideration → Decision → Onboarding → Usage → Advocacy
2. User Actions
What the user does at each stage:
- Searches, browses, compares
- Signs up, configures, learns
- Uses features, seeks help
- Shares, recommends, upgrades
3. Touchpoints
Where interaction happens:
- Website, mobile app, email
- Support chat, documentation
- Social media, reviews
- In-person, phone
4. Emotions
How users feel (use emoticons or scale):
😊 Delighted → 😐 Neutral → 😤 Frustrated → 😡 Angry
5. Pain Points
Where friction occurs:
- Confusion, delays, errors
- Missing information
- Poor feedback
- Technical issues
6. Opportunities
Where we can improve:
- Quick wins
- Major improvements
- Innovation opportunities
Journey Map Template
## User Journey: [Persona Name] - [Goal]
### Stage 1: [Stage Name]
**User Goal**: [What they're trying to achieve]
**Actions**:
- [Action 1]
- [Action 2]
**Touchpoints**: [Where interaction happens]
**Emotions**: [😊/😐/😤/😡] - [Why they feel this way]
**Pain Points**:
- [Pain point with impact]
**Opportunities**:
- [Opportunity with potential impact]
**Metrics**: [How we measure this stage]
---
[Repeat for each stage]
Example Journey Map
E-commerce Checkout Journey
| Stage | Awareness | Cart | Checkout | Payment | Confirmation | |-------|-----------|------|----------|---------|--------------| | Actions | Browse, compare | Add items, review | Enter details | Pay | Receive | | Emotions | 😊 Excited | 😐 Considering | 😤 Tedious | 😰 Anxious | 😊 Relieved | | Pain Points | Too many options | Price unclear | Too many fields | Security fears | No ETA | | Opportunities | Recommendations | Clear pricing | Autofill | Trust signals | Tracking |
Best Practices
Do's
- Base on real user research, not assumptions
- Include both digital and non-digital touchpoints
- Map emotional highs and lows
- Quantify with metrics where possible
- Involve cross-functional stakeholders
Don'ts
- Don't map the ideal journey - map reality
- Don't focus only on your touchpoints
- Don't ignore competitor alternatives
- Don't skip the "boring" stages
- Don't create and forget - iterate
Integration with Design
- Identify critical moments: Where do emotions shift?
- Prioritize pain points: Impact × Frequency matrix
- Design interventions: Targeted improvements
- Measure success: Before/after metrics
- Iterate: Journey maps are living documents
Resources
- Nielsen Norman Group Journey Mapping Guide
- Service Design Tools
Related Skills
nickcrew/writing-skills
testing
VerifiedTrustedCommunity
Use when creating new skills, editing existing skills, or verifying skills work before deployment - applies TDD to process documentation by testing with subagents before writing, iterating until bulletproof against rationalization
15SKILL.mdUpdated Apr 15, 2026
nickcrew/workflow-security-audit
testing
VerifiedTrustedCommunity
Comprehensive security assessment and remediation. Use for security reviews, compliance checks, vulnerability assessments.
15SKILL.mdUpdated Apr 15, 2026
nickcrew/workflow-performance
research
VerifiedTrustedCommunity
Systematic performance analysis and optimization. Use when things are slow, need optimization, or preparing for scale.
15SKILL.mdUpdated Apr 15, 2026
nickcrew/workflow-feature
development
VerifiedTrustedCommunity
Complete feature development workflow from design to deployment. Use when implementing new features or functionality.
15SKILL.mdUpdated Apr 15, 2026