nhouseholder/social-media-strategy

Full Social Media Strategy

Build a complete, actionable social media strategy from a brand context file. Not generic advice — specific, executable strategy tied to the user's business, audience, and goals.

When This Fires

• "Build my social media strategy"
• "Create a social strategy for [project]"
• "How should I position myself on social media"
• "Audit my social media strategy"
• "Strategy audit"
• Starting a new social media presence from scratch
• Overhauling a stale or unfocused social presence

Mode Detection

BUILD mode — no existing strategy files, or user says "build", "create", "new" AUDIT mode — existing presence, or user says "audit", "review", "diagnose", "what's wrong"

In AUDIT mode, the Strategy Audit phase runs FIRST before any build phases.

Prerequisites

1. Read brand-context.md in the current project root. If it doesn't exist, tell the user to copy and fill out brand-context.template.md from ~/ProjectsHQ/Ads/. Do NOT proceed without brand context.
2. Read project memory — check for prior strategy decisions, audience insights, or content history.

Workflow

Phase 0: Strategy Audit (AUDIT mode only)

When running in AUDIT mode, produce a strategic brief formatted as diagnosis first, then prescription:

Gather context from user (or brand-context.md):

• Niche, offer, current follower counts per platform
• Monthly revenue, hours/week available for content
• Current posting frequency

Deliver:

| Section | What to Provide | |---------|----------------| | Brand positioning | What makes you distinctly different from 10 competitors | | Platform pick | Which 1-2 platforms fit your offer, audience, and time budget | | Content direction | The 3 angles that resonate most with your audience | | 90-day roadmap | Follower milestones, content volume, engagement benchmarks | | Monetization path | How content converts to leads or sales at your current stage |

Format the output as a strategic brief: diagnosis section (what's wrong/missing), then prescription section (what to do).

Save to strategy-audit.md in the project root. Then continue to build phases if the user wants a full strategy.

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Phase 1: Audit Current State

If the brand has existing social presence:

• What platforms are active?
• What's working (engagement, growth, conversions)?
• What's not working (low reach, wrong audience, no conversions)?
• What's the posting frequency and consistency?

If starting fresh, skip to Phase 2.

Phase 2: Brand Positioning

Define the brand's social media identity:

1. Category ownership — What ONE thing should people associate with this brand?
2. Positioning statement — "[Brand] helps [audience] achieve [outcome] by [method], unlike [competitors] who [what they do differently]."
3. Authority pillars — 3-5 topics where the brand has genuine expertise or unique perspective
4. Voice calibration — Take the brand voice from context and translate it to platform-specific guidelines:
   • Twitter: [tone + constraints]
   • Instagram: [visual style + caption tone]
   • YouTube: [presentation style]
   • TikTok: [format + energy]
   • LinkedIn: [professional angle]

Phase 3: Audience Targeting

For each platform, define:

| Element | Detail | |---------|--------| | Who | Specific demographic + psychographic profile | | Where | Which platform features (feed, stories, shorts, spaces) | | When | Best posting times based on audience behavior | | Why them | What problem you solve for THIS specific audience | | Trigger | What event/emotion makes them need you |

Phase 4: Content Direction

Map content types to the funnel:

| Funnel Stage | Content Type | Goal | Example | |-------------|-------------|------|---------| | Awareness | Educational, entertaining, controversial takes | Reach new people | "Most [industry] advice is wrong. Here's why..." | | Interest | Behind-the-scenes, process, results | Build curiosity | "I built [X] in 3 days. Here's the full breakdown." | | Trust | Case studies, proof, testimonials, deep dives | Establish authority | "Real results: [specific numbers]" | | Conversion | CTA posts, offers, limited access | Drive action | "Join [X] — here's what you get" |

Ratio recommendation: 40% awareness, 30% trust, 20% interest, 10% conversion.

Phase 5: Platform Strategy

For each active platform, deliver:

PLATFORM: [Name]
POSTING FREQUENCY: [X per week]
CONTENT MIX: [Types and ratios]
KEY FORMATS: [Carousel, thread, reel, etc.]
GROWTH TACTIC: [Platform-specific growth lever]
MONETIZATION ROLE: [How this platform feeds the funnel]
METRICS TO TRACK: [3-5 KPIs]

Phase 6: Monetization Integration

Connect social to revenue:

1. Primary funnel path — Platform → [intermediate step] → Revenue
2. Lead magnets — What free value captures emails/follows
3. Conversion events — What posts/content types drive purchases
4. Retention loop — How existing customers become content amplifiers

Output Format

Deliver as a structured document saved to social-strategy.md in the project root. Include:

• Executive summary (3 sentences)
• Positioning statement
• Platform-by-platform playbook
• Content direction matrix
• Monetization funnel map
• 30-day quick-start actions (5 things to do THIS week)

Rules

1. No generic advice — every recommendation must reference something specific from brand-context.md
2. Platform-specific — don't give the same advice for every platform
3. Actionable — every section ends with "do this" not "consider this"
4. Anti-slop — no "in today's digital landscape" filler. Direct, specific, useful.
5. Realistic — match posting frequency to what ONE person can actually sustain
6. Funnel-aware — every piece of content should have a clear role in the monetization funnel